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Reverse-Engineering the 2012 Campaign

I can't say it enough:

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2 email variations

10

recipients

I wanted to share this special news with you:

In the last 48 hours, over 64,000 individuals donated to our campaign to win a Democratic majority for President Obama. And since the debate alone, we raised over $X.1 million in grassroots support online.

But, most special of all, late Tuesday night we reached ONE MILLION supporters to this campaign!

Simply put, we are grateful for everything you do, and we're astounded by how you continue to raise the bar.

We have 19 days left to win this election. President Obama is out there on the campaign trail and the debate stage fighting for everything we believe in. Let's give him an extra energy boost down the stretch.

Click here to congratulate President Obama on winning the debate and let him know you're standing with him.

This campaign is built by one million strong for a Democratic majority.

I can't say it enough, thank you.

Nancy

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

2

recipients

wanted to share this special news with you:
 
 In the last 48 hours, over 64,000 individuals donated to our campaign to win a Democratic majority for President Obama. And since the debate alone, we raised over $X.1 million in grassroots support online.
 
 But, most special of all, late Tuesday night we reached ONE MILLION supporters to this campaign!
 
 Simply put, we are grateful for everything you do, and we're astounded by how you continue to raise the bar.
 
 We have 19 days left to win this election. President Obama is out there on the campaign trail and the debate stage fighting for everything we believe in. Let's give him an extra energy boost down the stretch.
 
 Click here to congratulate President Obama on winning the debate and let him know you're standing with him.

Subject: Very special news to share:

From: dccc@dccc.org

Sent: Oct. 18, 2012, 9:10 a.m.


I wanted to share this special news with you:

In the last 48 hours, over 64,000 individuals donated to our campaign to win a Democratic majority for President Obama. And since the debate alone, we raised over $X.1 million in grassroots support online.

But, most special of all, late Tuesday night we reached ONE MILLION supporters to this campaign!

Simply put, we are grateful for everything you do, and we're astounded by how you continue to raise the bar.

We have 19 days left to win this election. President Obama is out there on the campaign trail and the debate stage fighting for everything we believe in. Let's give him an extra energy boost down the stretch.

Click here to congratulate President Obama on winning the debate and let him know you're standing with him.

This campaign is built by one million strong for a Democratic majority.

I can't say it enough, thank you.

Nancy

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

 

Compare variations

Subject: Very special news to share:

From: dccc@dccc.org

Sent: Oct. 18, 2012, 9:10 a.m.


I wanted to share this special news with you:

In the last 48 hours, over 64,000 individuals donated to our campaign to win a Democratic majority for President Obama. And since the debate alone, we raised over $X.1 million in grassroots support online.

But, most special of all, late Tuesday night we reached ONE MILLION supporters to this campaign!

Simply put, we are grateful for everything you do, and we're astounded by how you continue to raise the bar.

We have 19 days left to win this election. President Obama is out there on the campaign trail and the debate stage fighting for everything we believe in. Let's give him an extra energy boost down the stretch.

Click here to congratulate President Obama on winning the debate and let him know you're standing with him.

This campaign is built by one million strong for a Democratic majority.

I can't say it enough, thank you.

Nancy

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

I wanted to share this special news with you:

In the last 48 hours, over 64,000 individuals donated to our campaign to win a Democratic majority for President Obama. And since the debate alone, we raised over $X.1 million in grassroots support online.

But, most special of all, late Tuesday night we reached ONE MILLION supporters to this campaign!

Simply put, we are grateful for everything you do, and we're astounded by how you continue to raise the bar.

We have 19 days left to win this election. President Obama is out there on the campaign trail and the debate stage fighting for everything we believe in. Let's give him an extra energy boost down the stretch.

Click here to congratulate President Obama on winning the debate and let him know you're standing with him.

This campaign is built by one million strong for a Democratic majority.

I can't say it enough, thank you.

Nancy

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

wanted to share this special news with you:
 
 In the last 48 hours, over 64,000 individuals donated to our campaign to win a Democratic majority for President Obama. And since the debate alone, we raised over $X.1 million in grassroots support online.
 
 But, most special of all, late Tuesday night we reached ONE MILLION supporters to this campaign!
 
 Simply put, we are grateful for everything you do, and we're astounded by how you continue to raise the bar.
 
 We have 19 days left to win this election. President Obama is out there on the campaign trail and the debate stage fighting for everything we believe in. Let's give him an extra energy boost down the stretch.
 
 Click here to congratulate President Obama on winning the debate and let him know you're standing with him.