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Reverse-Engineering the 2012 Campaign

We can change it

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We need to change course.

The Obama economy has left millions of Americans out of work, poverty at levels unseen in decades, and incomes in decline.

The American people demand and deserve better. And these tough times demand the strongest team we have for the tough job of turning things around.

I know from experience that Governor Romney is a tough competitor, and I also believe Paul Ryan has proven he is fully prepared to address our nation's economic challenges.

That's why I'm proud to support the Romney-Ryan ticket, and I hope you'll join me.

Let's stand together with them, and get our great country back on track.

Donate $X today to support Mitt Romney, Paul Ryan, and the Republican team.

We can and we will change course.

Thank you,

John McCain United States Senator

Subject: We can change it

From: info@mittromney.com

Sent: Aug. 29, 2012, 9:16 p.m.


To view this email as a web page, go here.

We need to change course.

The Obama economy has left millions of Americans out of work, poverty at levels unseen in decades, and incomes in decline.

The American people demand and deserve better. And these tough times demand the strongest team we have for the tough job of turning things around.

I know from experience that Governor Romney is a tough competitor, and I also believe Paul Ryan has proven he is fully prepared to address our nation's economic challenges.

That's why I'm proud to support the Romney-Ryan ticket, and I hope you'll join me.

Let's stand together with them, and get our great country back on track.

Donate $X today to support Mitt Romney, Paul Ryan, and the Republican team.

We can and we will change course.

Thank you,

John McCain United States Senator