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Reverse-Engineering the 2012 Campaign

We'll sweeten the deal

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2 email variations

35

recipients

The Democratic Party

-----------------------

Friend --

This is a monumentally important year, to say the least.

We need to re-elect President Obama, hold on to the Senate,

and take back the House.

If we're not successful, Republicans are threatening to cut

women's access to preventive care, repeal Obamacare, and

craft economic policies that will throw the middle class under

the bus.

That's why, with just about four months left until Election Day,

we all need to get involved in the fight as best we can.

With a donation of $X or more today, you can join that fight and

become a contributing member of the Democratic Party in 2012:

[url]

Having you join our 2012 effort is important to us. So we want to

sweeten the deal.

By donating today, not only will you become a contributing member

this year, but you'll also be automatically entered to be one of four

Democrats we'll fly to Washington D.C. to meet our Chair, Debbie

Wasserman Schultz, for lunch -- airfare and hotel are on us.

We're expanding state operations across the country and making

decisions that will affect the outcome of races at every level.

Your donation will give us the ability to send more resources to

battleground states -- that means more staff and supplies where

it's most critical.

And that's why we need you to join the ranks of thousands of other

Democrats across the country to stop Republicans from being able

to push their right wing agenda in the fall.

Donate $X or whatever you can today to become a contributing member

of the Democratic National Committee in 2012 and to be automatically

entered for a chance to win a trip to D.C. for lunch with our Chair,

Rep. Wasserman Schultz:

[url]

Thanks,

Patrick

Patrick Gaspard

Executive Director

Democratic National Committee

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 30, 2012. You may enter by contributing to the Obama Victory Fund 2012 here - [url] - or click here -

[url] - to enter without contributing. Four winners will receive the following prize package: a round-trip ticket for winner from within the fifty U.S. States, DC, or Puerto Rico to Washington, DC; hotel accommodations; and lunch with Rep. Debbie Wasserman Schultz on a date to be determined by the Sponsor approximate retail value of all prizes $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules - [url] - and additional restrictions on eligibility. Sponsor: Democratic National Committee, 430 South Capitol Street SE, Washington DC 20003.

Paid for and authorized by the Democratic National Committee, www.democrats.org. This communication is not authorized by any candidate or candidate's committee.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

Contributions or gifts to the Democratic National Committee are not deductible as charitable contributions for federal income tax purposes.

To unsubscribe from this mailing list, click the link below:

[url]

2

recipients



image: Democrats --

Don't you just love Rep. Debbie Wasserman Schultz?

Well, now is your chance to meet her.

With a donation of $X or whatever you can today, you will become an

important part of our election year efforts -- and you'll be automatically

entered for a chance to travel to Washington, D.C. to have lunch with

Debbie. Airfare and hotel are on us.

So what are you waiting for? Donate now and be automatically entered for a

chance to win.

I don't have to tell you that a lot is at stake in November, and that we

have a tough road ahead of us. We need to re-elect President Obama, hold

onto the Senate, take back the House, and elect Democrats across the

country.

We're expanding state operations and making decisions that could affect the

outcome of races at every level. Your donation will give us the ability to

send more staff to battleground states and pay for more supplies for

canvassers.

What's more, Debbie couldn't be more excited about the opportunity to sit

down with supporters like you and hear what you're thinking. This party

belongs to you, and your input guides our decision-making.

You're someone who has already stepped up to the plate and given to the

Democratic National Committee, so I know you're committed to helping

Democrats win this year. And I want to sincerely thank you for your support

thus far.

But our fight is far from over.

Donate $X or whatever you can today to be automatically entered for a

chance to win a trip to D.C. for lunch with our Chair, Rep. Wasserman

Schultz:

[url]

Thanks,

Patrick

Patrick Gaspard

Executive Director

Democratic National Committee

No purchase, payment, or contribution necessary to enter or win.

Contributing will not improve chances of winning. Void where prohibited.

Entries must be received by June 30, 2012. You may enter by contributing to

the Obama Victory Fund 2012

hereor

click

hereto

enter without contributing. Four winners will receive the following

prize package: a round-trip ticket for winner from within the fifty U.S.

States, DC, or Puerto Rico to Washington, DC; hotel accommodations; and

lunch with Rep. Debbie Wasserman Schultz on a date to be determined by the

Sponsor approximate retail value of all prizes $X.00 . Odds of winning

depend on number of entries received. Promotion open only to U.S. citizens,

or lawful permanent U.S. residents who are legal residents of 50 United

States, District of Columbia and Puerto Rico and 18 or older or age of

majority under applicable law . Promotion subject to Official

Rulesand

additional restrictions on eligibility. Sponsor: Democratic National

Committee, 430 South Capitol Street SE, Washington DC 20003.

Paid for and authorized by the Democratic National Committee,

www.democrats.org.

This communication is not authorized by any candidate or candidate's

committee.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

Contributions or gifts to the Democratic National Committee are not

deductible as charitable contributions for federal income tax purposes.

