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Reverse-Engineering the 2012 Campaign

Their night

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The model for this email is
  • weak
  • relatively accurate
  • accurate
accurate,
and found it may have been targeted based on donation signal*.
 

3 email variations

67

recipients

Scott

Tonight is their night.

But our focus must be on tomorrow.

The fundraising deadline tomorrow is one of the last we get to build the campaign it takes to win.

Will you donate $X or more right now?

[url]

I'm proud to be on this team.

Let's go.

Barack

P.S. -- With 68 days to go, I'm counting on you to help us keep pace in spite of unprecedented spending on the other side. Pitch in before the big deadline tomorrow:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

20

recipients



Tonight is their night.

But our focus must be on tomorrow.

The fundraising deadline tomorrow is one of the last we get to build the campaign it takes to win.

Will you donate $X right now?

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount.

I'm proud to be on this team.

Let's go.

Barack

P.S. -- With 68 days to go, I'm counting on you to help us keep pace in spite of unprecedented spending on the other side. Pitch in before the big deadline tomorrow.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

6

recipients



Tonight Governor Romney is accepting his party's nomination for president.

Moments like this should remind us all what's at stake this November.

I'm counting on you to help us keep pace in spite of unprecedented spending on the other side.

Before the critical fundraising deadline tomorrow, please donate $X or more:

[url]

Thanks, and I'll see you in Charlotte,

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Subject: Their night

From: info@barackobama.com

Sent: Aug. 30, 2012, 10:14 p.m.


Scott

Tonight is their night.

But our focus must be on tomorrow.

The fundraising deadline tomorrow is one of the last we get to build the campaign it takes to win.

Will you donate $X or more right now?

[url]

I'm proud to be on this team.

Let's go.

Barack

P.S. -- With 68 days to go, I'm counting on you to help us keep pace in spite of unprecedented spending on the other side. Pitch in before the big deadline tomorrow:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: Their night

From: info@barackobama.com

Sent: Aug. 30, 2012, 10:14 p.m.


Scott

Tonight is their night.

But our focus must be on tomorrow.

The fundraising deadline tomorrow is one of the last we get to build the campaign it takes to win.

Will you donate $X or more right now?

[url]

I'm proud to be on this team.

Let's go.

Barack

P.S. -- With 68 days to go, I'm counting on you to help us keep pace in spite of unprecedented spending on the other side. Pitch in before the big deadline tomorrow:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Scott

Tonight is their night.

But our focus must be on tomorrow.

The fundraising deadline tomorrow is one of the last we get to build the campaign it takes to win.

Will you donate $X or more right now?

[url]

I'm proud to be on this team.

Let's go.

Barack

P.S. -- With 68 days to go, I'm counting on you to help us keep pace in spite of unprecedented spending on the other side. Pitch in before the big deadline tomorrow:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Tonight is their night.

But our focus must be on tomorrow.

The fundraising deadline tomorrow is one of the last we get to build the campaign it takes to win.

Will you donate $X right now?

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount.

I'm proud to be on this team.

Let's go.

Barack

P.S. -- With 68 days to go, I'm counting on you to help us keep pace in spite of unprecedented spending on the other side. Pitch in before the big deadline tomorrow.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Tonight Governor Romney is accepting his party's nomination for president.

Moments like this should remind us all what's at stake this November.

I'm counting on you to help us keep pace in spite of unprecedented spending on the other side.

Before the critical fundraising deadline tomorrow, please donate $X or more:

[url]

Thanks, and I'll see you in Charlotte,

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

*Donation signal: the average donation amount a campaign asked for across all of the emails a user received. Read about how we find targeting »