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Reverse-Engineering the 2012 Campaign

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2 email variations

10

recipients

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On Thursday, it came out that Boehner and Cantor extracted $X.2 million from Republican members to try to save their House majority. We challenged you to help raise $X in grassroots donations this weekend to help close the gap.

So far, we've raised $X from over 22,000 donors. That's incredible! But we've still got some work to do.

Help us raise the final $X we need to reach $X million by midnight.

12 HOURS LEFT: Donate $X or more by MIDNIGHT to help us win Democratic House for President Obama

I know we can do this, but we need your help.

Let's go!

Robby

Robby Mook DCCC Executive Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

10

recipients

--

We're so close! As of 6pm, we're just $X short of our $X million goal.

On Thursday, Republican House members threw in $X.2 million to save their majority and keep Boehner as Speaker.

We challenged you to raise $X by the end of the weekend to send a message to Republicans. We're so close!

6 HOUR WARNING: Donate $X or more by midnight to help us win a Democratic House for President Obama

Together, we can send these Republicans packing for good.

Let's do it!

Brandon

Brandon English DCCC Digital Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

Subject: UPD[name]TE:

From: Robby Mook [mailto:dccc@dccc.org]

Sent: Sept. 23, 2012, 12:41 p.m.


--



On Thursday, it came out that Boehner and Cantor extracted $X.2 million from Republican members to try to save their House majority. We challenged you to help raise $X in grassroots donations this weekend to help close the gap.

So far, we've raised $X from over 22,000 donors. That's incredible! But we've still got some work to do.

Help us raise the final $X we need to reach $X million by midnight.

12 HOURS LEFT: Donate $X or more by MIDNIGHT to help us win Democratic House for President Obama

I know we can do this, but we need your help.

Let's go!

Robby

Robby Mook DCCC Executive Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

 

Compare variations

Subject: UPD[name]TE:

From: Robby Mook [mailto:dccc@dccc.org]

Sent: Sept. 23, 2012, 12:41 p.m.


--



On Thursday, it came out that Boehner and Cantor extracted $X.2 million from Republican members to try to save their House majority. We challenged you to help raise $X in grassroots donations this weekend to help close the gap.

So far, we've raised $X from over 22,000 donors. That's incredible! But we've still got some work to do.

Help us raise the final $X we need to reach $X million by midnight.

12 HOURS LEFT: Donate $X or more by MIDNIGHT to help us win Democratic House for President Obama

I know we can do this, but we need your help.

Let's go!

Robby

Robby Mook DCCC Executive Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

--



On Thursday, it came out that Boehner and Cantor extracted $X.2 million from Republican members to try to save their House majority. We challenged you to help raise $X in grassroots donations this weekend to help close the gap.

So far, we've raised $X from over 22,000 donors. That's incredible! But we've still got some work to do.

Help us raise the final $X we need to reach $X million by midnight.

12 HOURS LEFT: Donate $X or more by MIDNIGHT to help us win Democratic House for President Obama

I know we can do this, but we need your help.

Let's go!

Robby

Robby Mook DCCC Executive Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

--

We're so close! As of 6pm, we're just $X short of our $X million goal.

On Thursday, Republican House members threw in $X.2 million to save their majority and keep Boehner as Speaker.

We challenged you to raise $X by the end of the weekend to send a message to Republicans. We're so close!

6 HOUR WARNING: Donate $X or more by midnight to help us win a Democratic House for President Obama

Together, we can send these Republicans packing for good.

Let's do it!

Brandon

Brandon English DCCC Digital Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!