ProPublica

Journalism in the Public Interest

Cancel

Message Machine

Reverse-Engineering the 2012 Campaign

145,033 people named [name]

Did you get a version of this email, or any other campaign email? Join this project to see how political campaigns are targeting you by forwarding it to emails@messagemachine.propublica.org. If you're already signed up, log in.

 

8 email variations

31

recipients

Obama - Biden --

Hey, check this out -- according to our records, there are 909 people named Kumar who are already registered to vote in this election. As a supporter of this campaign, you're probably one of them.

Today, I have a quick mission for you:

Make sure your friends and family in battleground states are also registered.

in just a couple of clicks.

Every vote counts in this election. So how about it, You're planning your day at the polls -- will you ask your friends to do the same?

Make sure everyone you know is registered to vote now:

[url]

Yohannes

Yohannes Abraham Deputy National Political Director Obama for America

P.S. -- If you're not registered or you're not sure , click here to check your status and get registered -- then share with your friends and family.

----- Your donations help to grow our ground game. Can you pitch in today? Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

9

recipients

Obama - Biden

Hey, check this out according to our records, there are 53,049 people named who are already registered to vote in this election.

Today, I have a quick mission for you:

Make it 53,049 plus one register to vote now.

We'll help you download the registration form for your state and send it just like that.

Then within a couple of weeks, you'll hear back from your local board of elections, and they'll confirm that you're all ready to vote. It's easy and fast.

You'll be in good company joining the tens of millions of people with all sorts of names who have already registered to vote.

Every vote counts in this election. So how about it, Will you make it one more?

Make sure you're registered to vote:

[url]

Yohannes

Yohannes Abraham Deputy National Political Director Obama for America

- Election Day is closer than you think. Donate today. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

6

recipients

Obama - Biden

On November 7th, there are two things you could be feeling:

1. Elated that President Obama won, OR 2. Regretful that you didn't do everything you could to stop Mitt Romney from winning this election.

Here's the most important thing you can do today to make sure you don't spend the next four years wishing you'd done something when you had the chance:

Register to vote.

We'll hook you up with a voter registration form and the address to send it to. Then in no time, you'll hear back from your county board of elections that you're registered and ready to vote.

It will be fast and easy -- so go there now and get it done.

I've been through my share of Election Days. And take my word for it: It never feels good to know that you could have won, if you'd just done a little more.

Register to vote now:

[url]

Marlon

Marlon Marshall Deputy National Field Director Obama for America

----- Election Day is closer than you think. Donate today.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

2

recipients

--

The deadlines to register to vote are coming up fast in states across the nation. Don't miss out.

It's up to all of us to be ready -- so click here and register to vote now.

This website will help you register, then hook you up with a voter registration form and the address to send it to. In no time, you'll hear back from your county board of elections that you're registered and ready to vote.

It will be fast and easy -- so go there now and get it done.

Every vote counts in this election. Don't wait to act.

Register to vote now:

[url]

Marlon

Marlon Marshall Deputy National Field Director Obama for America

----- Election Day is closer than you think. Donate today.

Contributions or gifts to Obama for America are not tax deductible.

2

recipients



If you're on the internet right now, you're probably looking at adorable cats.

But PLEASE, just for a second: Stop procrastinating.

Register to vote, right now:

[url]

Our new site will help you get registered. You can download the registration form for your state, print it off, and mail it in -- just like that.

Then within a couple of weeks, you'll hear back from your local board of elections, and they'll confirm that you're all ready to vote. It's easy -- and fast.

So get it done.

And then you can go back to what you were doing. We promise that cat will wait for you.

Register to vote now:

[url]

Obama for America

--------------------------------------------------------------------- Election Day is closer than you think. Donate today:

[url]

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

2

recipients



Friend --

Mitt Romney and the Republican Party are betting that spending lots of money on negative ads will hide the fact that their policy proposals are unpopular and ineffective.

President Obama firmly believes that when ordinary people come together and get involved, they represent a force more powerful than money. But the power of our voice depends on people like you registering to vote so that you can be heard in this election.

To prove the President right and help win this thing, make sure you're registered to vote today.

If you need to register, we've got a site that makes it fast and easy. It takes only a couple of minutes to download the form and mail it in. In no time, you'll get confirmation from your county board of elections that you're registered and ready to go.

Click now and get it done!

The choice in this election couldn't be more clear. Mitt Romney and the Republican Party want to give more tax cuts to millionaires and billionaires at the expense of working class families. President Obama has worked to make sure that everyone who works hard has a fair shot.

But if you don't do your part and register to vote, we run the risk of going back to the same failed policies that hurt the middle class.

