ProPublica

Journalism in the Public Interest

Cancel

Message Machine

Reverse-Engineering the 2012 Campaign

We got beat

Did you get a version of this email, or any other campaign email? Join this project to see how political campaigns are targeting you by forwarding it to emails@messagemachine.propublica.org. If you're already signed up, log in.

 

3 email variations

135

recipients





For the first time in this campaign, we got beat in fundraising.

The Romney campaign and the Republican Party raised more than $76 million

last month, compared to our $60 million.

We knew this moment would come when Romney secured the nomination.

What happens next is up to you.

Help close the gap right now make a donation of $25 or

more.



I want to be clear: We'll always have more people pitching in.

We know that only 15 percent of Romney's May totals came from people giving

less than $250, compared to 98 percent in that category for us.

We don't have the special-interest and high-dollar donor advantage that

Romney has. Barack Obama has you, and we are bound and determined to fight

back on behalf of a country where everyone gets a fair shot and a fair

shake.

From the beginning we've built this campaign together, from the bottom up.

More people giving a little bit is the only way to compete with a few

people giving a lot.

So let's fight like hell and win this thing:

[url]



More coming soon,

Messina

Jim Messina

Campaign Manager

Obama for America

P.S. Together, our team raised more than $60 million in May even more

impressive when you hear that the average donation was about $55. Check

out the rest of our

numbers.



Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address|

Unsubscribe

8

recipients



We learned this morning that the Romney campaign and the Republican Party have outraised us for the first time in this campaign.

Let's be clear here -- we could have 10 times as many people giving to us. You can see our results at the bottom of this message.

But they've got a lot fewer people, each giving in many cases 10 times as much, and those big donors are lining up now that Romney is the presumptive nominee.

That means it's up to each of us who has given to Obama to dig a little deeper to make up the difference. Now's the time to do it, before we fall further behind.

Mitt Romney has a lot banking on the storyline that his campaign isn't raising that much money compared to ours. But it's clearly false.

When Obama supporters repeat that point, it gives me chills.

The truth is that Obama haters and, to a lesser extent, Romney allies have declared that they will spend more than a billion dollars to make Obama a one-term president. In key states, outside groups have already poured $75 million into ads attacking the President. We just saw in Wisconsin what unlimited money from corporate interests and right-wing ideologues can do for a candidate who's ready to do exactly what they want.

And that's on top of what the Romney campaign and the Republican Party raise -- we learned this morning that it was $76 million in May alone -- and whatever he might contribute from his personal fortune.

From the beginning we've built this campaign together, from the bottom up. We are bound and determined to fight back, on behalf of a country where everyone gets a fair shot and a fair shake.

We don't have the special-interest and high-dollar donor advantage that Romney has. Barack Obama has you.

What are you going to do?

[url]

Messina

Jim Messina

Campaign Manager

Obama for America

May FEC numbers:

--Total raised across committees: More than $60 million

--Total donors: More than 572,000

--Average donation: $54.94

--Donations less than $250: 98%

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address | Unsubscribe

2

recipients



Description: Image removed by sender. Obama - Biden

For the first time in this campaign, we got beat in fundraising.

The Romney campaign and the Republican Party raised more than $76 million

last month, compared to our $60 million.

We knew this moment would come when Romney secured the nomination.

What happens next is up to you.

Help close the gap right now -- make a donation of $3 or more.

I want to be clear: We'll always have more people pitching in.

We know that only 15 percent of Romney's May totals came from people giving

less than $250, compared to 98 percent in that category for us.

We don't have the special-interest and high-dollar donor advantage that

Romney has. Barack Obama has you, and we are bound and determined to fight

back on behalf of a country where everyone gets a fair shot and a fair

shake.

From the beginning we've built this campaign together, from the bottom up.

More people giving a little bit is the only way to compete with a few people

giving a lot.

So let's fight like hell and win this thing:

[url]

More coming soon,

Messina

Jim Messina

Campaign Manager

Obama for America

P.S. -- Together, our team raised more than $60 million in May -- even more

impressive when you hear that the average donation was about $55. Check out

the rest of our numbers.

Description: Image removed by sender. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address

|

Unsubscribe

Description: Image removed by sender.

Subject: We got beat

From: Jim Messina, BarackObama.com <info@barackobama.com>

Sent: June 7, 2012, 10:03 a.m.






For the first time in this campaign, we got beat in fundraising.

The Romney campaign and the Republican Party raised more than $76 million

last month, compared to our $60 million.

We knew this moment would come when Romney secured the nomination.

What happens next is up to you.

Help close the gap right now make a donation of $25 or

more.



I want to be clear: We'll always have more people pitching in.

We know that only 15 percent of Romney's May totals came from people giving

less than $250, compared to 98 percent in that category for us.

We don't have the special-interest and high-dollar donor advantage that

Romney has. Barack Obama has you, and we are bound and determined to fight

back on behalf of a country where everyone gets a fair shot and a fair

shake.

From the beginning we've built this campaign together, from the bottom up.

More people giving a little bit is the only way to compete with a few

people giving a lot.

