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Reverse-Engineering the 2012 Campaign

this is it

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In 100 days, voters nationwide will pull the lever for Barack Obama or Mitt Romney.

But by the time the Olympic games are over, the outcome could already be decided.

Every time an Ohio or Florida voter turns on their TV, they're seeing Republican Super PAC ads trashing President Obama and our Democratic candidates.

Nancy -- If we don't fight back now, these deceptive attacks could put this election out of reach. The time for waiting is over.

Please donate $X whatevery your can today to help us win Democratic majority for President Obama -- all donations today will be matched

If you haven't gotten involved yet, we need you today.

Over 1.6 million donations have built this campaign, join us:

[url]

To the finish,

Robby

Robby Mook DCCC Executive Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | To unsubscribe, click here: [url] . Change or update your email address and contact information by clicking here .



16

recipients

--

In 100 days, voters nationwide will pull the lever for Barack Obama or Mitt Romney.

But by the time the Olympic games are over, the outcome could already be decided.

Every time an Ohio or Florida voter turns on their TV, they're seeing Republican Super PAC ads trashing President Obama and our Democratic candidates.

If we don't fight back now, these deceptive attacks could put this election out of reach. The time for waiting is over.

Chip in $X or more today and you'll be automatically entered to win a trip to see President Obama speak at the Democratic National Convention - airfare and hotel included! [url]

If you haven't gotten involved yet, we need you today.

Over 1.6 million donations have built this campaign, join us:

[url]

To the finish,

Robby

Robby Mook DCCC Executive Director

Sweepstakes Rules and Restrictions [url] No purchase, payment, or contribution necessary to enter or win. Void where prohibited. Click here [url] to enter without contributing. Sweepstakes Information: You may enter by contributing. Alternatively, you may enter without making a contribution by clicking here [url] and following the directions to enter. Entries must be received by 11:59 p.m. EDT on July 31st, 2012. Sweepstakes only open to citizens of the U.S. and lawful permanent U.S. residents who are residents of the 50 United States and District of Columbia and 18 or older or of majority under applicable law . Prize consists of the following prize package: Transportation for two to Charlotte, NC and four nights of hotel accommodations for two approximate retail value $X . Winner's guest must be 18 or older or of majority under applicable law and meet other requirements as described in the Official Rules. Odds of winning depend on number of eligible entries received. Promotion is subject to Official Rules. Click here [url] for full Official Rules and details. Sponsor: Democratic Congressional Campaign Committee.

This message was emailed to: unsubscribe from this email list, please paste this URL into your browser: [url]

Paid for by the Democratic Congressional Campaign Committee. 430 South Capitol Street, S.E. Washington, D.C. 20003 202 863-1500 [url] Not authorized by any candidate or candidate's committee.

Subject: this is it

From: Robby Mook [mailto:dccc@dccc.org]

Sent: July 29, 2012, 5:06 a.m.






In 100 days, voters nationwide will pull the lever for Barack Obama or Mitt Romney.

But by the time the Olympic games are over, the outcome could already be decided.

Every time an Ohio or Florida voter turns on their TV, they're seeing Republican Super PAC ads trashing President Obama and our Democratic candidates.

Nancy -- If we don't fight back now, these deceptive attacks could put this election out of reach. The time for waiting is over.

Please donate $X whatevery your can today to help us win Democratic majority for President Obama -- all donations today will be matched

If you haven't gotten involved yet, we need you today.

Over 1.6 million donations have built this campaign, join us:

[url]

To the finish,

Robby

Robby Mook DCCC Executive Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | To unsubscribe, click here: [url] . Change or update your email address and contact information by clicking here .



 

Compare variations

Subject: this is it

From: Robby Mook [mailto:dccc@dccc.org]

Sent: July 29, 2012, 5:06 a.m.






In 100 days, voters nationwide will pull the lever for Barack Obama or Mitt Romney.

But by the time the Olympic games are over, the outcome could already be decided.

Every time an Ohio or Florida voter turns on their TV, they're seeing Republican Super PAC ads trashing President Obama and our Democratic candidates.

Nancy -- If we don't fight back now, these deceptive attacks could put this election out of reach. The time for waiting is over.

Please donate $X whatevery your can today to help us win Democratic majority for President Obama -- all donations today will be matched

If you haven't gotten involved yet, we need you today.

Over 1.6 million donations have built this campaign, join us:

[url]

To the finish,

Robby

Robby Mook DCCC Executive Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | To unsubscribe, click here: [url] . Change or update your email address and contact information by clicking here .







In 100 days, voters nationwide will pull the lever for Barack Obama or Mitt Romney.

But by the time the Olympic games are over, the outcome could already be decided.

Every time an Ohio or Florida voter turns on their TV, they're seeing Republican Super PAC ads trashing President Obama and our Democratic candidates.

Nancy -- If we don't fight back now, these deceptive attacks could put this election out of reach. The time for waiting is over.

Please donate $X whatevery your can today to help us win Democratic majority for President Obama -- all donations today will be matched

If you haven't gotten involved yet, we need you today.

Over 1.6 million donations have built this campaign, join us:

[url]

To the finish,

Robby

Robby Mook DCCC Executive Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | To unsubscribe, click here: [url] . Change or update your email address and contact information by clicking here .



--

In 100 days, voters nationwide will pull the lever for Barack Obama or Mitt Romney.

But by the time the Olympic games are over, the outcome could already be decided.

Every time an Ohio or Florida voter turns on their TV, they're seeing Republican Super PAC ads trashing President Obama and our Democratic candidates.

If we don't fight back now, these deceptive attacks could put this election out of reach. The time for waiting is over.

Chip in $X or more today and you'll be automatically entered to win a trip to see President Obama speak at the Democratic National Convention - airfare and hotel included! [url]

If you haven't gotten involved yet, we need you today.

Over 1.6 million donations have built this campaign, join us:

[url]

To the finish,

Robby

Robby Mook DCCC Executive Director

Sweepstakes Rules and Restrictions [url] No purchase, payment, or contribution necessary to enter or win. Void where prohibited. Click here [url] to enter without contributing. Sweepstakes Information: You may enter by contributing. Alternatively, you may enter without making a contribution by clicking here [url] and following the directions to enter. Entries must be received by 11:59 p.m. EDT on July 31st, 2012. Sweepstakes only open to citizens of the U.S. and lawful permanent U.S. residents who are residents of the 50 United States and District of Columbia and 18 or older or of majority under applicable law . Prize consists of the following prize package: Transportation for two to Charlotte, NC and four nights of hotel accommodations for two approximate retail value $X . Winner's guest must be 18 or older or of majority under applicable law and meet other requirements as described in the Official Rules. Odds of winning depend on number of eligible entries received. Promotion is subject to Official Rules. Click here [url] for full Official Rules and details. Sponsor: Democratic Congressional Campaign Committee.

This message was emailed to: unsubscribe from this email list, please paste this URL into your browser: [url]

Paid for by the Democratic Congressional Campaign Committee. 430 South Capitol Street, S.E. Washington, D.C. 20003 202 863-1500 [url] Not authorized by any candidate or candidate's committee.