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Reverse-Engineering the 2012 Campaign

This is why I keep asking

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My friends who don't work in politics think that my job is as easy as sending an email that says "Give us your money, please."

Hey, if that's all you need to hear... Chip in $X or more today:

[url]

But I think you should know why I keep asking. We've been outraised by Mitt Romney and the Republicans for two months running.

Thanks to your support, we're keeping it close.

But running the ground game we need to win costs money. That's the operations side of it: We've got organizers to hire, offices to keep open, and phone bills to pay. Right now, Romney and his allies are clobbering us on the airwaves in nearly every single battleground state -- we've got to make sure our message can get through, too.

Where our budget stands today will determine where we can put more staff, how we can plan for get-out-the-vote operations, and how strong this campaign will truly be.

The point is, if you were thinking about waiting until we're closer to Election Day, don't. Your donation right now will do a whole lot more today than it will at any point from now until November 6th. Please pitch in $X or more now, and help keep us in the game:

[url]

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Subject: This is why I keep asking

From: info@barackobama.com

Sent: Aug. 2, 2012, 7:08 p.m.




My friends who don't work in politics think that my job is as easy as sending an email that says "Give us your money, please."

Hey, if that's all you need to hear... Chip in $X or more today:

[url]

But I think you should know why I keep asking. We've been outraised by Mitt Romney and the Republicans for two months running.

Thanks to your support, we're keeping it close.

But running the ground game we need to win costs money. That's the operations side of it: We've got organizers to hire, offices to keep open, and phone bills to pay. Right now, Romney and his allies are clobbering us on the airwaves in nearly every single battleground state -- we've got to make sure our message can get through, too.

Where our budget stands today will determine where we can put more staff, how we can plan for get-out-the-vote operations, and how strong this campaign will truly be.

The point is, if you were thinking about waiting until we're closer to Election Day, don't. Your donation right now will do a whole lot more today than it will at any point from now until November 6th. Please pitch in $X or more now, and help keep us in the game:

[url]

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.