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Reverse-Engineering the 2012 Campaign

This is in your hands, [name]

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There have been many times in my life when I've been counted out -- told that I couldn't do it, told not to speak out for what I believe in, told to not even run in the first place.

I've only gotten this far because I've had people like you with me every step of the way.

Right now the other side is trying to obliterate the hard work we've put in on the ground in this campaign by flooding the airwaves with factually inaccurate, negative attack ads.

If they win, they're going to dismantle everything we've accomplished together over the past three and a half years, and turn back the clock to the same failed policies that got us into this mess in the first place.

We cannot let that happen. Please donate $X or more today:

[url]

Thanks. It means a lot to know you've got my back.

Barack

Contributions or gifts to Obama for America are not tax deductible. Click here to unsubscribe from this mailing list.

Subject: This is in your hands, [name]

From: democraticparty@democrats.org

Sent: Oct. 5, 2012, 3:57 p.m.




There have been many times in my life when I've been counted out -- told that I couldn't do it, told not to speak out for what I believe in, told to not even run in the first place.

I've only gotten this far because I've had people like you with me every step of the way.

Right now the other side is trying to obliterate the hard work we've put in on the ground in this campaign by flooding the airwaves with factually inaccurate, negative attack ads.

If they win, they're going to dismantle everything we've accomplished together over the past three and a half years, and turn back the clock to the same failed policies that got us into this mess in the first place.

We cannot let that happen. Please donate $X or more today:

[url]

Thanks. It means a lot to know you've got my back.

Barack

Contributions or gifts to Obama for America are not tax deductible. Click here to unsubscribe from this mailing list.