Click here to unsubscribe from this mailing

list.

Subject: We'll sweeten the deal

From: democraticparty@democrats.org

Sent: June 22, 2012, 8:24 a.m.


The Democratic Party

-----------------------

Friend --

This is a monumentally important year, to say the least.

We need to re-elect President Obama, hold on to the Senate,

and take back the House.

If we're not successful, Republicans are threatening to cut

women's access to preventive care, repeal Obamacare, and

craft economic policies that will throw the middle class under

the bus.

That's why, with just about four months left until Election Day,

we all need to get involved in the fight as best we can.

With a donation of $X or more today, you can join that fight and

become a contributing member of the Democratic Party in 2012:

[url]

Having you join our 2012 effort is important to us. So we want to

sweeten the deal.

By donating today, not only will you become a contributing member

this year, but you'll also be automatically entered to be one of four

Democrats we'll fly to Washington D.C. to meet our Chair, Debbie

Wasserman Schultz, for lunch -- airfare and hotel are on us.

We're expanding state operations across the country and making

decisions that will affect the outcome of races at every level.

Your donation will give us the ability to send more resources to

battleground states -- that means more staff and supplies where

it's most critical.

And that's why we need you to join the ranks of thousands of other

Democrats across the country to stop Republicans from being able

to push their right wing agenda in the fall.

Donate $X or whatever you can today to become a contributing member

of the Democratic National Committee in 2012 and to be automatically

entered for a chance to win a trip to D.C. for lunch with our Chair,

Rep. Wasserman Schultz:

[url]

Thanks,

Patrick

Patrick Gaspard

Executive Director

Democratic National Committee

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 30, 2012. You may enter by contributing to the Obama Victory Fund 2012 here - [url] - or click here -

[url] - to enter without contributing. Four winners will receive the following prize package: a round-trip ticket for winner from within the fifty U.S. States, DC, or Puerto Rico to Washington, DC; hotel accommodations; and lunch with Rep. Debbie Wasserman Schultz on a date to be determined by the Sponsor approximate retail value of all prizes $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules - [url] - and additional restrictions on eligibility. Sponsor: Democratic National Committee, 430 South Capitol Street SE, Washington DC 20003.

Paid for and authorized by the Democratic National Committee, www.democrats.org. This communication is not authorized by any candidate or candidate's committee.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

Contributions or gifts to the Democratic National Committee are not deductible as charitable contributions for federal income tax purposes.

To unsubscribe from this mailing list, click the link below:

[url]

 

Compare variations

Subject: We'll sweeten the deal

From: democraticparty@democrats.org

Sent: June 22, 2012, 8:24 a.m.


The Democratic Party

-----------------------

Friend --

This is a monumentally important year, to say the least.

We need to re-elect President Obama, hold on to the Senate,

and take back the House.

If we're not successful, Republicans are threatening to cut

women's access to preventive care, repeal Obamacare, and

craft economic policies that will throw the middle class under

the bus.

That's why, with just about four months left until Election Day,

we all need to get involved in the fight as best we can.

With a donation of $X or more today, you can join that fight and

become a contributing member of the Democratic Party in 2012:

[url]

Having you join our 2012 effort is important to us. So we want to

sweeten the deal.

By donating today, not only will you become a contributing member

this year, but you'll also be automatically entered to be one of four

Democrats we'll fly to Washington D.C. to meet our Chair, Debbie

Wasserman Schultz, for lunch -- airfare and hotel are on us.

We're expanding state operations across the country and making

decisions that will affect the outcome of races at every level.

Your donation will give us the ability to send more resources to

battleground states -- that means more staff and supplies where

it's most critical.

And that's why we need you to join the ranks of thousands of other

Democrats across the country to stop Republicans from being able

to push their right wing agenda in the fall.

Donate $X or whatever you can today to become a contributing member

of the Democratic National Committee in 2012 and to be automatically

entered for a chance to win a trip to D.C. for lunch with our Chair,

Rep. Wasserman Schultz:

[url]

Thanks,

Patrick

Patrick Gaspard

Executive Director

Democratic National Committee

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 30, 2012. You may enter by contributing to the Obama Victory Fund 2012 here - [url] - or click here -

[url] - to enter without contributing. Four winners will receive the following prize package: a round-trip ticket for winner from within the fifty U.S. States, DC, or Puerto Rico to Washington, DC; hotel accommodations; and lunch with Rep. Debbie Wasserman Schultz on a date to be determined by the Sponsor approximate retail value of all prizes $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules - [url] - and additional restrictions on eligibility. Sponsor: Democratic National Committee, 430 South Capitol Street SE, Washington DC 20003.

Paid for and authorized by the Democratic National Committee, www.democrats.org. This communication is not authorized by any candidate or candidate's committee.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

Contributions or gifts to the Democratic National Committee are not deductible as charitable contributions for federal income tax purposes.

