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Reverse-Engineering the 2012 Campaign

This is in your hands, [name]

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3 email variations

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There have been many times in my life when I've been counted out -- told that I couldn't do it, told not to speak out for what I believe in, told to not even run in the first place.

I've only gotten this far because I've had people like you with me every step of the way.

Right now the other side is trying to obliterate the hard work we've put in on the ground in this campaign by flooding the airwaves with factually inaccurate, negative attack ads.

If they win, they're going to dismantle everything we've

and turn back the clock to the same failed policies that got us into this mess in the first place.

We cannot let that happen. Please donate $X or more today:

[url]

Thanks. It means a lot to know you've got my back.

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

2

recipients



During our debate on Wednesday, in front of 70 million Americans, my opponent said he thinks we've been too tough on Wall Street, but that he wants to crack down on Sesame Street.

I'm not kidding. Now, I guess it's possible Americans are looking for a president who will finally get tough on Big Bird.

But the math just doesn't add up. You'd have to de-fund the Corporation for Public Broadcasting every year more than 1,000 times to pay for the $X trillion in additional spending cuts Romney needs to meet his promises.

And since there's only one Big Bird that Mitt Romney can fire, that means middle-class families will have to pay for the rest of his plan -- including his tax cuts for millionaires and billionaires. That's the arithmetic.

If you want to be president, you have to level with the American people -- and Mitt Romney is trying to sneak one past everybody. The reality is that this election is a choice between two fundamentally different sets of values. We need to make sure that everyone knows that, and no one can obscure it.

It's going to be close to the end. If you're willing to stand up for the truth, and for what we think is right, we can win.

Donate $X or more today and let's finish this strong:

[url]

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

2

recipients



This election isn't going to be decided by any pundit's daily prognostications.

It's going to be decided by you, and the work that you do every single day through the end of this campaign.

There are 32 days left to shape this campaign, and each one counts more than the next. Please donate $X or more today, when your donation can have the greatest impact:

[url]

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Subject: Cannot let it happen

From: info@barackobama.com

Sent: Oct. 5, 2012, 2:04 p.m.




There have been many times in my life when I've been counted out -- told that I couldn't do it, told not to speak out for what I believe in, told to not even run in the first place.

I've only gotten this far because I've had people like you with me every step of the way.

Right now the other side is trying to obliterate the hard work we've put in on the ground in this campaign by flooding the airwaves with factually inaccurate, negative attack ads.

If they win, they're going to dismantle everything we've

and turn back the clock to the same failed policies that got us into this mess in the first place.

We cannot let that happen. Please donate $X or more today:

[url]

Thanks. It means a lot to know you've got my back.

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: Cannot let it happen

From: info@barackobama.com

Sent: Oct. 5, 2012, 2:04 p.m.




There have been many times in my life when I've been counted out -- told that I couldn't do it, told not to speak out for what I believe in, told to not even run in the first place.

I've only gotten this far because I've had people like you with me every step of the way.

Right now the other side is trying to obliterate the hard work we've put in on the ground in this campaign by flooding the airwaves with factually inaccurate, negative attack ads.

If they win, they're going to dismantle everything we've

and turn back the clock to the same failed policies that got us into this mess in the first place.

We cannot let that happen. Please donate $X or more today:

[url]

Thanks. It means a lot to know you've got my back.

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



There have been many times in my life when I've been counted out -- told that I couldn't do it, told not to speak out for what I believe in, told to not even run in the first place.

I've only gotten this far because I've had people like you with me every step of the way.

Right now the other side is trying to obliterate the hard work we've put in on the ground in this campaign by flooding the airwaves with factually inaccurate, negative attack ads.

If they win, they're going to dismantle everything we've

and turn back the clock to the same failed policies that got us into this mess in the first place.

We cannot let that happen. Please donate $X or more today:

[url]

Thanks. It means a lot to know you've got my back.

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



During our debate on Wednesday, in front of 70 million Americans, my opponent said he thinks we've been too tough on Wall Street, but that he wants to crack down on Sesame Street.

I'm not kidding. Now, I guess it's possible Americans are looking for a president who will finally get tough on Big Bird.

But the math just doesn't add up. You'd have to de-fund the Corporation for Public Broadcasting every year more than 1,000 times to pay for the $X trillion in additional spending cuts Romney needs to meet his promises.

And since there's only one Big Bird that Mitt Romney can fire, that means middle-class families will have to pay for the rest of his plan -- including his tax cuts for millionaires and billionaires. That's the arithmetic.

If you want to be president, you have to level with the American people -- and Mitt Romney is trying to sneak one past everybody. The reality is that this election is a choice between two fundamentally different sets of values. We need to make sure that everyone knows that, and no one can obscure it.

It's going to be close to the end. If you're willing to stand up for the truth, and for what we think is right, we can win.

Donate $X or more today and let's finish this strong:

[url]

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



This election isn't going to be decided by any pundit's daily prognostications.

It's going to be decided by you, and the work that you do every single day through the end of this campaign.

There are 32 days left to shape this campaign, and each one counts more than the next. Please donate $X or more today, when your donation can have the greatest impact:

[url]

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible