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Reverse-Engineering the 2012 Campaign

Bust through

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4 email variations

13

recipients

NBC News/Wall Street Journal poll: Obama 47% - Romney 47%

This race is tied.

Right now, Republican Super PACs are flooding the airwaves with a $X million dollar ad blitz that they hope will “deliver a knockout blow” to our chances. We can fight their attacks and win this election – but we have to start closing this spending gap TODAY.

We have 9 hours left until our next ad buy deadline: Chip in $X or more to fight Republican attacks before tonight's ad buy deadline.

---------- Original Message ----------

We're reviewing our Democratic supporter records in advance of tomorrow night's ad buy deadline. Your record is copied and pasted below:

Supporter record: [id] Name: Online Support: Pending Suggested Support: $X.00

If you're planning to contribute to our campaign to support President Obama with a Democratic majority, it's critical that you make your donation in the next 24 hours. According to the Wall Street Journal, Republican Super PACs are dumping $X million on an “11th-hour advertising blitz.”

We can fight the Republican attacks -- but only if we close the spending gap by tomorrow's ad buy deadline.

You can click this personalized link to make your contribution of $X or more today.

The Republicans hope this Super PAC ad blitz will “deliver a knockout blow” to our chances in these final two weeks. We're relying on your support to fight back. 90% of our contributions are $X or less.

Please donate $X or whatever you can before tomorrow's ad buy deadline: [url]

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

11

recipients





We've got some news for Mitt Romney: We won't let your Super PAC allies bury us in the final days of this election!

In the last 36 hours, more than 24,000 of you have stepped up to help us fight the Republicans' "11th hour" ad blitz -- that's incredible!

We need 4,000 more donations by tonight's ad buy deadline to put our own ads on the air, call out their lies and get the facts out to voters.

Support President Obama's agenda: Chip in $X or more to fight Republican attacks before tonight's ad buy deadline.

Thanks,

Democrats 2012

--- Supporter Record --- Name: Alan ID Number: [id] Suggested Support: $X.00

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

10

recipients



we just got a new NBC News/Wall Street Journal poll showing Democrats leading the race for Congress, 45% to 43%.

That means we're in range of replacing Boehner and Cantor's Tea Party majority with a Democratic House for President Obama!

Now we have to close the spending gap. Right now, Republican Super PACs are launching a $X million dollar ad campaign against our candidates in the tightest races across the country. We've come too far to let these dishonest ads cost us the election.

We have 9 hours left until our next ad buy deadline: Donate $X or more to help us fight back against Republican attacks.

We're getting calls from campaigns that are being outspent by nearly 2-to-1 in races we have to win. When the polls close on November 6th, we don't want to have that sinking feeling that we didn't do everything we could to close the spending gap when it mattered.

Please chip in what you can to help us fight back:

[url]

Thanks,

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

7

recipients

--

When President Obama takes the stage in the debate tonight, I'll be cheering him on just like you.

But the truth is he can't do it all alone. If we're going to bust through those Republican roadblocks in Congress and win the big progressive victories that America needs, we need to elect a Democratic majority for President Obama's second term.

The latest polls show that we can defeat Speaker Boehner's Tea Party majority - but only if we fight all those dishonest attacks coming from the Republican Super PACs. That means my friends at the DCCC have got to raise $X before tonight's ad buy deadline.

MIDNIGHT DEADLINE: Will you chip in $X or whatever you can to win a Democratic majority for President Obama?

I'm so proud to support the President, but this Tea Party Congress will continue to block him every step of the way if we don't do something about it.

There are only 15 days left until Election Day. Time is running out. Please donate what you can:

[url]

Thanks,

Donna

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

Subject: POLL:

From: dccc@dccc.org

Sent: Oct. 22, 2012, 5:12 a.m.


NBC News/Wall Street Journal poll: Obama 47% - Romney 47%

This race is tied.

Right now, Republican Super PACs are flooding the airwaves with a $X million dollar ad blitz that they hope will “deliver a knockout blow” to our chances. We can fight their attacks and win this election – but we have to start closing this spending gap TODAY.

We have 9 hours left until our next ad buy deadline: Chip in $X or more to fight Republican attacks before tonight's ad buy deadline.

---------- Original Message ----------

We're reviewing our Democratic supporter records in advance of tomorrow night's ad buy deadline. Your record is copied and pasted below:

Supporter record: [id] Name: Online Support: Pending Suggested Support: $X.00

If you're planning to contribute to our campaign to support President Obama with a Democratic majority, it's critical that you make your donation in the next 24 hours. According to the Wall Street Journal, Republican Super PACs are dumping $X million on an “11th-hour advertising blitz.”

We can fight the Republican attacks -- but only if we close the spending gap by tomorrow's ad buy deadline.

You can click this personalized link to make your contribution of $X or more today.

The Republicans hope this Super PAC ad blitz will “deliver a knockout blow” to our chances in these final two weeks. We're relying on your support to fight back. 90% of our contributions are $X or less.

Please donate $X or whatever you can before tomorrow's ad buy deadline: [url]

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

 

Compare variations

Subject: POLL:

From: dccc@dccc.org

Sent: Oct. 22, 2012, 5:12 a.m.


NBC News/Wall Street Journal poll: Obama 47% - Romney 47%

This race is tied.

Right now, Republican Super PACs are flooding the airwaves with a $X million dollar ad blitz that they hope will “deliver a knockout blow” to our chances. We can fight their attacks and win this election – but we have to start closing this spending gap TODAY.

We have 9 hours left until our next ad buy deadline: Chip in $X or more to fight Republican attacks before tonight's ad buy deadline.

---------- Original Message ----------

We're reviewing our Democratic supporter records in advance of tomorrow night's ad buy deadline. Your record is copied and pasted below:

Supporter record: [id] Name: Online Support: Pending Suggested Support: $X.00

If you're planning to contribute to our campaign to support President Obama with a Democratic majority, it's critical that you make your donation in the next 24 hours. According to the Wall Street Journal, Republican Super PACs are dumping $X million on an “11th-hour advertising blitz.”

We can fight the Republican attacks -- but only if we close the spending gap by tomorrow's ad buy deadline.

You can click this personalized link to make your contribution of $X or more today.

The Republicans hope this Super PAC ad blitz will “deliver a knockout blow” to our chances in these final two weeks. We're relying on your support to fight back. 90% of our contributions are $X or less.

Please donate $X or whatever you can before tomorrow's ad buy deadline: [url]

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

NBC News/Wall Street Journal poll: Obama 47% - Romney 47%

This race is tied.

Right now, Republican Super PACs are flooding the airwaves with a $X million dollar ad blitz that they hope will “deliver a knockout blow” to our chances. We can fight their attacks and win this election – but we have to start closing this spending gap TODAY.

We have 9 hours left until our next ad buy deadline: Chip in $X or more to fight Republican attacks before tonight's ad buy deadline.

---------- Original Message ----------

We're reviewing our Democratic supporter records in advance of tomorrow night's ad buy deadline. Your record is copied and pasted below:

Supporter record: [id] Name: Online Support: Pending Suggested Support: $X.00

If you're planning to contribute to our campaign to support President Obama with a Democratic majority, it's critical that you make your donation in the next 24 hours. According to the Wall Street Journal, Republican Super PACs are dumping $X million on an “11th-hour advertising blitz.”

We can fight the Republican attacks -- but only if we close the spending gap by tomorrow's ad buy deadline.

You can click this personalized link to make your contribution of $X or more today.

The Republicans hope this Super PAC ad blitz will “deliver a knockout blow” to our chances in these final two weeks. We're relying on your support to fight back. 90% of our contributions are $X or less.

Please donate $X or whatever you can before tomorrow's ad buy deadline: [url]

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!





We've got some news for Mitt Romney: We won't let your Super PAC allies bury us in the final days of this election!

In the last 36 hours, more than 24,000 of you have stepped up to help us fight the Republicans' "11th hour" ad blitz -- that's incredible!

We need 4,000 more donations by tonight's ad buy deadline to put our own ads on the air, call out their lies and get the facts out to voters.

Support President Obama's agenda: Chip in $X or more to fight Republican attacks before tonight's ad buy deadline.

Thanks,

Democrats 2012

--- Supporter Record --- Name: Alan ID Number: [id] Suggested Support: $X.00

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!



we just got a new NBC News/Wall Street Journal poll showing Democrats leading the race for Congress, 45% to 43%.

That means we're in range of replacing Boehner and Cantor's Tea Party majority with a Democratic House for President Obama!

Now we have to close the spending gap. Right now, Republican Super PACs are launching a $X million dollar ad campaign against our candidates in the tightest races across the country. We've come too far to let these dishonest ads cost us the election.

We have 9 hours left until our next ad buy deadline: Donate $X or more to help us fight back against Republican attacks.

We're getting calls from campaigns that are being outspent by nearly 2-to-1 in races we have to win. When the polls close on November 6th, we don't want to have that sinking feeling that we didn't do everything we could to close the spending gap when it mattered.

Please chip in what you can to help us fight back:

[url]

Thanks,

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

--

When President Obama takes the stage in the debate tonight, I'll be cheering him on just like you.

But the truth is he can't do it all alone. If we're going to bust through those Republican roadblocks in Congress and win the big progressive victories that America needs, we need to elect a Democratic majority for President Obama's second term.

The latest polls show that we can defeat Speaker Boehner's Tea Party majority - but only if we fight all those dishonest attacks coming from the Republican Super PACs. That means my friends at the DCCC have got to raise $X before tonight's ad buy deadline.

MIDNIGHT DEADLINE: Will you chip in $X or whatever you can to win a Democratic majority for President Obama?

I'm so proud to support the President, but this Tea Party Congress will continue to block him every step of the way if we don't do something about it.

There are only 15 days left until Election Day. Time is running out. Please donate what you can:

[url]

Thanks,

Donna

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!