To unsubscribe from this mailing list, click the link below:

[url]

The Democratic Party

-----------------------

Friend --

This is a monumentally important year, to say the least.

We need to re-elect President Obama, hold on to the Senate,

and take back the House.

If we're not successful, Republicans are threatening to cut

women's access to preventive care, repeal Obamacare, and

craft economic policies that will throw the middle class under

the bus.

That's why, with just about four months left until Election Day,

we all need to get involved in the fight as best we can.

With a donation of $X or more today, you can join that fight and

become a contributing member of the Democratic Party in 2012:

[url]

Having you join our 2012 effort is important to us. So we want to

sweeten the deal.

By donating today, not only will you become a contributing member

this year, but you'll also be automatically entered to be one of four

Democrats we'll fly to Washington D.C. to meet our Chair, Debbie

Wasserman Schultz, for lunch -- airfare and hotel are on us.

We're expanding state operations across the country and making

decisions that will affect the outcome of races at every level.

Your donation will give us the ability to send more resources to

battleground states -- that means more staff and supplies where

it's most critical.

And that's why we need you to join the ranks of thousands of other

Democrats across the country to stop Republicans from being able

to push their right wing agenda in the fall.

Donate $X or whatever you can today to become a contributing member

of the Democratic National Committee in 2012 and to be automatically

entered for a chance to win a trip to D.C. for lunch with our Chair,

Rep. Wasserman Schultz:

[url]

Thanks,

Patrick

Patrick Gaspard

Executive Director

Democratic National Committee

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 30, 2012. You may enter by contributing to the Obama Victory Fund 2012 here - [url] - or click here -

[url] - to enter without contributing. Four winners will receive the following prize package: a round-trip ticket for winner from within the fifty U.S. States, DC, or Puerto Rico to Washington, DC; hotel accommodations; and lunch with Rep. Debbie Wasserman Schultz on a date to be determined by the Sponsor approximate retail value of all prizes $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules - [url] - and additional restrictions on eligibility. Sponsor: Democratic National Committee, 430 South Capitol Street SE, Washington DC 20003.

Paid for and authorized by the Democratic National Committee, www.democrats.org. This communication is not authorized by any candidate or candidate's committee.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

Contributions or gifts to the Democratic National Committee are not deductible as charitable contributions for federal income tax purposes.

To unsubscribe from this mailing list, click the link below:

[url]



image: Democrats --

Don't you just love Rep. Debbie Wasserman Schultz?

Well, now is your chance to meet her.

With a donation of $X or whatever you can today, you will become an

important part of our election year efforts -- and you'll be automatically

entered for a chance to travel to Washington, D.C. to have lunch with

Debbie. Airfare and hotel are on us.

So what are you waiting for? Donate now and be automatically entered for a

chance to win.

I don't have to tell you that a lot is at stake in November, and that we

have a tough road ahead of us. We need to re-elect President Obama, hold

onto the Senate, take back the House, and elect Democrats across the

country.

We're expanding state operations and making decisions that could affect the

outcome of races at every level. Your donation will give us the ability to

send more staff to battleground states and pay for more supplies for

canvassers.

What's more, Debbie couldn't be more excited about the opportunity to sit

down with supporters like you and hear what you're thinking. This party

belongs to you, and your input guides our decision-making.

You're someone who has already stepped up to the plate and given to the

Democratic National Committee, so I know you're committed to helping

Democrats win this year. And I want to sincerely thank you for your support

thus far.

But our fight is far from over.

Donate $X or whatever you can today to be automatically entered for a

chance to win a trip to D.C. for lunch with our Chair, Rep. Wasserman

Schultz:

[url]

Thanks,

Patrick

Patrick Gaspard

Executive Director

Democratic National Committee

No purchase, payment, or contribution necessary to enter or win.

Contributing will not improve chances of winning. Void where prohibited.

Entries must be received by June 30, 2012. You may enter by contributing to

the Obama Victory Fund 2012

hereor

click

hereto

enter without contributing. Four winners will receive the following

prize package: a round-trip ticket for winner from within the fifty U.S.

States, DC, or Puerto Rico to Washington, DC; hotel accommodations; and

lunch with Rep. Debbie Wasserman Schultz on a date to be determined by the

Sponsor approximate retail value of all prizes $X.00 . Odds of winning

depend on number of entries received. Promotion open only to U.S. citizens,

or lawful permanent U.S. residents who are legal residents of 50 United

States, District of Columbia and Puerto Rico and 18 or older or age of

majority under applicable law . Promotion subject to Official

Rulesand

additional restrictions on eligibility. Sponsor: Democratic National

Committee, 430 South Capitol Street SE, Washington DC 20003.

Paid for and authorized by the Democratic National Committee,

www.democrats.org.

This communication is not authorized by any candidate or candidate's

committee.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

Contributions or gifts to the Democratic National Committee are not

deductible as charitable contributions for federal income tax purposes.

Click here to unsubscribe from this mailing

list.