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Reverse-Engineering the 2012 Campaign

We must fight

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Romney-Ryan is at a crossroads. We have a choice: four more years of the same hardship and decline, or a new path.

The American people want jobs. They want leadership they can believe in. They want our great nation to prosper again.

And they want someone who'll fight for them -- and alongside them.

I will fight for America's comeback. And I'm willing to fight for it, because I believe we are at our best when individuals are allowed to pursue their dreams.

And I believe that on November 6th, Americans will rise to the occasion. America will fix what needs fixing. Help me win this fight. Donate $X now -- so we can win this election.

Thank you,

Mitt Romney

Paid for by Romney for President, Inc. www.MittRomney.com

Subject: We must fight

From: info@mittromney.com

Sent: Oct. 9, 2012, 6:09 a.m.


Romney-Ryan is at a crossroads. We have a choice: four more years of the same hardship and decline, or a new path.

The American people want jobs. They want leadership they can believe in. They want our great nation to prosper again.

And they want someone who'll fight for them -- and alongside them.

I will fight for America's comeback. And I'm willing to fight for it, because I believe we are at our best when individuals are allowed to pursue their dreams.

And I believe that on November 6th, Americans will rise to the occasion. America will fix what needs fixing. Help me win this fight. Donate $X now -- so we can win this election.

Thank you,

Mitt Romney

Paid for by Romney for President, Inc. www.MittRomney.com