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Reverse-Engineering the 2012 Campaign

Tonight

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2 email variations

55

recipients



Barack and I are celebrating our 20th wedding anniversary today -- and we'll be spending it in a way I never could have imagined when we first got married.

That's because tonight, I get to watch my husband on stage, on national television, standing up for everything we believe in.

Barack's in the fight of his life right now, and he needs to know that we have his back.

Will you chip in $X to help build this campaign for the final stretch?

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount. Barack's passion to help others and always do what's right, not just what's easy, is one of the reasons I fell in love with him in the first place.

He's stayed true to those values and convictions as president.

Please help me show Barack how many people are standing with him by making a grassroots donation to support this campaign with just 34 days to go:

[url]

Thanks, and make sure to cheer Barack on with me tonight!

Michelle

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

2

recipients

Obama for America

Before I go on stage for the first debate, I just want to say:

Thank you. I wouldn't be here without you.

Now let's bring this thing home:

[url]

Barack

Contributions or gifts to Obama for America are not tax deductible

Subject: Tonight

From: info@barackobama.com

Sent: Oct. 3, 2012, 8:37 a.m.




Barack and I are celebrating our 20th wedding anniversary today -- and we'll be spending it in a way I never could have imagined when we first got married.

That's because tonight, I get to watch my husband on stage, on national television, standing up for everything we believe in.

Barack's in the fight of his life right now, and he needs to know that we have his back.

Will you chip in $X to help build this campaign for the final stretch?

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount. Barack's passion to help others and always do what's right, not just what's easy, is one of the reasons I fell in love with him in the first place.

He's stayed true to those values and convictions as president.

Please help me show Barack how many people are standing with him by making a grassroots donation to support this campaign with just 34 days to go:

[url]

Thanks, and make sure to cheer Barack on with me tonight!

Michelle

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: Tonight

From: info@barackobama.com

Sent: Oct. 3, 2012, 8:37 a.m.




Barack and I are celebrating our 20th wedding anniversary today -- and we'll be spending it in a way I never could have imagined when we first got married.

That's because tonight, I get to watch my husband on stage, on national television, standing up for everything we believe in.

Barack's in the fight of his life right now, and he needs to know that we have his back.

Will you chip in $X to help build this campaign for the final stretch?

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount. Barack's passion to help others and always do what's right, not just what's easy, is one of the reasons I fell in love with him in the first place.

He's stayed true to those values and convictions as president.

Please help me show Barack how many people are standing with him by making a grassroots donation to support this campaign with just 34 days to go:

[url]

Thanks, and make sure to cheer Barack on with me tonight!

Michelle

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Barack and I are celebrating our 20th wedding anniversary today -- and we'll be spending it in a way I never could have imagined when we first got married.

That's because tonight, I get to watch my husband on stage, on national television, standing up for everything we believe in.

Barack's in the fight of his life right now, and he needs to know that we have his back.

Will you chip in $X to help build this campaign for the final stretch?

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount. Barack's passion to help others and always do what's right, not just what's easy, is one of the reasons I fell in love with him in the first place.

He's stayed true to those values and convictions as president.

Please help me show Barack how many people are standing with him by making a grassroots donation to support this campaign with just 34 days to go:

[url]

Thanks, and make sure to cheer Barack on with me tonight!

Michelle

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Obama for America

Before I go on stage for the first debate, I just want to say:

Thank you. I wouldn't be here without you.

Now let's bring this thing home:

[url]

Barack

Contributions or gifts to Obama for America are not tax deductible