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Reverse-Engineering the 2012 Campaign

Join Women for Obama on our new organizing platform

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2 email variations

14

recipients

--

Some of us Women for Obama are organizing for this campaign in a new way -- and you should join us.

We now have a group on Dashboard, the campaign's new organizing platform.

Join the Women for Obama group on Dashboard now. If you're not already on Dashboard, you'll be asked to create an account.

Dashboard is built by organizers, for organizers -- and since it launched a couple of weeks ago it's been growing fast.

It's where you can find out how to step up and grow this organization right away -- by getting plugged in with other supporters, making calls to voters, joining or planning an event near you, discussing the latest election news, and more.

The Women for Obama group in Dashboard will be your place to step up and help drive this campaign, as women across the country get out in their neighborhoods to talk with others about what's at stake this fall and help them get ready to vote.

Through our organizing, we've already reached thousands of women from coast to coast. But it's a tight race, and we've got a lot more to do before we can let up.

Dashboard will help us organize smarter and harder, from now until the very last vote is cast.

So join Women for Obama on Dashboard -- and let's make sure that the women we know are fired up to support President Barack Obama:

[url]

Thanks,

Kate

Kate Chapek

National Women's Vote Director

Obama for America

P.S. -- Learn some more about Dashboard and how we can use it to kick our organizing into the next gear -- join us for an online training this Monday, July 9th, at 8:00 p.m. Eastern Time.

This email was sent to: [email]

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2

recipients



image: Obama - Biden Hey there --

Since you're part of Young Americans for Obama, you should know about this

new cool way to connect with other members across the country.

Dashboard is our online hub for organizing -- and it's where you can

collaborate with other young Americans who are stepping up to support

President Obama. You'll be able to plan events, talk about the issues that

matter to you, and choose between lots of different ways to step up for

this election.

Swing by the Young Americans for Obama group on Dashboard right

now.

If you're not a member of Dashboard yet, you'll need to create an account

to get started.

Quite a few folks have already joined the group, and we're having

discussions every day about the campaign and our personal reasons for

joining. We're also hatching plans for getting our campuses and communities

organized and ready to vote for Barack Obama in the fall.

A huge part of how we won in 2008 is through folks like you owning this

movement online and in your neighborhoods.

Be a part of it this time around -- join Young Americans for Obama on

Dashboard:

[url]

Thanks,

Valeisha

Valeisha Butterfield-Jones

National Youth Vote Director

Obama for America

P.S. -- If you want to learn some more about Dashboard, join us Thursday,

July 12th, at 9:00 p.m. Eastern

Time

, for a special online training about how Dashboard works and how we can

make the most of the tools it provides.

image: Paid for by Obama for America

This email was sent to: [email]

Update address|

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Subject: We're doing this in a new way

From: info@barackobama.com

Sent: July 5, 2012, 11:52 p.m.


--

Some of us Women for Obama are organizing for this campaign in a new way -- and you should join us.

We now have a group on Dashboard, the campaign's new organizing platform.

Join the Women for Obama group on Dashboard now. If you're not already on Dashboard, you'll be asked to create an account.

Dashboard is built by organizers, for organizers -- and since it launched a couple of weeks ago it's been growing fast.

It's where you can find out how to step up and grow this organization right away -- by getting plugged in with other supporters, making calls to voters, joining or planning an event near you, discussing the latest election news, and more.

The Women for Obama group in Dashboard will be your place to step up and help drive this campaign, as women across the country get out in their neighborhoods to talk with others about what's at stake this fall and help them get ready to vote.

Through our organizing, we've already reached thousands of women from coast to coast. But it's a tight race, and we've got a lot more to do before we can let up.

Dashboard will help us organize smarter and harder, from now until the very last vote is cast.

So join Women for Obama on Dashboard -- and let's make sure that the women we know are fired up to support President Barack Obama:

[url]

Thanks,

Kate

Kate Chapek

National Women's Vote Director

Obama for America

P.S. -- Learn some more about Dashboard and how we can use it to kick our organizing into the next gear -- join us for an online training this Monday, July 9th, at 8:00 p.m. Eastern Time.

