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Reverse-Engineering the 2012 Campaign

Together we can do this

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Romney-Ryan Friend,

I wanted to make sure you saw the latest polls since the debate on Wednesday night. Mitt Romney's performance has moved numbers in key battleground states and victory is in reach:

Ohio: Romney 47%, Obama 46% source: We Ask America Ohio: Obama 50%, Romney 49% source: Rasmussen Florida: Romney 49%, Obama 46% source: We Ask America Virginia: Romney 49%, Obama 48% source: Rasmussen Virginia: Romney 48%, Obama 45% source: We Ask America

But the billion-dollar Obama juggernaut won't go down without a fight.

That's why your support is critical to keep up this momentum.

We can't afford four more years of President Obama - please contribute now.

Thank you,

Rich Beeson Political Director Romney for President, Inc.

Paid for by Romney for President, Inc. www.MittRomney.com

Subject: Together we can do this

From: info@mittromney.com

Sent: Oct. 5, 2012, 8:10 p.m.


Romney-Ryan Friend,

I wanted to make sure you saw the latest polls since the debate on Wednesday night. Mitt Romney's performance has moved numbers in key battleground states and victory is in reach:

Ohio: Romney 47%, Obama 46% source: We Ask America Ohio: Obama 50%, Romney 49% source: Rasmussen Florida: Romney 49%, Obama 46% source: We Ask America Virginia: Romney 49%, Obama 48% source: Rasmussen Virginia: Romney 48%, Obama 45% source: We Ask America

But the billion-dollar Obama juggernaut won't go down without a fight.

That's why your support is critical to keep up this momentum.

We can't afford four more years of President Obama - please contribute now.

Thank you,

Rich Beeson Political Director Romney for President, Inc.

Paid for by Romney for President, Inc. www.MittRomney.com