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Reverse-Engineering the 2012 Campaign

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4 email variations

58

recipients



No matter how much you support President Obama, no matter how much you support the smart policies he's proposing, keep this in mind:

It won't amount to a hill of beans unless you dig deep and help him win this close race.

Chip in $X or more right now, before the last and most important FEC fundraising deadline of this campaign:

[url]

Bill Clinton

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

19

recipients



No matter how much you support President Obama, no matter how much you support the smart policies he's proposing, keep this in mind:

It won't amount to a hill of beans unless you dig deep and help him win this close race.

Chip in $X right now, before the last and most important FEC fundraising deadline of this campaign.

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later.

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Bill Clinton

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

3

recipients

:

If you really want to make a difference in this election, this is your chance.

The final FEC fundraising deadline of this campaign is tomorrow at midnight.

When organizers in states like Virginia and Ohio can fully fund their get-out-the-vote plans, they'll have you to thank. And when we win on November 6th, you'll be the reason why.

Don't wait. Help win this with your donation of $X or more:

[url]

Thanks. President Obama's lucky to have you by his side.

Bill Clinton

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

3

recipients

!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "[url]" Susan B --

No matter how much you support President Obama, no matter how much you support the smart policies he's proposing, keep this in mind:

It won't amount to a hill of beans unless you dig deep and help him win this close race.

Chip in $X right now, before the last and most important FEC fundraising deadline of this campaign.

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later.

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Bill Clinton

Contributions or gifts to Obama for America are not tax deductible

Subject: This is important:

From: info@barackobama.com

Sent: Oct. 16, 2012, 4:32 a.m.




No matter how much you support President Obama, no matter how much you support the smart policies he's proposing, keep this in mind:

It won't amount to a hill of beans unless you dig deep and help him win this close race.

Chip in $X or more right now, before the last and most important FEC fundraising deadline of this campaign:

[url]

Bill Clinton

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: This is important:

From: info@barackobama.com

Sent: Oct. 16, 2012, 4:32 a.m.




No matter how much you support President Obama, no matter how much you support the smart policies he's proposing, keep this in mind:

It won't amount to a hill of beans unless you dig deep and help him win this close race.

Chip in $X or more right now, before the last and most important FEC fundraising deadline of this campaign:

[url]

Bill Clinton

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



No matter how much you support President Obama, no matter how much you support the smart policies he's proposing, keep this in mind:

It won't amount to a hill of beans unless you dig deep and help him win this close race.

Chip in $X or more right now, before the last and most important FEC fundraising deadline of this campaign:

[url]

Bill Clinton

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



No matter how much you support President Obama, no matter how much you support the smart policies he's proposing, keep this in mind:

It won't amount to a hill of beans unless you dig deep and help him win this close race.

Chip in $X right now, before the last and most important FEC fundraising deadline of this campaign.

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later.

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Bill Clinton

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

:

If you really want to make a difference in this election, this is your chance.

The final FEC fundraising deadline of this campaign is tomorrow at midnight.

When organizers in states like Virginia and Ohio can fully fund their get-out-the-vote plans, they'll have you to thank. And when we win on November 6th, you'll be the reason why.

Don't wait. Help win this with your donation of $X or more:

[url]

Thanks. President Obama's lucky to have you by his side.

Bill Clinton

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "[url]" Susan B --

No matter how much you support President Obama, no matter how much you support the smart policies he's proposing, keep this in mind:

It won't amount to a hill of beans unless you dig deep and help him win this close race.

Chip in $X right now, before the last and most important FEC fundraising deadline of this campaign.

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later.

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Bill Clinton

Contributions or gifts to Obama for America are not tax deductible