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Reverse-Engineering the 2012 Campaign

This is just extraordinary:

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3 email variations

24

recipients

Obama - Biden 3 million people own a piece of this campaign. Thank you. This is what 3.1 million donors looks like On August 28th Who's in the three million? President Obama's got you. And because of you, we're going to finish what we started together. You own a piece of this campaign.

Share on Facebook Share on Twitter Share via Email

[url]

- Election Day is closer than you think make a donation to fund this campaign in the time we have left.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

4

recipients



We just hit a major milestone. More than 3 million people 3,152,919 to be exact! owning a piece of this campaign. That's amazing.

Thank you.

Check out this new graphic we put together to celebrate:

[url]

Here's what 3.1 million donors looks like: 4,057 teachers from Virginia 3,720 business owners from Florida 188,276 students 939,106 retirees 3 women donated for every 2 men 7,968 women named Michelle

Mitt Romney has billionaires and super PACs on his side. President Obama's got you.

You own a piece of this campaign. Check out this image and then share it to make sure everyone knows it:

[url]

Obama for America

Election Day is closer than you think -- make a donation to fund this campaign in the time we have left:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

2

recipients



We just hit a major milestone. More than 3 million people 3,152,919 to be exact! owning a piece of this campaign. That's amazing.

Thank you.

Check out this new graphic we put together to celebrate:

[url]

Here's what 3.1 million donors looks like: 4,057 teachers from Virginia 3,720 business owners from Florida 198,276 students 939,106 retirees 3 women donated for every 2 men 7,968 women named Michelle

On August 28th, as we were celebrating reaching 3 million donors, 5,437 of those donors celebrated their birthdays.

2,050,227 donors who've given $X or less.

1,467,462 people have donated more than once in the 2012 cycle.

Who's in the three million?

Rae, a retired high school social studies teacher from Florida. Bud, a truck driver from New Hampshire. Ryan, a recent college grad and supply chain worker from Ohio.

Mitt Romney has billionaires and super PACs on his side. President Obama's got you.

And because of you, we're going to finish what we started together.

You own a piece of this campaign. Check out this image and then share it to make sure everyone knows it:

[url]

Obama for America

Election Day is closer than you think -- make a donation to fund this campaign in the time we have left:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Subject: This is worth sharing:

From: info@barackobama.com

Sent: Sept. 3, 2012, 7:02 p.m.


Obama - Biden 3 million people own a piece of this campaign. Thank you. This is what 3.1 million donors looks like On August 28th Who's in the three million? President Obama's got you. And because of you, we're going to finish what we started together. You own a piece of this campaign.

Share on Facebook Share on Twitter Share via Email

[url]

- Election Day is closer than you think make a donation to fund this campaign in the time we have left.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

 

Compare variations

Subject: This is worth sharing:

From: info@barackobama.com

Sent: Sept. 3, 2012, 7:02 p.m.


Obama - Biden 3 million people own a piece of this campaign. Thank you. This is what 3.1 million donors looks like On August 28th Who's in the three million? President Obama's got you. And because of you, we're going to finish what we started together. You own a piece of this campaign.

Share on Facebook Share on Twitter Share via Email

[url]

- Election Day is closer than you think make a donation to fund this campaign in the time we have left.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden 3 million people own a piece of this campaign. Thank you. This is what 3.1 million donors looks like On August 28th Who's in the three million? President Obama's got you. And because of you, we're going to finish what we started together. You own a piece of this campaign.

Share on Facebook Share on Twitter Share via Email

[url]

- Election Day is closer than you think make a donation to fund this campaign in the time we have left.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



We just hit a major milestone. More than 3 million people 3,152,919 to be exact! owning a piece of this campaign. That's amazing.

Thank you.

Check out this new graphic we put together to celebrate:

[url]

Here's what 3.1 million donors looks like: 4,057 teachers from Virginia 3,720 business owners from Florida 188,276 students 939,106 retirees 3 women donated for every 2 men 7,968 women named Michelle

Mitt Romney has billionaires and super PACs on his side. President Obama's got you.

You own a piece of this campaign. Check out this image and then share it to make sure everyone knows it:

[url]

Obama for America

Election Day is closer than you think -- make a donation to fund this campaign in the time we have left:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



We just hit a major milestone. More than 3 million people 3,152,919 to be exact! owning a piece of this campaign. That's amazing.

Thank you.

Check out this new graphic we put together to celebrate:

[url]

Here's what 3.1 million donors looks like: 4,057 teachers from Virginia 3,720 business owners from Florida 198,276 students 939,106 retirees 3 women donated for every 2 men 7,968 women named Michelle

On August 28th, as we were celebrating reaching 3 million donors, 5,437 of those donors celebrated their birthdays.

2,050,227 donors who've given $X or less.

1,467,462 people have donated more than once in the 2012 cycle.

Who's in the three million?

Rae, a retired high school social studies teacher from Florida. Bud, a truck driver from New Hampshire. Ryan, a recent college grad and supply chain worker from Ohio.

Mitt Romney has billionaires and super PACs on his side. President Obama's got you.

And because of you, we're going to finish what we started together.

You own a piece of this campaign. Check out this image and then share it to make sure everyone knows it:

[url]

Obama for America

Election Day is closer than you think -- make a donation to fund this campaign in the time we have left:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.