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Reverse-Engineering the 2012 Campaign

33,000 to go by midnight

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The model for this email is
  • weak
  • relatively accurate
  • accurate
accurate,
and found it may have been targeted based on donation signal*.
 

3 email variations

61

recipients



You've heard a lot from us this week, so I'll keep this short. The convention was incredible. You're incredible. And we've got the energy we need to win this thing. We had a goal of 600,000 grassroots donations in one week -- and we blew right through it. I almost can't believe it, but we could actually hit 700,000.

Chip in $X before midnight: [url] Even if you've given already this week thank you! , you can still help. Let's hit that goal and show how ready we are for the last 60 days.

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

19

recipients

Obama - Biden --

You've heard a lot from us this week, so I'll keep this short.

The convention was incredible. You're incredible. And we've got the energy we need to win this thing.

We had a goal of 600,000 grassroots donations in one week -- and we blew right through it.

I almost can't believe it, but we could actually hit 700,000.

Chip in $X before midnight.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Even if you've given already this week thank you! , you can still help. Let's hit that goal and show how ready we are for the last 60 days.

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

2

recipients

Obama - Biden --

You've heard a lot from us this week, so I'll keep this short.

The convention was incredible. You're incredible. And we've got the energy we need to win this thing.

And as of right now, folks like you have made 577,000 grassroots donations this week already.

We've got a goal of 600,000 by the end of the day -- and we're almost there.

Chip in $X or more here, before midnight:

[url]

Even if you've given already this week thank you! , you can still help. Let's hit that goal and show how ready we are for the last 60 days.

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Subject: 33,000 to go by midnight

From: info@barackobama.com

Sent: Sept. 7, 2012, 1:56 p.m.




You've heard a lot from us this week, so I'll keep this short. The convention was incredible. You're incredible. And we've got the energy we need to win this thing. We had a goal of 600,000 grassroots donations in one week -- and we blew right through it. I almost can't believe it, but we could actually hit 700,000.

Chip in $X before midnight: [url] Even if you've given already this week thank you! , you can still help. Let's hit that goal and show how ready we are for the last 60 days.

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

 

Compare variations

Subject: 33,000 to go by midnight

From: info@barackobama.com

Sent: Sept. 7, 2012, 1:56 p.m.




You've heard a lot from us this week, so I'll keep this short. The convention was incredible. You're incredible. And we've got the energy we need to win this thing. We had a goal of 600,000 grassroots donations in one week -- and we blew right through it. I almost can't believe it, but we could actually hit 700,000.

Chip in $X before midnight: [url] Even if you've given already this week thank you! , you can still help. Let's hit that goal and show how ready we are for the last 60 days.

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



You've heard a lot from us this week, so I'll keep this short. The convention was incredible. You're incredible. And we've got the energy we need to win this thing. We had a goal of 600,000 grassroots donations in one week -- and we blew right through it. I almost can't believe it, but we could actually hit 700,000.

Chip in $X before midnight: [url] Even if you've given already this week thank you! , you can still help. Let's hit that goal and show how ready we are for the last 60 days.

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden --

You've heard a lot from us this week, so I'll keep this short.

The convention was incredible. You're incredible. And we've got the energy we need to win this thing.

We had a goal of 600,000 grassroots donations in one week -- and we blew right through it.

I almost can't believe it, but we could actually hit 700,000.

Chip in $X before midnight.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Even if you've given already this week thank you! , you can still help. Let's hit that goal and show how ready we are for the last 60 days.

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden --

You've heard a lot from us this week, so I'll keep this short.

The convention was incredible. You're incredible. And we've got the energy we need to win this thing.

And as of right now, folks like you have made 577,000 grassroots donations this week already.

We've got a goal of 600,000 by the end of the day -- and we're almost there.

Chip in $X or more here, before midnight:

[url]

Even if you've given already this week thank you! , you can still help. Let's hit that goal and show how ready we are for the last 60 days.

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

*Donation signal: the average donation amount a campaign asked for across all of the emails a user received. Read about how we find targeting »