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Reverse-Engineering the 2012 Campaign

we didn't expect this!!!

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WOW! Boehner sure didn't bargain for this:

Just one week after Republican House members kicked in $X.2 million to save Boehner's teetering majority, we're on the verge of surpassing them.

As of this morning, we're less than $X away from overtaking their big cash dump -- all in grassroots donations!

Let's beat them before MIDNIGHT: Donate $X or more to give President Obama a Democratic House

We can do this!

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

10

recipients

--

One week ago, it came out that Boehner and Cantor extracted $X.2 million from Republican members to try to save their House majority. We challenged you to help us close the gap -- and wow, what a response!

We're just $X away from overtaking them! Help us get there by midnight tonight:

Donate $X or more by MIDNIGHT to help us win a Democratic House for President Obama

I know we can do this, but we need your help.

Let's go!

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

8

recipients

--

Don't let them off the hook!

If Boehner can hold on to his Tea Party majority -- even by one seat -- they will use every trick in the book to try to torpedo President Obama's agenda.

So say it with me, "Leave No Republican Behind!" My friends at the DCCC are going after the 25 Republican seats that Democrats need to win the but first, they've got to raise this final $X.3 million before the FEC deadline.

Will you donate $X or whatever you can to win a Democratic House for President Obama?

The latest polls show Democrats lead the race for Congress by a few points, but it's going to be close. Too close to give up an inch to the Republicans.

Don't look back on Election Night and wish you did more when it would've mattered. Get your donation in now -- when it matters most: [url]

Let's do this!

Paul

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

Subject: we didn't expect this!!!

From: dccc@dccc.org

Sent: Sept. 27, 2012, 3:30 p.m.






WOW! Boehner sure didn't bargain for this:

Just one week after Republican House members kicked in $X.2 million to save Boehner's teetering majority, we're on the verge of surpassing them.

As of this morning, we're less than $X away from overtaking their big cash dump -- all in grassroots donations!

Let's beat them before MIDNIGHT: Donate $X or more to give President Obama a Democratic House

We can do this!

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

 

Compare variations

Subject: we didn't expect this!!!

From: dccc@dccc.org

Sent: Sept. 27, 2012, 3:30 p.m.






WOW! Boehner sure didn't bargain for this:

Just one week after Republican House members kicked in $X.2 million to save Boehner's teetering majority, we're on the verge of surpassing them.

As of this morning, we're less than $X away from overtaking their big cash dump -- all in grassroots donations!

Let's beat them before MIDNIGHT: Donate $X or more to give President Obama a Democratic House

We can do this!

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!





WOW! Boehner sure didn't bargain for this:

Just one week after Republican House members kicked in $X.2 million to save Boehner's teetering majority, we're on the verge of surpassing them.

As of this morning, we're less than $X away from overtaking their big cash dump -- all in grassroots donations!

Let's beat them before MIDNIGHT: Donate $X or more to give President Obama a Democratic House

We can do this!

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

--

One week ago, it came out that Boehner and Cantor extracted $X.2 million from Republican members to try to save their House majority. We challenged you to help us close the gap -- and wow, what a response!

We're just $X away from overtaking them! Help us get there by midnight tonight:

Donate $X or more by MIDNIGHT to help us win a Democratic House for President Obama

I know we can do this, but we need your help.

Let's go!

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

--

Don't let them off the hook!

If Boehner can hold on to his Tea Party majority -- even by one seat -- they will use every trick in the book to try to torpedo President Obama's agenda.

So say it with me, "Leave No Republican Behind!" My friends at the DCCC are going after the 25 Republican seats that Democrats need to win the but first, they've got to raise this final $X.3 million before the FEC deadline.

Will you donate $X or whatever you can to win a Democratic House for President Obama?

The latest polls show Democrats lead the race for Congress by a few points, but it's going to be close. Too close to give up an inch to the Republicans.

Don't look back on Election Night and wish you did more when it would've mattered. Get your donation in now -- when it matters most: [url]

Let's do this!

Paul

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!