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Reverse-Engineering the 2012 Campaign

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9

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Last night, Mitt sounded like he memorized foreign policy Cliff's notes, poorly.

Last night, Mitt sounded like he memorized foreign policy Cliff's notes, poorly.

But a new NBC/WSJ poll still has this race tied, 47-47. And today, Romney's SuperPAC is trying to break the deadlock with their largest ad campaign in history.

We could be 14 days away from returning to the George W. Bush era of foreign policy. If you don't want that to happen, we need to immediately put $X into White House and Senate battlegrounds like Ohio and Virginia.

Please contribute $X. We must raise $X by midnight to increase spending in must-win states. 10 hours left.

If Mitt wins, he would destroy our standing in the world.

Don't let that happen. Contribute $X immediately [url]

Thank you, John Kerry

  Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

9

recipients

Last night, President Obama opened a can of whup-ass. Now, it's your turn.

Today, polls are tied, 47-47. Romney's Super PAC is on the air with their biggest ad buy in history. And unless Democrats raise $X by midnight tonight, we won't be able to fight back.

Can you make an urgent $X contribution? We'll immediately use it to fight right-wing attempts to drag our country back to George W. Bush's economic policies, Dick Cheney's Foreign Policy, Rick Santorum's social policy; and prevent a Republican Senate takeover. Only 6 hours left.

President Obama won last night, but Mitt could still win in 14 days. And if they raise more money in the next 24 hours, their momentum could be unstoppable.

Give President Obama the momentum. Make his debate smack down count [url]

Thank you, Paul Begala

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

7

recipients

Last night, President Obama showed us what a real Commander-in-chief looks like. The race is tied. Contribute.

Last night, President Obama showed us what a real Commander-in-chief looks like.

But with 14 days left, polls show he's deadlocked, 47-47.

Here's how we win: Raise $X million in the next 24 hours. Rush it to battlegrounds like Ohio and Virginia tomorrow. And ride an unstoppable wave of momentum that carries us to victory on Election Day.

Contribute $X immediately, and we'll send it to White House and Senate battlegrounds so that we can win in the next 24 hours.

In 24 hours, we'll know who raised more after the debate. That will tell us who has the momentum with 14 days left. Make sure it's President Obama with an urgent $X contribution [url]

Let's win. Patty

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form .

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



--

3

recipients



Can you imagine President Obama losing by one electoral vote?

With 14 days to go, The New York Times projects that we could lose by one single vote. And Romney's Super PAC is attempting to tip the balance with their largest ad campaign in history.

We must fight their SuperPAC spending immediately for President Obama to win and to prevent a Senate takeover.

Please contribute $X. We must raise and rush $X to Presidential and Senate battlegrounds by midnight. 10 hours left.

We're 14 days and one electoral vote away from returning to the George W. Bush era of foreign policy. And if Mitt wins, he would destroy our standing in the world.

Don't let that happen. Contribute $X immediately [url]

Thank Kerry

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Subject: NYTimes projections

From: info@dscc.org

Sent: Oct. 23, 2012, 5:41 a.m.




Last night, Mitt sounded like he memorized foreign policy Cliff's notes, poorly.

Last night, Mitt sounded like he memorized foreign policy Cliff's notes, poorly.

But a new NBC/WSJ poll still has this race tied, 47-47. And today, Romney's SuperPAC is trying to break the deadlock with their largest ad campaign in history.

We could be 14 days away from returning to the George W. Bush era of foreign policy. If you don't want that to happen, we need to immediately put $X into White House and Senate battlegrounds like Ohio and Virginia.

Please contribute $X. We must raise $X by midnight to increase spending in must-win states. 10 hours left.

If Mitt wins, he would destroy our standing in the world.

Don't let that happen. Contribute $X immediately [url]

Thank you, John Kerry

  Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

 

Compare variations

Subject: NYTimes projections

From: info@dscc.org

Sent: Oct. 23, 2012, 5:41 a.m.




Last night, Mitt sounded like he memorized foreign policy Cliff's notes, poorly.

Last night, Mitt sounded like he memorized foreign policy Cliff's notes, poorly.

But a new NBC/WSJ poll still has this race tied, 47-47. And today, Romney's SuperPAC is trying to break the deadlock with their largest ad campaign in history.

We could be 14 days away from returning to the George W. Bush era of foreign policy. If you don't want that to happen, we need to immediately put $X into White House and Senate battlegrounds like Ohio and Virginia.

Please contribute $X. We must raise $X by midnight to increase spending in must-win states. 10 hours left.

If Mitt wins, he would destroy our standing in the world.

Don't let that happen. Contribute $X immediately [url]

Thank you, John Kerry

  Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



Last night, Mitt sounded like he memorized foreign policy Cliff's notes, poorly.

Last night, Mitt sounded like he memorized foreign policy Cliff's notes, poorly.

But a new NBC/WSJ poll still has this race tied, 47-47. And today, Romney's SuperPAC is trying to break the deadlock with their largest ad campaign in history.

We could be 14 days away from returning to the George W. Bush era of foreign policy. If you don't want that to happen, we need to immediately put $X into White House and Senate battlegrounds like Ohio and Virginia.

Please contribute $X. We must raise $X by midnight to increase spending in must-win states. 10 hours left.

If Mitt wins, he would destroy our standing in the world.

Don't let that happen. Contribute $X immediately [url]

Thank you, John Kerry

  Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Last night, President Obama opened a can of whup-ass. Now, it's your turn.

Today, polls are tied, 47-47. Romney's Super PAC is on the air with their biggest ad buy in history. And unless Democrats raise $X by midnight tonight, we won't be able to fight back.

Can you make an urgent $X contribution? We'll immediately use it to fight right-wing attempts to drag our country back to George W. Bush's economic policies, Dick Cheney's Foreign Policy, Rick Santorum's social policy; and prevent a Republican Senate takeover. Only 6 hours left.

President Obama won last night, but Mitt could still win in 14 days. And if they raise more money in the next 24 hours, their momentum could be unstoppable.

Give President Obama the momentum. Make his debate smack down count [url]

Thank you, Paul Begala

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Last night, President Obama showed us what a real Commander-in-chief looks like. The race is tied. Contribute.

Last night, President Obama showed us what a real Commander-in-chief looks like.

But with 14 days left, polls show he's deadlocked, 47-47.

Here's how we win: Raise $X million in the next 24 hours. Rush it to battlegrounds like Ohio and Virginia tomorrow. And ride an unstoppable wave of momentum that carries us to victory on Election Day.

Contribute $X immediately, and we'll send it to White House and Senate battlegrounds so that we can win in the next 24 hours.

In 24 hours, we'll know who raised more after the debate. That will tell us who has the momentum with 14 days left. Make sure it's President Obama with an urgent $X contribution [url]

Let's win. Patty

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form .

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



--



Can you imagine President Obama losing by one electoral vote?

With 14 days to go, The New York Times projects that we could lose by one single vote. And Romney's Super PAC is attempting to tip the balance with their largest ad campaign in history.

We must fight their SuperPAC spending immediately for President Obama to win and to prevent a Senate takeover.

Please contribute $X. We must raise and rush $X to Presidential and Senate battlegrounds by midnight. 10 hours left.

We're 14 days and one electoral vote away from returning to the George W. Bush era of foreign policy. And if Mitt wins, he would destroy our standing in the world.

Don't let that happen. Contribute $X immediately [url]

Thank Kerry

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.