So let's fight like hell and win this thing:

[url]



More coming soon,

Messina

Jim Messina

Campaign Manager

Obama for America

P.S. Together, our team raised more than $60 million in May even more

impressive when you hear that the average donation was about $55. Check

out the rest of our

numbers.



Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address|

Unsubscribe

 

Compare variations

Subject: We got beat

From: Jim Messina, BarackObama.com <info@barackobama.com>

Sent: June 7, 2012, 10:03 a.m.






For the first time in this campaign, we got beat in fundraising.

The Romney campaign and the Republican Party raised more than $76 million

last month, compared to our $60 million.

We knew this moment would come when Romney secured the nomination.

What happens next is up to you.

Help close the gap right now make a donation of $25 or

more.



I want to be clear: We'll always have more people pitching in.

We know that only 15 percent of Romney's May totals came from people giving

less than $250, compared to 98 percent in that category for us.

We don't have the special-interest and high-dollar donor advantage that

Romney has. Barack Obama has you, and we are bound and determined to fight

back on behalf of a country where everyone gets a fair shot and a fair

shake.

From the beginning we've built this campaign together, from the bottom up.

More people giving a little bit is the only way to compete with a few

people giving a lot.

So let's fight like hell and win this thing:

[url]



More coming soon,

Messina

Jim Messina

Campaign Manager

Obama for America

P.S. Together, our team raised more than $60 million in May even more

impressive when you hear that the average donation was about $55. Check

out the rest of our

numbers.



Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address|

Unsubscribe





For the first time in this campaign, we got beat in fundraising.

The Romney campaign and the Republican Party raised more than $76 million

last month, compared to our $60 million.

We knew this moment would come when Romney secured the nomination.

What happens next is up to you.

Help close the gap right now make a donation of $25 or

more.



I want to be clear: We'll always have more people pitching in.

We know that only 15 percent of Romney's May totals came from people giving

less than $250, compared to 98 percent in that category for us.

We don't have the special-interest and high-dollar donor advantage that

Romney has. Barack Obama has you, and we are bound and determined to fight

back on behalf of a country where everyone gets a fair shot and a fair

shake.

From the beginning we've built this campaign together, from the bottom up.

More people giving a little bit is the only way to compete with a few

people giving a lot.

So let's fight like hell and win this thing:

[url]



More coming soon,

Messina

Jim Messina

Campaign Manager

Obama for America

P.S. Together, our team raised more than $60 million in May even more

impressive when you hear that the average donation was about $55. Check

out the rest of our

numbers.



Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address|

Unsubscribe



We learned this morning that the Romney campaign and the Republican Party have outraised us for the first time in this campaign.

Let's be clear here -- we could have 10 times as many people giving to us. You can see our results at the bottom of this message.

But they've got a lot fewer people, each giving in many cases 10 times as much, and those big donors are lining up now that Romney is the presumptive nominee.

That means it's up to each of us who has given to Obama to dig a little deeper to make up the difference. Now's the time to do it, before we fall further behind.

Mitt Romney has a lot banking on the storyline that his campaign isn't raising that much money compared to ours. But it's clearly false.

When Obama supporters repeat that point, it gives me chills.

The truth is that Obama haters and, to a lesser extent, Romney allies have declared that they will spend more than a billion dollars to make Obama a one-term president. In key states, outside groups have already poured $75 million into ads attacking the President. We just saw in Wisconsin what unlimited money from corporate interests and right-wing ideologues can do for a candidate who's ready to do exactly what they want.

And that's on top of what the Romney campaign and the Republican Party raise -- we learned this morning that it was $76 million in May alone -- and whatever he might contribute from his personal fortune.

From the beginning we've built this campaign together, from the bottom up. We are bound and determined to fight back, on behalf of a country where everyone gets a fair shot and a fair shake.

We don't have the special-interest and high-dollar donor advantage that Romney has. Barack Obama has you.

What are you going to do?

[url]

Messina

Jim Messina

Campaign Manager

Obama for America

May FEC numbers:

--Total raised across committees: More than $60 million

--Total donors: More than 572,000

--Average donation: $54.94

--Donations less than $250: 98%

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address | Unsubscribe



Description: Image removed by sender. Obama - Biden

For the first time in this campaign, we got beat in fundraising.

The Romney campaign and the Republican Party raised more than $76 million

last month, compared to our $60 million.

We knew this moment would come when Romney secured the nomination.

What happens next is up to you.

Help close the gap right now -- make a donation of $3 or more.

I want to be clear: We'll always have more people pitching in.

We know that only 15 percent of Romney's May totals came from people giving

less than $250, compared to 98 percent in that category for us.

We don't have the special-interest and high-dollar donor advantage that

Romney has. Barack Obama has you, and we are bound and determined to fight

back on behalf of a country where everyone gets a fair shot and a fair

shake.

From the beginning we've built this campaign together, from the bottom up.

More people giving a little bit is the only way to compete with a few people

giving a lot.

So let's fight like hell and win this thing:

[url]

More coming soon,

Messina

Jim Messina

Campaign Manager

Obama for America

P.S. -- Together, our team raised more than $60 million in May -- even more

impressive when you hear that the average donation was about $55. Check out

the rest of our numbers.

Description: Image removed by sender. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address

|

Unsubscribe

Description: Image removed by sender.