Make sure you're registered to vote now:

[url]

Stephanie

Stephanie Cutter Deputy Campaign Manager Obama for America

----- Election Day is closer than you think. Donate today. Contributions or gifts to Obama for America are not tax deductible.

2

recipients

Obama - Biden

Hey, check this out -- according to our records, there are 145,033 people named who are already registered to vote in this election.

Today, I have a quick mission for you:

Make it 145,033 plus one. Make sure you're registered to vote now -- and then share this link with your friends and family so they can make sure they're registered, too.

Our handy app will help you find out if you're registered. You can download the registration form for your state and send it -- just like that. And once you know your registration status, it will help you nudge your friends and family from key states to get registered, too, in just a couple of clicks.

Then, after you register, within a couple of weeks, you'll hear back from your local board of elections, and they'll confirm that you're all ready to vote. It's easy -- and fast.

You'll be in good company -- joining the tens of millions of people with all sorts of names who have already registered to vote.

Every vote counts in this election. So how about it, Will you make it one more, and ask your friends to do the same?

Make sure you and everyone you know is registered to vote now:

[url]

Yohannes

Yohannes Abraham Deputy National Political Director Obama for America

----- Your donations help to grow our ground game. Can you pitch in today?

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

2

recipients

Friend --

The deadlines to register to vote are coming up fast in states across the nation. It's up to all of us to be ready -- so swing by our handy app and make sure all your friends in key states are registered to vote:

[url] Our app will make it easy for you to ask your friends from key states to register with you. Then in no time, your friends will hear back from their county board of elections that they're registered and ready to vote. It will be fast and easy -- so go there now and get it done. Every vote counts in this election. Don't wait to act. Make sure everyone you know is registered to vote now: [url]

Marlon Marlon Marshall Deputy National Field Director Obama for America

--------------------------------------------------------------------- Your donations help to grow our ground game. Can you pitch in today?

[url]

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Subject: 909 people named [name]

From: Yohannes Abraham, BarackObama.com <info@barackobama.com>

Sent: Sept. 26, 2012, 4:08 p.m.


Obama - Biden --

Hey, check this out -- according to our records, there are 909 people named Kumar who are already registered to vote in this election. As a supporter of this campaign, you're probably one of them.

Today, I have a quick mission for you:

Make sure your friends and family in battleground states are also registered.

in just a couple of clicks.

Every vote counts in this election. So how about it, You're planning your day at the polls -- will you ask your friends to do the same?

Make sure everyone you know is registered to vote now:

[url]

Yohannes

Yohannes Abraham Deputy National Political Director Obama for America

P.S. -- If you're not registered or you're not sure , click here to check your status and get registered -- then share with your friends and family.

----- Your donations help to grow our ground game. Can you pitch in today? Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

 

Compare variations

Subject: 909 people named [name]

From: Yohannes Abraham, BarackObama.com <info@barackobama.com>

Sent: Sept. 26, 2012, 4:08 p.m.


Obama - Biden --

Hey, check this out -- according to our records, there are 909 people named Kumar who are already registered to vote in this election. As a supporter of this campaign, you're probably one of them.

Today, I have a quick mission for you:

Make sure your friends and family in battleground states are also registered.

in just a couple of clicks.

Every vote counts in this election. So how about it, You're planning your day at the polls -- will you ask your friends to do the same?

Make sure everyone you know is registered to vote now:

[url]

Yohannes

Yohannes Abraham Deputy National Political Director Obama for America

P.S. -- If you're not registered or you're not sure , click here to check your status and get registered -- then share with your friends and family.

----- Your donations help to grow our ground game. Can you pitch in today? Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden --

Hey, check this out -- according to our records, there are 909 people named Kumar who are already registered to vote in this election. As a supporter of this campaign, you're probably one of them.

Today, I have a quick mission for you:

Make sure your friends and family in battleground states are also registered.

in just a couple of clicks.

Every vote counts in this election. So how about it, You're planning your day at the polls -- will you ask your friends to do the same?

Make sure everyone you know is registered to vote now:

[url]

Yohannes

Yohannes Abraham Deputy National Political Director Obama for America

P.S. -- If you're not registered or you're not sure , click here to check your status and get registered -- then share with your friends and family.

----- Your donations help to grow our ground game. Can you pitch in today? Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden

Hey, check this out according to our records, there are 53,049 people named who are already registered to vote in this election.

Today, I have a quick mission for you:

Make it 53,049 plus one register to vote now.

We'll help you download the registration form for your state and send it just like that.

Then within a couple of weeks, you'll hear back from your local board of elections, and they'll confirm that you're all ready to vote. It's easy and fast.

You'll be in good company joining the tens of millions of people with all sorts of names who have already registered to vote.

Every vote counts in this election. So how about it, Will you make it one more?

