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Reverse-Engineering the 2012 Campaign

Today's decision

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5 email variations

113

recipients



We don't know what will happen this morning.

But no matter what, today is an important day to have Barack Obama's back.

If you're with him, donate now -- before this week's critical fundraising deadline:

[url]

More soon.

Messina

Jim Messina Campaign Manager Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

15

recipients

--

We don't know what will happen this morning.

But no matter what, today is an important day to have

Barack Obama's back.

If you're with him, donate now -- before this week's

critical fundraising deadline.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X:

[url]

You can also choose from the amounts below.

--QUICK DONATE: $X:

[url]

--QUICK DONATE: $X:

[url]

--QUICK DONATE: $X:

[url]

--QUICK DONATE: $X:

[url]

Or donate another amount:

[url]

More soon.

Messina

Jim Messina

Campaign Manager

Obama for America

---------------------------------------------------------------------

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

To update your address, go to: [url]

To unsubscribe, go to: [url]

8

recipients





Obama - Biden --

We don't know what will happen this morning.

But no matter what, today is an important day to have Barack Obama's back.

If you're with him, donate now -- before this week's critical fundraising

deadline.

Because you've saved your payment information, your donation will go

through immediately:

QUICK DONATE: $X

$X

$X

$X

$X

Or donate another amount:

[url]



More soon.

Messina

Jim Messina

Campaign Manager

Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address|

Unsubscribe

2

recipients



Jim

Contributions or gifts to are not tax deductible.

This email was sent to: [email]

2

recipients

Description: Obama - Biden --

We don't know what will happen this morning.

But no matter what, today is an important day to have Barack Obama's back.

If you're with him, donate now -- before this week's critical fundraising deadline:

[url]

More soon.

Messina

Jim Messina

Campaign Manager

Obama for America

Description: [url]

Description: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address | Unsubscribe

Subject: Today's decision

From: info@barackobama.com

Sent: June 28, 2012, 4:13 a.m.




We don't know what will happen this morning.

But no matter what, today is an important day to have Barack Obama's back.

If you're with him, donate now -- before this week's critical fundraising deadline:

[url]

More soon.

Messina

Jim Messina Campaign Manager Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

 

Compare variations

Subject: Today's decision

From: info@barackobama.com

Sent: June 28, 2012, 4:13 a.m.




We don't know what will happen this morning.

But no matter what, today is an important day to have Barack Obama's back.

If you're with him, donate now -- before this week's critical fundraising deadline:

[url]

More soon.

Messina

Jim Messina Campaign Manager Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



We don't know what will happen this morning.

But no matter what, today is an important day to have Barack Obama's back.

If you're with him, donate now -- before this week's critical fundraising deadline:

[url]

More soon.

Messina

Jim Messina Campaign Manager Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

--

We don't know what will happen this morning.

But no matter what, today is an important day to have

Barack Obama's back.

If you're with him, donate now -- before this week's

critical fundraising deadline.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X:

[url]

You can also choose from the amounts below.

--QUICK DONATE: $X:

[url]

--QUICK DONATE: $X:

[url]

--QUICK DONATE: $X:

[url]

--QUICK DONATE: $X:

[url]

Or donate another amount:

[url]

More soon.

Messina

Jim Messina

Campaign Manager

Obama for America

---------------------------------------------------------------------

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

To update your address, go to: [url]

To unsubscribe, go to: [url]





Obama - Biden --

We don't know what will happen this morning.

But no matter what, today is an important day to have Barack Obama's back.

If you're with him, donate now -- before this week's critical fundraising

deadline.

Because you've saved your payment information, your donation will go

through immediately:

QUICK DONATE: $X

$X

$X

$X

$X

Or donate another amount:

[url]



More soon.

Messina

Jim Messina

Campaign Manager

Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address|

Unsubscribe



Jim

Contributions or gifts to are not tax deductible.

This email was sent to: [email]

Description: Obama - Biden --

We don't know what will happen this morning.

But no matter what, today is an important day to have Barack Obama's back.

If you're with him, donate now -- before this week's critical fundraising deadline:

[url]

More soon.

Messina

Jim Messina

Campaign Manager

Obama for America

Description: [url]

Description: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address | Unsubscribe