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Reverse-Engineering the 2012 Campaign

Unlock free campaign swag

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Romney-Ryan Michael,

If you haven't created your Victory Wallet yet, what are you waiting for? With just one step, Victory Wallet empowers you to make contributions to the Romney-Ryan 2012 campaign via www.mittromney.com, email, or mobile phone.

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Get going! Join hundreds of thousands of supporters and create your Victory Wallet right now: [url] .

It will only take a minute to create, and it will save you time in the future. Simply update your credit card information on our secure form, and you'll be registered to make donations in one easy step.

Sign up today and we'll be sure to send you your free official campaign combo-pack.

Thanks!

Zac Moffatt Digital Director Romney for President, Inc.

Subject: Unlock free campaign swag

From: info@mittromney.com

Sent: Sept. 9, 2012, 12:01 p.m.


Romney-Ryan Michael,

If you haven't created your Victory Wallet yet, what are you waiting for? With just one step, Victory Wallet empowers you to make contributions to the Romney-Ryan 2012 campaign via www.mittromney.com, email, or mobile phone.

Sign up now and you'll get a free campaign combo-pack, including a Romney-Ryan 2012 bumper sticker and bracelet.

Get going! Join hundreds of thousands of supporters and create your Victory Wallet right now: [url] .

It will only take a minute to create, and it will save you time in the future. Simply update your credit card information on our secure form, and you'll be registered to make donations in one easy step.

Sign up today and we'll be sure to send you your free official campaign combo-pack.

Thanks!

Zac Moffatt Digital Director Romney for President, Inc.