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Reverse-Engineering the 2012 Campaign

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3 email variations

14

recipients



Romney-Ryan

[url]

Mitt and I will be touring the great state of Ohio on Tuesday and we are looking for some company.

So for today only, if you make a donation of $X or more, you will be entered for a chance to join us on the road.

[url]

Drive With Me

We'll fly the winner and a guest of his or her choice to meet with us on the campaign trail, but you can only enter today so make sure to enter Sunday before midnight.

Hope to see you soon,

Paul Ryan

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Sunday, September 23, 2012 at 12:01 am Eastern Daylight Time and ends on Sunday, September 23, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Standard Time on Sunday, September 23, 2012 at 11:59pm. One 1 winner will receive the following Prize: two 2 round-trip coach class plane tickets within the continental United States, for use by the winner and a guest, on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; two 2 one-night hotel stays at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory, Inc., P.O. Box 149757, Boston, MA 02114.

[url]

Victory_Disclaimer

10

recipients



Romney-Ryan [url]

I've heard Paul invited our supporters to meet up with us on the road on Tuesday.

We'll be talking about how to get more jobs and more take-home pay with voters across the state and I really hope you'll enter for a chance to join us.

But time is running out.

Donate $X or more by 11:59 tonight to be entered for a chance to win and tomorrow you and a friend could be on your way to Ohio.

Thanks for your support,

Mitt Romney

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Sunday, September 23, 2012 at 12:01 am Eastern Daylight Time and ends on Sunday, September 23, 2012 at 11:59pm Eastern Daylight Time “Entry Period” . All entries must be received by 11:59pm Eastern Standard Time on Sunday, September 23, 2012 at 11:59pm. One 1 winner will receive the following Prize: two 2 round-trip coach class plane tickets within the continental United States, for use by the winner and a guest, on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; two 2 one-night hotel stays at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory, Inc., P.O. Box 149757, Boston, MA 02114.

[url] Victory_Disclaimer

3

recipients

To view this email as a web page, go to the link below, or copy and paste it into your browser's address window. [url]

I’ve heard Paul invited our supporters to meet up with us on the road on Tuesday.

We’ll be talking about how to get more jobs and more take-home pay with voters across the state and I really hope you'll enter for a chance to join us.

But time is running out.

[url] Donate $X or more by 11:59 tonight to be entered for a chance to win and tomorrow you and a friend could be on your way to Ohio.

Thanks for your support,

Mitt Romney

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, [url] click here. To enter without making a contribution, [url] click here. Void where prohibited. The Promotion begins on Sunday, September 23, 2012 at 12:01 am Eastern Daylight Time and ends on Sunday, September 23, 2012 at 11:59pm Eastern Daylight Time “Entry Period” . All entries must be received by 11:59pm Eastern Standard Time on Sunday, September 23, 2012 at 11:59pm. One 1 winner will receive the following Prize: two 2 round-trip coach class plane tickets within the continental United States, for use by the winner and a guest, on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; two 2 one-night hotel stays at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the [url] Official Rules. The Sponsor is Romney Victory, Inc., P.O. Box 149757, Boston, MA 02114.

Subject: Today only

From: Paul Ryan [mailto:info@mittromney.com]

Sent: Sept. 23, 2012, 7:06 a.m.




Romney-Ryan

[url]

Mitt and I will be touring the great state of Ohio on Tuesday and we are looking for some company.

So for today only, if you make a donation of $X or more, you will be entered for a chance to join us on the road.

[url]

Drive With Me

We'll fly the winner and a guest of his or her choice to meet with us on the campaign trail, but you can only enter today so make sure to enter Sunday before midnight.

Hope to see you soon,

Paul Ryan

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Sunday, September 23, 2012 at 12:01 am Eastern Daylight Time and ends on Sunday, September 23, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Standard Time on Sunday, September 23, 2012 at 11:59pm. One 1 winner will receive the following Prize: two 2 round-trip coach class plane tickets within the continental United States, for use by the winner and a guest, on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; two 2 one-night hotel stays at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory, Inc., P.O. Box 149757, Boston, MA 02114.

[url]

Victory_Disclaimer

 

Compare variations

Subject: Today only

From: Paul Ryan [mailto:info@mittromney.com]

Sent: Sept. 23, 2012, 7:06 a.m.




Romney-Ryan

[url]

Mitt and I will be touring the great state of Ohio on Tuesday and we are looking for some company.

So for today only, if you make a donation of $X or more, you will be entered for a chance to join us on the road.

[url]

Drive With Me

We'll fly the winner and a guest of his or her choice to meet with us on the campaign trail, but you can only enter today so make sure to enter Sunday before midnight.

Hope to see you soon,

Paul Ryan

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Sunday, September 23, 2012 at 12:01 am Eastern Daylight Time and ends on Sunday, September 23, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Standard Time on Sunday, September 23, 2012 at 11:59pm. One 1 winner will receive the following Prize: two 2 round-trip coach class plane tickets within the continental United States, for use by the winner and a guest, on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; two 2 one-night hotel stays at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory, Inc., P.O. Box 149757, Boston, MA 02114.

[url]

Victory_Disclaimer



Romney-Ryan

[url]

Mitt and I will be touring the great state of Ohio on Tuesday and we are looking for some company.

So for today only, if you make a donation of $X or more, you will be entered for a chance to join us on the road.

[url]

Drive With Me

We'll fly the winner and a guest of his or her choice to meet with us on the campaign trail, but you can only enter today so make sure to enter Sunday before midnight.

Hope to see you soon,

Paul Ryan

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Sunday, September 23, 2012 at 12:01 am Eastern Daylight Time and ends on Sunday, September 23, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Standard Time on Sunday, September 23, 2012 at 11:59pm. One 1 winner will receive the following Prize: two 2 round-trip coach class plane tickets within the continental United States, for use by the winner and a guest, on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; two 2 one-night hotel stays at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory, Inc., P.O. Box 149757, Boston, MA 02114.

[url]

Victory_Disclaimer



Romney-Ryan [url]

I've heard Paul invited our supporters to meet up with us on the road on Tuesday.

We'll be talking about how to get more jobs and more take-home pay with voters across the state and I really hope you'll enter for a chance to join us.

But time is running out.

Donate $X or more by 11:59 tonight to be entered for a chance to win and tomorrow you and a friend could be on your way to Ohio.

Thanks for your support,

Mitt Romney

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Sunday, September 23, 2012 at 12:01 am Eastern Daylight Time and ends on Sunday, September 23, 2012 at 11:59pm Eastern Daylight Time “Entry Period” . All entries must be received by 11:59pm Eastern Standard Time on Sunday, September 23, 2012 at 11:59pm. One 1 winner will receive the following Prize: two 2 round-trip coach class plane tickets within the continental United States, for use by the winner and a guest, on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; two 2 one-night hotel stays at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory, Inc., P.O. Box 149757, Boston, MA 02114.

[url] Victory_Disclaimer

To view this email as a web page, go to the link below, or copy and paste it into your browser's address window. [url]

I’ve heard Paul invited our supporters to meet up with us on the road on Tuesday.

We’ll be talking about how to get more jobs and more take-home pay with voters across the state and I really hope you'll enter for a chance to join us.

But time is running out.

[url] Donate $X or more by 11:59 tonight to be entered for a chance to win and tomorrow you and a friend could be on your way to Ohio.

Thanks for your support,

Mitt Romney

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, [url] click here. To enter without making a contribution, [url] click here. Void where prohibited. The Promotion begins on Sunday, September 23, 2012 at 12:01 am Eastern Daylight Time and ends on Sunday, September 23, 2012 at 11:59pm Eastern Daylight Time “Entry Period” . All entries must be received by 11:59pm Eastern Standard Time on Sunday, September 23, 2012 at 11:59pm. One 1 winner will receive the following Prize: two 2 round-trip coach class plane tickets within the continental United States, for use by the winner and a guest, on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; two 2 one-night hotel stays at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the [url] Official Rules. The Sponsor is Romney Victory, Inc., P.O. Box 149757, Boston, MA 02114.