This email was sent to: [email]

Update address | Unsubscribe

 

Compare variations

Subject: We're doing this in a new way

From: info@barackobama.com

Sent: July 5, 2012, 11:52 p.m.


--

Some of us Women for Obama are organizing for this campaign in a new way -- and you should join us.

We now have a group on Dashboard, the campaign's new organizing platform.

Join the Women for Obama group on Dashboard now. If you're not already on Dashboard, you'll be asked to create an account.

Dashboard is built by organizers, for organizers -- and since it launched a couple of weeks ago it's been growing fast.

It's where you can find out how to step up and grow this organization right away -- by getting plugged in with other supporters, making calls to voters, joining or planning an event near you, discussing the latest election news, and more.

The Women for Obama group in Dashboard will be your place to step up and help drive this campaign, as women across the country get out in their neighborhoods to talk with others about what's at stake this fall and help them get ready to vote.

Through our organizing, we've already reached thousands of women from coast to coast. But it's a tight race, and we've got a lot more to do before we can let up.

Dashboard will help us organize smarter and harder, from now until the very last vote is cast.

So join Women for Obama on Dashboard -- and let's make sure that the women we know are fired up to support President Barack Obama:

[url]

Thanks,

Kate

Kate Chapek

National Women's Vote Director

Obama for America

P.S. -- Learn some more about Dashboard and how we can use it to kick our organizing into the next gear -- join us for an online training this Monday, July 9th, at 8:00 p.m. Eastern Time.

This email was sent to: [email]

Update address | Unsubscribe

--

Some of us Women for Obama are organizing for this campaign in a new way -- and you should join us.

We now have a group on Dashboard, the campaign's new organizing platform.

Join the Women for Obama group on Dashboard now. If you're not already on Dashboard, you'll be asked to create an account.

Dashboard is built by organizers, for organizers -- and since it launched a couple of weeks ago it's been growing fast.

It's where you can find out how to step up and grow this organization right away -- by getting plugged in with other supporters, making calls to voters, joining or planning an event near you, discussing the latest election news, and more.

The Women for Obama group in Dashboard will be your place to step up and help drive this campaign, as women across the country get out in their neighborhoods to talk with others about what's at stake this fall and help them get ready to vote.

Through our organizing, we've already reached thousands of women from coast to coast. But it's a tight race, and we've got a lot more to do before we can let up.

Dashboard will help us organize smarter and harder, from now until the very last vote is cast.

So join Women for Obama on Dashboard -- and let's make sure that the women we know are fired up to support President Barack Obama:

[url]

Thanks,

Kate

Kate Chapek

National Women's Vote Director

Obama for America

P.S. -- Learn some more about Dashboard and how we can use it to kick our organizing into the next gear -- join us for an online training this Monday, July 9th, at 8:00 p.m. Eastern Time.

This email was sent to: [email]

Update address | Unsubscribe



image: Obama - Biden Hey there --

Since you're part of Young Americans for Obama, you should know about this

new cool way to connect with other members across the country.

Dashboard is our online hub for organizing -- and it's where you can

collaborate with other young Americans who are stepping up to support

President Obama. You'll be able to plan events, talk about the issues that

matter to you, and choose between lots of different ways to step up for

this election.

Swing by the Young Americans for Obama group on Dashboard right

now.

If you're not a member of Dashboard yet, you'll need to create an account

to get started.

Quite a few folks have already joined the group, and we're having

discussions every day about the campaign and our personal reasons for

joining. We're also hatching plans for getting our campuses and communities

organized and ready to vote for Barack Obama in the fall.

A huge part of how we won in 2008 is through folks like you owning this

movement online and in your neighborhoods.

Be a part of it this time around -- join Young Americans for Obama on

Dashboard:

[url]

Thanks,

Valeisha

Valeisha Butterfield-Jones

National Youth Vote Director

Obama for America

P.S. -- If you want to learn some more about Dashboard, join us Thursday,

July 12th, at 9:00 p.m. Eastern

Time

, for a special online training about how Dashboard works and how we can

make the most of the tools it provides.

image: Paid for by Obama for America

This email was sent to: [email]

Update address|

Unsubscribe