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Reverse-Engineering the 2012 Campaign

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4 email variations

12

recipients



BREAKING: Chevron pumps $X.5 million into Boehner's Super PAC, likely the largest corporate donation since Citizens United this race is tied. We can't let a last-minute Big Oil-backed ad blitz cost us the election.

We have to raise $X more by tonight's ad buy deadline to fight Republican attacks and get the facts out to voters.

Will you rush us an emergency contribution and help us close the gap before our midnight ad buy deadline?

Donate before midnight and we'll triple-match your gift: Chip in $X or more to fight the corporate cash and win a Democratic majority for President Obama.

It's exactly what we're trying to fight, and a perfect example of why this election is so important.

We've got to show the world that our grassroots army is stronger than one big dirty check. Please chip in whatever you can:

[url]

Now let's go win this election!

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

11

recipients



BREAKING: Chevron pumps $X.5 million into Boehner's Super PAC, likely the largest corporate donation since /Citizens United/



This make us so angry. Big Oil is trying to drop in at the last second and buy the election for the Republicans.

It's exactly what we're trying to fight, and a perfect example of why this election is so important. We've got to show the world that our grassroots army is stronger than one big dirty check.

Will you rush us an emergency contribution and help us close the gap before our midnight ad buy deadline?

Donate before midnight and we'll triple-match your gift: Donate $X or more to fight the corporate cash and win a Democratic majority for President Obama.

There's never been a more important moment to chip into this campaign.

If you want to fight Big Oil, if you want President Obama to win this election, then donate whatever you can right now:

[url]

Now let's go win this election!

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

4

recipients

--

[url]

Boehner sure didn�t bargain for this:

Yesterday, we learned that Big Oil giant Chevron contributed $X.5 million to Boehner's Super PAC to save the teetering Tea Party majority.

We asked you to do something about it, and boy did you ever. Yesterday we raised $X from over 14,500 donors!

Help us raise $X to fight Boehner's Big Oil cash by the end of the weekend. We'll triple-match your gift!

Donate $X or more by midnight tomorrow to help us win the majority for President Obama.

This race is too close to let a last-minute Big Oil-backed ad blitz cost us the election. We have to close the spending gap as much as we can for the final 10 days of this campaign.

Donate $X before tomorrow�s ad buy deadline:

[url]

Now let�s go win this election!

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

2

recipients

BREAKING: Chevron pumps $X.5 million into Boehner's Super PAC, likely the largest corporate donation since Citizens United

Subject: Does this make you angry?

From: dccc@dccc.org

Sent: Oct. 26, 2012, 4:23 p.m.




BREAKING: Chevron pumps $X.5 million into Boehner's Super PAC, likely the largest corporate donation since Citizens United this race is tied. We can't let a last-minute Big Oil-backed ad blitz cost us the election.

We have to raise $X more by tonight's ad buy deadline to fight Republican attacks and get the facts out to voters.

Will you rush us an emergency contribution and help us close the gap before our midnight ad buy deadline?

Donate before midnight and we'll triple-match your gift: Chip in $X or more to fight the corporate cash and win a Democratic majority for President Obama.

It's exactly what we're trying to fight, and a perfect example of why this election is so important.

We've got to show the world that our grassroots army is stronger than one big dirty check. Please chip in whatever you can:

[url]

Now let's go win this election!

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

 

Compare variations

Subject: Does this make you angry?

From: dccc@dccc.org

Sent: Oct. 26, 2012, 4:23 p.m.




BREAKING: Chevron pumps $X.5 million into Boehner's Super PAC, likely the largest corporate donation since Citizens United this race is tied. We can't let a last-minute Big Oil-backed ad blitz cost us the election.

We have to raise $X more by tonight's ad buy deadline to fight Republican attacks and get the facts out to voters.

Will you rush us an emergency contribution and help us close the gap before our midnight ad buy deadline?

Donate before midnight and we'll triple-match your gift: Chip in $X or more to fight the corporate cash and win a Democratic majority for President Obama.

It's exactly what we're trying to fight, and a perfect example of why this election is so important.

We've got to show the world that our grassroots army is stronger than one big dirty check. Please chip in whatever you can:

[url]

Now let's go win this election!

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--



BREAKING: Chevron pumps $X.5 million into Boehner's Super PAC, likely the largest corporate donation since Citizens United this race is tied. We can't let a last-minute Big Oil-backed ad blitz cost us the election.

We have to raise $X more by tonight's ad buy deadline to fight Republican attacks and get the facts out to voters.

Will you rush us an emergency contribution and help us close the gap before our midnight ad buy deadline?

Donate before midnight and we'll triple-match your gift: Chip in $X or more to fight the corporate cash and win a Democratic majority for President Obama.

It's exactly what we're trying to fight, and a perfect example of why this election is so important.

We've got to show the world that our grassroots army is stronger than one big dirty check. Please chip in whatever you can:

[url]

Now let's go win this election!

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--



BREAKING: Chevron pumps $X.5 million into Boehner's Super PAC, likely the largest corporate donation since /Citizens United/



This make us so angry. Big Oil is trying to drop in at the last second and buy the election for the Republicans.

It's exactly what we're trying to fight, and a perfect example of why this election is so important. We've got to show the world that our grassroots army is stronger than one big dirty check.

Will you rush us an emergency contribution and help us close the gap before our midnight ad buy deadline?

Donate before midnight and we'll triple-match your gift: Donate $X or more to fight the corporate cash and win a Democratic majority for President Obama.

There's never been a more important moment to chip into this campaign.

If you want to fight Big Oil, if you want President Obama to win this election, then donate whatever you can right now:

[url]

Now let's go win this election!

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

--

[url]

Boehner sure didn�t bargain for this:

Yesterday, we learned that Big Oil giant Chevron contributed $X.5 million to Boehner's Super PAC to save the teetering Tea Party majority.

We asked you to do something about it, and boy did you ever. Yesterday we raised $X from over 14,500 donors!

Help us raise $X to fight Boehner's Big Oil cash by the end of the weekend. We'll triple-match your gift!

Donate $X or more by midnight tomorrow to help us win the majority for President Obama.

This race is too close to let a last-minute Big Oil-backed ad blitz cost us the election. We have to close the spending gap as much as we can for the final 10 days of this campaign.

Donate $X before tomorrow�s ad buy deadline:

[url]

Now let�s go win this election!

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

BREAKING: Chevron pumps $X.5 million into Boehner's Super PAC, likely the largest corporate donation since Citizens United