Make sure you're registered to vote:

[url]

Yohannes

Yohannes Abraham Deputy National Political Director Obama for America

- Election Day is closer than you think. Donate today. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden

On November 7th, there are two things you could be feeling:

1. Elated that President Obama won, OR 2. Regretful that you didn't do everything you could to stop Mitt Romney from winning this election.

Here's the most important thing you can do today to make sure you don't spend the next four years wishing you'd done something when you had the chance:

Register to vote.

We'll hook you up with a voter registration form and the address to send it to. Then in no time, you'll hear back from your county board of elections that you're registered and ready to vote.

It will be fast and easy -- so go there now and get it done.

I've been through my share of Election Days. And take my word for it: It never feels good to know that you could have won, if you'd just done a little more.

Register to vote now:

[url]

Marlon

Marlon Marshall Deputy National Field Director Obama for America

----- Election Day is closer than you think. Donate today.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

--

The deadlines to register to vote are coming up fast in states across the nation. Don't miss out.

It's up to all of us to be ready -- so click here and register to vote now.

This website will help you register, then hook you up with a voter registration form and the address to send it to. In no time, you'll hear back from your county board of elections that you're registered and ready to vote.

It will be fast and easy -- so go there now and get it done.

Every vote counts in this election. Don't wait to act.

Register to vote now:

[url]

Marlon

Marlon Marshall Deputy National Field Director Obama for America

----- Election Day is closer than you think. Donate today.

Contributions or gifts to Obama for America are not tax deductible.



If you're on the internet right now, you're probably looking at adorable cats.

But PLEASE, just for a second: Stop procrastinating.

Register to vote, right now:

[url]

Our new site will help you get registered. You can download the registration form for your state, print it off, and mail it in -- just like that.

Then within a couple of weeks, you'll hear back from your local board of elections, and they'll confirm that you're all ready to vote. It's easy -- and fast.

So get it done.

And then you can go back to what you were doing. We promise that cat will wait for you.

Register to vote now:

[url]

Obama for America

--------------------------------------------------------------------- Election Day is closer than you think. Donate today:

[url]

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



Friend --

Mitt Romney and the Republican Party are betting that spending lots of money on negative ads will hide the fact that their policy proposals are unpopular and ineffective.

President Obama firmly believes that when ordinary people come together and get involved, they represent a force more powerful than money. But the power of our voice depends on people like you registering to vote so that you can be heard in this election.

To prove the President right and help win this thing, make sure you're registered to vote today.

If you need to register, we've got a site that makes it fast and easy. It takes only a couple of minutes to download the form and mail it in. In no time, you'll get confirmation from your county board of elections that you're registered and ready to go.

Click now and get it done!

The choice in this election couldn't be more clear. Mitt Romney and the Republican Party want to give more tax cuts to millionaires and billionaires at the expense of working class families. President Obama has worked to make sure that everyone who works hard has a fair shot.

But if you don't do your part and register to vote, we run the risk of going back to the same failed policies that hurt the middle class.

Make sure you're registered to vote now:

[url]

Stephanie

Stephanie Cutter Deputy Campaign Manager Obama for America

----- Election Day is closer than you think. Donate today. Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden

Hey, check this out -- according to our records, there are 145,033 people named who are already registered to vote in this election.

Today, I have a quick mission for you:

Make it 145,033 plus one. Make sure you're registered to vote now -- and then share this link with your friends and family so they can make sure they're registered, too.

Our handy app will help you find out if you're registered. You can download the registration form for your state and send it -- just like that. And once you know your registration status, it will help you nudge your friends and family from key states to get registered, too, in just a couple of clicks.

Then, after you register, within a couple of weeks, you'll hear back from your local board of elections, and they'll confirm that you're all ready to vote. It's easy -- and fast.

You'll be in good company -- joining the tens of millions of people with all sorts of names who have already registered to vote.

Every vote counts in this election. So how about it, Will you make it one more, and ask your friends to do the same?

Make sure you and everyone you know is registered to vote now:

[url]

Yohannes

Yohannes Abraham Deputy National Political Director Obama for America

----- Your donations help to grow our ground game. Can you pitch in today?

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Friend --

The deadlines to register to vote are coming up fast in states across the nation. It's up to all of us to be ready -- so swing by our handy app and make sure all your friends in key states are registered to vote:

[url] Our app will make it easy for you to ask your friends from key states to register with you. Then in no time, your friends will hear back from their county board of elections that they're registered and ready to vote. It will be fast and easy -- so go there now and get it done. Every vote counts in this election. Don't wait to act. Make sure everyone you know is registered to vote now: [url]

Marlon Marlon Marshall Deputy National Field Director Obama for America

--------------------------------------------------------------------- Your donations help to grow our ground game. Can you pitch in today?

[url]

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.