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Reverse-Engineering the 2012 Campaign

Yep...

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2 email variations

38

recipients

I know, Richard.

I know it's a Friday night. I know the last thing you want is to get an email from me telling you about a fundraising deadline.

Think about it this way, though: If we don't win this election, you're probably going to look back on this Friday night and wish you hadn't ignored this email.

So don't.

Donate $X before midnight:

[url]

Happy Friday!

Rufus

Rufus Gifford National Finance Director Obama for America

- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

14

recipients

Obama - Biden I know, Steven.

I know it's a Friday night. I know the last thing you want is to get an email from me telling you about a fundraising deadline.

Think about it this way, though: If we don't win this election, you're probably going to look back on this Friday night and wish you hadn't ignored this email.

So don't.

Donate $X before midnight.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Happy Friday!

Rufus

Rufus Gifford National Finance Director Obama for America

[url] Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Subject: Yep...

From: info@barackobama.com

Sent: Aug. 31, 2012, 10:03 p.m.


I know, Richard.

I know it's a Friday night. I know the last thing you want is to get an email from me telling you about a fundraising deadline.

Think about it this way, though: If we don't win this election, you're probably going to look back on this Friday night and wish you hadn't ignored this email.

So don't.

Donate $X before midnight:

[url]

Happy Friday!

Rufus

Rufus Gifford National Finance Director Obama for America

- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

 

Compare variations

Subject: Yep...

From: info@barackobama.com

Sent: Aug. 31, 2012, 10:03 p.m.


I know, Richard.

I know it's a Friday night. I know the last thing you want is to get an email from me telling you about a fundraising deadline.

Think about it this way, though: If we don't win this election, you're probably going to look back on this Friday night and wish you hadn't ignored this email.

So don't.

Donate $X before midnight:

[url]

Happy Friday!

Rufus

Rufus Gifford National Finance Director Obama for America

- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

I know, Richard.

I know it's a Friday night. I know the last thing you want is to get an email from me telling you about a fundraising deadline.

Think about it this way, though: If we don't win this election, you're probably going to look back on this Friday night and wish you hadn't ignored this email.

So don't.

Donate $X before midnight:

[url]

Happy Friday!

Rufus

Rufus Gifford National Finance Director Obama for America

- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden I know, Steven.

I know it's a Friday night. I know the last thing you want is to get an email from me telling you about a fundraising deadline.

Think about it this way, though: If we don't win this election, you're probably going to look back on this Friday night and wish you hadn't ignored this email.

So don't.

Donate $X before midnight.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Happy Friday!

Rufus

Rufus Gifford National Finance Director Obama for America

[url] Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.