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Reverse-Engineering the 2012 Campaign

Today only...

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2 email variations

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Barack and I wouldn't be where we are today without you.

Your support is what's building this campaign.

To say thank you, Barack is holding one last dinner with supporters before Election Day. And I hope you'll be there.

If you chip in $X or whatever you can, you'll be automatically entered for a chance to take part in this campaign tradition. Today only, each entry counts as two.

These dinners have been a staple of both of Barack's campaigns -- he had the first one back in 2007.

This is your last chance to be part of one of these dinners, so I hope you'll give it a shot:

[url]

Thank you for all you're doing.

Michelle

P.S. -- And don't forget, we'll take care of airfare and accommodations. Just make sure you enter before midnight.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America here, by signing up for Quick Donate here, or click hereto enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations for winner and a guest; and dinner for winner and a guest with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Click here to unsubscribe from this mailing list.

5

recipients

Dan

This is the last time on this campaign that I'll ask you:

Want to meet for dinner?

Donate $X or whatever you can, and you'll be automatically entered to join me today only, each entry counts twice.

While the other side leans on corporate donors and million-dollar checks, we're doing this the right way.

There's a seat at the table for everyone in this campaign, no matter what you're able to give.

Donate $X or whatever you can today, and be automatically entered to join me:

[url]

Barack

P.S. I'm not sure where on the campaign trail we'll meet up, but no matter where it is, we'll fly you and a guest out there and put you up for the night.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America here, by signing up for Quick Donate here, or click here to enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations for winner and a guest; and dinner for winner and a guest with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible. Click here to unsubscribe from this mailing list.

Subject: Today only...

From: democraticparty@democrats.org

Sent: Sept. 25, 2012, 7:48 a.m.




Barack and I wouldn't be where we are today without you.

Your support is what's building this campaign.

To say thank you, Barack is holding one last dinner with supporters before Election Day. And I hope you'll be there.

If you chip in $X or whatever you can, you'll be automatically entered for a chance to take part in this campaign tradition. Today only, each entry counts as two.

These dinners have been a staple of both of Barack's campaigns -- he had the first one back in 2007.

This is your last chance to be part of one of these dinners, so I hope you'll give it a shot:

[url]

Thank you for all you're doing.

Michelle

P.S. -- And don't forget, we'll take care of airfare and accommodations. Just make sure you enter before midnight.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America here, by signing up for Quick Donate here, or click hereto enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations for winner and a guest; and dinner for winner and a guest with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Click here to unsubscribe from this mailing list.

 

Compare variations

Subject: Today only...

From: democraticparty@democrats.org

Sent: Sept. 25, 2012, 7:48 a.m.




Barack and I wouldn't be where we are today without you.

Your support is what's building this campaign.

To say thank you, Barack is holding one last dinner with supporters before Election Day. And I hope you'll be there.

If you chip in $X or whatever you can, you'll be automatically entered for a chance to take part in this campaign tradition. Today only, each entry counts as two.

These dinners have been a staple of both of Barack's campaigns -- he had the first one back in 2007.

This is your last chance to be part of one of these dinners, so I hope you'll give it a shot:

[url]

Thank you for all you're doing.

Michelle

P.S. -- And don't forget, we'll take care of airfare and accommodations. Just make sure you enter before midnight.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America here, by signing up for Quick Donate here, or click hereto enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations for winner and a guest; and dinner for winner and a guest with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Click here to unsubscribe from this mailing list.



Barack and I wouldn't be where we are today without you.

Your support is what's building this campaign.

To say thank you, Barack is holding one last dinner with supporters before Election Day. And I hope you'll be there.

If you chip in $X or whatever you can, you'll be automatically entered for a chance to take part in this campaign tradition. Today only, each entry counts as two.

These dinners have been a staple of both of Barack's campaigns -- he had the first one back in 2007.

This is your last chance to be part of one of these dinners, so I hope you'll give it a shot:

[url]

Thank you for all you're doing.

Michelle

P.S. -- And don't forget, we'll take care of airfare and accommodations. Just make sure you enter before midnight.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America here, by signing up for Quick Donate here, or click hereto enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations for winner and a guest; and dinner for winner and a guest with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Click here to unsubscribe from this mailing list.

Dan

This is the last time on this campaign that I'll ask you:

Want to meet for dinner?

Donate $X or whatever you can, and you'll be automatically entered to join me today only, each entry counts twice.

While the other side leans on corporate donors and million-dollar checks, we're doing this the right way.

There's a seat at the table for everyone in this campaign, no matter what you're able to give.

Donate $X or whatever you can today, and be automatically entered to join me:

[url]

Barack

P.S. I'm not sure where on the campaign trail we'll meet up, but no matter where it is, we'll fly you and a guest out there and put you up for the night.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America here, by signing up for Quick Donate here, or click here to enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations for winner and a guest; and dinner for winner and a guest with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible. Click here to unsubscribe from this mailing list.