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Reverse-Engineering the 2012 Campaign

[name]ert: Got your pants on?

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2 email variations

72

recipients



Get ready to have your mind blown.

Since the campaign launched its new website, Commit to Vote, 93,000 people have said they'll cast a ballot this fall. You know why? People are talking to their friends and their families, and they're not shy about using my favorite four-letter word:

Vote.

This is me asking you to commit to vote now -- and to pass it on:

[url]

I have so many friends who are better off thanks to the work our president has done -- some who've returned home from war, others who've been able to go to college, and one friend who got a job working in Detroit's auto industry.

Don't make me do this alone. If you think President Obama is the right guy for this job, reach out to people you know to make sure they're registered and ready to vote.

There's not much time left. So commit to vote. Ask your friends to commit to vote. Register to vote. Do it all here:

[url]

Thanks -- this won't be the last you hear from me.

Kal Penn

----- Election Day is closer than you think -- make a donation to fund this campaign in the time we have left:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

2

recipients



When I think about what would happen to the progress we've made if President Obama doesn't win, there's a four-letter word that comes to mind:

Vote.

Casting your ballot, and getting your friends to the polls, is the best way to ensure the change we've seen these last four years doesn't disappear.

All you have to do is click here -- and bam -- you can check your registration status, commit to vote, and get your friends on board.

It's the least we can do for the President -- who has never once stopped fighting for us.

Health care reform, student loan reform, women's rights, ending "Don't Ask, Don't Tell" -- we all know someone whose life has been changed for the better.

I'm asking you to do your part.

Go -- right now -- and commit to vote:

[url]

#Sexyface in case you want to start a Twitter trend about me ,

Kal Penn

----- Election Day is closer than you think -- make a donation to fund this campaign in the time we have left.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Subject: This is me, asking you

From: info@barackobama.com

Sent: Sept. 8, 2012, 7:27 p.m.




Get ready to have your mind blown.

Since the campaign launched its new website, Commit to Vote, 93,000 people have said they'll cast a ballot this fall. You know why? People are talking to their friends and their families, and they're not shy about using my favorite four-letter word:

Vote.

This is me asking you to commit to vote now -- and to pass it on:

[url]

I have so many friends who are better off thanks to the work our president has done -- some who've returned home from war, others who've been able to go to college, and one friend who got a job working in Detroit's auto industry.

Don't make me do this alone. If you think President Obama is the right guy for this job, reach out to people you know to make sure they're registered and ready to vote.

There's not much time left. So commit to vote. Ask your friends to commit to vote. Register to vote. Do it all here:

[url]

Thanks -- this won't be the last you hear from me.

Kal Penn

----- Election Day is closer than you think -- make a donation to fund this campaign in the time we have left:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: This is me, asking you

From: info@barackobama.com

Sent: Sept. 8, 2012, 7:27 p.m.




Get ready to have your mind blown.

Since the campaign launched its new website, Commit to Vote, 93,000 people have said they'll cast a ballot this fall. You know why? People are talking to their friends and their families, and they're not shy about using my favorite four-letter word:

Vote.

This is me asking you to commit to vote now -- and to pass it on:

[url]

I have so many friends who are better off thanks to the work our president has done -- some who've returned home from war, others who've been able to go to college, and one friend who got a job working in Detroit's auto industry.

Don't make me do this alone. If you think President Obama is the right guy for this job, reach out to people you know to make sure they're registered and ready to vote.

There's not much time left. So commit to vote. Ask your friends to commit to vote. Register to vote. Do it all here:

[url]

Thanks -- this won't be the last you hear from me.

Kal Penn

----- Election Day is closer than you think -- make a donation to fund this campaign in the time we have left:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Get ready to have your mind blown.

Since the campaign launched its new website, Commit to Vote, 93,000 people have said they'll cast a ballot this fall. You know why? People are talking to their friends and their families, and they're not shy about using my favorite four-letter word:

Vote.

This is me asking you to commit to vote now -- and to pass it on:

[url]

I have so many friends who are better off thanks to the work our president has done -- some who've returned home from war, others who've been able to go to college, and one friend who got a job working in Detroit's auto industry.

Don't make me do this alone. If you think President Obama is the right guy for this job, reach out to people you know to make sure they're registered and ready to vote.

There's not much time left. So commit to vote. Ask your friends to commit to vote. Register to vote. Do it all here:

[url]

Thanks -- this won't be the last you hear from me.

Kal Penn

----- Election Day is closer than you think -- make a donation to fund this campaign in the time we have left:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



When I think about what would happen to the progress we've made if President Obama doesn't win, there's a four-letter word that comes to mind:

Vote.

Casting your ballot, and getting your friends to the polls, is the best way to ensure the change we've seen these last four years doesn't disappear.

All you have to do is click here -- and bam -- you can check your registration status, commit to vote, and get your friends on board.

It's the least we can do for the President -- who has never once stopped fighting for us.

Health care reform, student loan reform, women's rights, ending "Don't Ask, Don't Tell" -- we all know someone whose life has been changed for the better.

I'm asking you to do your part.

Go -- right now -- and commit to vote:

[url]

#Sexyface in case you want to start a Twitter trend about me ,

Kal Penn

----- Election Day is closer than you think -- make a donation to fund this campaign in the time we have left.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible