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Reverse-Engineering the 2012 Campaign

Two points

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2 email variations

12

recipients



The only sure thing about this fall’s elections is that if we don’t act

now, we will lose.

Polls show two points separating President Obama and Mitt Romney. 12 Senate

races are polling within single digits. We cannot, must not, will not, let

Republicans drag our country down.

We’re 96 hours from the campaign’s most important end-of-quarter

deadline.Either we raise $X.4 million to protect the President and

Democratic

candidates, or we hand everything over to Karl Rove’s GOP extremists.

Click here to contribute $X before the campaign’s most critical

end-of-quarter deadline.

Republicans are hungry for a GOP takeover. Defeating progressive champions

like Elizabeth Warren and Sherrod Brown will put them so close they can

taste it.

If we keep letting them outspend us 3-to-1, we’re handing them runaway

momentum. We’ve got to fight back, and we’ve only got 96 hours left.

Click now to contribute $X:

[url]

President Obama and Democrats nationwide depend on your immediate support.

The next few months will be bruising. Super PAC cash will fund brutal

attacks on President Obama and Democratic candidates. I really need your

help to fight back.

Thank you,

Debbie Wasserman Schultz

Paid for by the Democratic Senatorial Campaign Committee, dscc.org,

and not authorized by any candidate or candidate's committee.

This message was sent to [email].

To unsubscribe from the DSCC's email list, please click

here.

You can also send a reply to this message with "unsubscribe" in the subject

line.

2

recipients



Hey friend - I just wanted to make sure you saw Debbie's email. Less than 80 hours and $X to go. I could really use your help tonight with a $X gift: [url] -Guy

_____

From: Debbie Wasserman Schultz

Sent: Tuesday, June 26, 2012

To: Guy Cecil

Subject: Two points

Guy —

The only sure thing about this fall’s elections is that if we don’t act now, we will lose.

Polls show two points separating President Obama and Mitt Romney. 12 Senate races are polling within single digits. We cannot, must not, will not, let Republicans drag our country down.

We’re 96 hours from the campaign’s most important end-of-quarter deadline. Either we raise $X.4 million to protect the President and Democratic candidates, or we hand everything over to Karl Rove’s GOP extremists.

Click here to contribute $X before the campaign’s most critical end-of-quarter deadline.

Republicans are hungry for a GOP takeover. Defeating progressive champions like Elizabeth Warren and Sherrod Brown will put them so close they can taste it.

If we keep letting them outspend us 3-to-1, we’re handing them runaway momentum. We’ve got to fight back, and we’ve only got 96 hours left.

Click now to contribute $X: [url]

President Obama and Democrats nationwide depend on your immediate support.

The next few months will be bruising. Super PAC cash will fund brutal attacks on President Obama and Democratic candidates. I really need your help to fight back.

Thank you,

Debbie Wasserman Schultz

Paid for by the Democratic Senatorial Campaign Committee, dscc.org,

and not authorized by any candidate or candidate's committee.

This message was sent to [email].

To unsubscribe from the DSCC's email list, please click here.

You can also send a reply to this message with "unsubscribe" in the subject line.

Description: Image removed by sender.Description: Image removed by sender.Description: Image removed by sender.

Description: Image removed by sender.

Subject: Two points

From: info@dscc.org

Sent: June 26, 2012, 8:11 a.m.




The only sure thing about this fall’s elections is that if we don’t act

now, we will lose.

Polls show two points separating President Obama and Mitt Romney. 12 Senate

races are polling within single digits. We cannot, must not, will not, let

Republicans drag our country down.

We’re 96 hours from the campaign’s most important end-of-quarter

deadline.Either we raise $X.4 million to protect the President and

Democratic

candidates, or we hand everything over to Karl Rove’s GOP extremists.

Click here to contribute $X before the campaign’s most critical

end-of-quarter deadline.

Republicans are hungry for a GOP takeover. Defeating progressive champions

like Elizabeth Warren and Sherrod Brown will put them so close they can

taste it.

If we keep letting them outspend us 3-to-1, we’re handing them runaway

momentum. We’ve got to fight back, and we’ve only got 96 hours left.

Click now to contribute $X:

[url]

President Obama and Democrats nationwide depend on your immediate support.

The next few months will be bruising. Super PAC cash will fund brutal

attacks on President Obama and Democratic candidates. I really need your

help to fight back.

Thank you,

Debbie Wasserman Schultz

Paid for by the Democratic Senatorial Campaign Committee, dscc.org,

and not authorized by any candidate or candidate's committee.

This message was sent to [email].

To unsubscribe from the DSCC's email list, please click

here.

You can also send a reply to this message with "unsubscribe" in the subject

line.

 

Compare variations

Subject: Two points

From: info@dscc.org

Sent: June 26, 2012, 8:11 a.m.




The only sure thing about this fall’s elections is that if we don’t act

now, we will lose.

Polls show two points separating President Obama and Mitt Romney. 12 Senate

races are polling within single digits. We cannot, must not, will not, let

Republicans drag our country down.

We’re 96 hours from the campaign’s most important end-of-quarter

deadline.Either we raise $X.4 million to protect the President and

Democratic

candidates, or we hand everything over to Karl Rove’s GOP extremists.

Click here to contribute $X before the campaign’s most critical

end-of-quarter deadline.

Republicans are hungry for a GOP takeover. Defeating progressive champions

like Elizabeth Warren and Sherrod Brown will put them so close they can

taste it.

If we keep letting them outspend us 3-to-1, we’re handing them runaway

momentum. We’ve got to fight back, and we’ve only got 96 hours left.

Click now to contribute $X:

[url]

President Obama and Democrats nationwide depend on your immediate support.

The next few months will be bruising. Super PAC cash will fund brutal

attacks on President Obama and Democratic candidates. I really need your

help to fight back.

Thank you,

Debbie Wasserman Schultz

Paid for by the Democratic Senatorial Campaign Committee, dscc.org,

and not authorized by any candidate or candidate's committee.

This message was sent to [email].

To unsubscribe from the DSCC's email list, please click

here.

You can also send a reply to this message with "unsubscribe" in the subject

line.



The only sure thing about this fall’s elections is that if we don’t act

now, we will lose.

Polls show two points separating President Obama and Mitt Romney. 12 Senate

races are polling within single digits. We cannot, must not, will not, let

Republicans drag our country down.

We’re 96 hours from the campaign’s most important end-of-quarter

deadline.Either we raise $X.4 million to protect the President and

Democratic

candidates, or we hand everything over to Karl Rove’s GOP extremists.

Click here to contribute $X before the campaign’s most critical

end-of-quarter deadline.

Republicans are hungry for a GOP takeover. Defeating progressive champions

like Elizabeth Warren and Sherrod Brown will put them so close they can

taste it.

If we keep letting them outspend us 3-to-1, we’re handing them runaway

momentum. We’ve got to fight back, and we’ve only got 96 hours left.

Click now to contribute $X:

[url]

President Obama and Democrats nationwide depend on your immediate support.

The next few months will be bruising. Super PAC cash will fund brutal

attacks on President Obama and Democratic candidates. I really need your

help to fight back.

Thank you,

Debbie Wasserman Schultz

Paid for by the Democratic Senatorial Campaign Committee, dscc.org,

and not authorized by any candidate or candidate's committee.

This message was sent to [email].

To unsubscribe from the DSCC's email list, please click

here.

You can also send a reply to this message with "unsubscribe" in the subject

line.



Hey friend - I just wanted to make sure you saw Debbie's email. Less than 80 hours and $X to go. I could really use your help tonight with a $X gift: [url] -Guy

_____

From: Debbie Wasserman Schultz

Sent: Tuesday, June 26, 2012

To: Guy Cecil

Subject: Two points

Guy —

The only sure thing about this fall’s elections is that if we don’t act now, we will lose.

Polls show two points separating President Obama and Mitt Romney. 12 Senate races are polling within single digits. We cannot, must not, will not, let Republicans drag our country down.

We’re 96 hours from the campaign’s most important end-of-quarter deadline. Either we raise $X.4 million to protect the President and Democratic candidates, or we hand everything over to Karl Rove’s GOP extremists.

Click here to contribute $X before the campaign’s most critical end-of-quarter deadline.

Republicans are hungry for a GOP takeover. Defeating progressive champions like Elizabeth Warren and Sherrod Brown will put them so close they can taste it.

If we keep letting them outspend us 3-to-1, we’re handing them runaway momentum. We’ve got to fight back, and we’ve only got 96 hours left.

Click now to contribute $X: [url]

President Obama and Democrats nationwide depend on your immediate support.

The next few months will be bruising. Super PAC cash will fund brutal attacks on President Obama and Democratic candidates. I really need your help to fight back.

Thank you,

Debbie Wasserman Schultz

Paid for by the Democratic Senatorial Campaign Committee, dscc.org,

and not authorized by any candidate or candidate's committee.

This message was sent to [email].

To unsubscribe from the DSCC's email list, please click here.

You can also send a reply to this message with "unsubscribe" in the subject line.

Description: Image removed by sender.Description: Image removed by sender.Description: Image removed by sender.

Description: Image removed by sender.