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Reverse-Engineering the 2012 Campaign

We're getting outspent

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2 email variations

99

recipients

--

For the first time in modern American history, the incumbent that's us will get outspent in a re-election campaign -- by some estimates as much as 3-to-1.

Over the last 10 days of this month alone, GOP outside groups will spend $X million attacking President Obama on TV.

Think about that, then think about what they'll spend over the last 10 days in October.

We have to take this seriously. Four months to go in this election, and we have a huge fundraising deadline coming up in less than a week -- any day we're not chipping away at that disadvantage, we're falling behind.

Please donate $X or more today.

We don't have billionaires writing $X million checks, and right now, we can't change the laws that allow the hijacking of our democracy by private money.

What we do have is more than 2 million donors grassroots giving an average donation of $X. Every day between now and November we can combat the huge spending advantage that our opponent and his allies have over regular people.

You can do that here:

[url]

Thanks,

Stephanie

Stephanie Cutter

Deputy Campaign Manager

Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address | Unsubscribe

22

recipients

--

For the first time in modern American history, the incumbent that's us

will get outspent in a re-election campaign -- by some estimates as much

as 3-to-1.

Over the last 10 days of this month alone, GOP outside groups will spend

$X million attacking President Obama on TV.

Think about that, then think about what they'll spend over the last 10 days

in October.

We have to take this seriously. Four months to go in this election, and we

have a huge fundraising deadline coming up in less than a week -- any

day we're not chipping away at that disadvantage, we're falling behind.

Please donate $X or more today.

QUICK DONATE: $X:

[url]

You can also choose from the amounts below.

--QUICK DONATE: $X:

[url]

--QUICK DONATE: $X:

[url]

--QUICK DONATE: $X:

[url]

--QUICK DONATE: $X:

[url]

Or donate another amount:

[url]

We don't have billionaires writing $X million checks, and right now, we

can't change the laws that allow the hijacking of our democracy by private

money.

What we do have is more than 2 million donors grassroots giving an

average donation of $X. Every day between now and November we can

combat the huge spending advantage that our opponent and his allies

have over regular people.

You can do that here:

[url]

Thanks,

Stephanie

Stephanie Cutter

Deputy Campaign Manager

Obama for America

---------------------------------------------------------------------

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

To update your address, go to: [url]

To unsubscribe, go to: [url]

Subject: For the first time in modern American history

From: info@barackobama.com

Sent: June 24, 2012, 8:14 p.m.


--

For the first time in modern American history, the incumbent that's us will get outspent in a re-election campaign -- by some estimates as much as 3-to-1.

Over the last 10 days of this month alone, GOP outside groups will spend $X million attacking President Obama on TV.

Think about that, then think about what they'll spend over the last 10 days in October.

We have to take this seriously. Four months to go in this election, and we have a huge fundraising deadline coming up in less than a week -- any day we're not chipping away at that disadvantage, we're falling behind.

Please donate $X or more today.

We don't have billionaires writing $X million checks, and right now, we can't change the laws that allow the hijacking of our democracy by private money.

What we do have is more than 2 million donors grassroots giving an average donation of $X. Every day between now and November we can combat the huge spending advantage that our opponent and his allies have over regular people.

You can do that here:

[url]

Thanks,

Stephanie

Stephanie Cutter

Deputy Campaign Manager

Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address | Unsubscribe

 

Compare variations

Subject: For the first time in modern American history

From: info@barackobama.com

Sent: June 24, 2012, 8:14 p.m.


--

For the first time in modern American history, the incumbent that's us will get outspent in a re-election campaign -- by some estimates as much as 3-to-1.

Over the last 10 days of this month alone, GOP outside groups will spend $X million attacking President Obama on TV.

Think about that, then think about what they'll spend over the last 10 days in October.

We have to take this seriously. Four months to go in this election, and we have a huge fundraising deadline coming up in less than a week -- any day we're not chipping away at that disadvantage, we're falling behind.

Please donate $X or more today.

We don't have billionaires writing $X million checks, and right now, we can't change the laws that allow the hijacking of our democracy by private money.

What we do have is more than 2 million donors grassroots giving an average donation of $X. Every day between now and November we can combat the huge spending advantage that our opponent and his allies have over regular people.

You can do that here:

[url]

Thanks,

Stephanie

Stephanie Cutter

Deputy Campaign Manager

Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address | Unsubscribe

--

For the first time in modern American history, the incumbent that's us will get outspent in a re-election campaign -- by some estimates as much as 3-to-1.

Over the last 10 days of this month alone, GOP outside groups will spend $X million attacking President Obama on TV.

Think about that, then think about what they'll spend over the last 10 days in October.

We have to take this seriously. Four months to go in this election, and we have a huge fundraising deadline coming up in less than a week -- any day we're not chipping away at that disadvantage, we're falling behind.

Please donate $X or more today.

We don't have billionaires writing $X million checks, and right now, we can't change the laws that allow the hijacking of our democracy by private money.

What we do have is more than 2 million donors grassroots giving an average donation of $X. Every day between now and November we can combat the huge spending advantage that our opponent and his allies have over regular people.

You can do that here:

[url]

Thanks,

Stephanie

Stephanie Cutter

Deputy Campaign Manager

Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address | Unsubscribe

--

For the first time in modern American history, the incumbent that's us

will get outspent in a re-election campaign -- by some estimates as much

as 3-to-1.

Over the last 10 days of this month alone, GOP outside groups will spend

$X million attacking President Obama on TV.

Think about that, then think about what they'll spend over the last 10 days

in October.

We have to take this seriously. Four months to go in this election, and we

have a huge fundraising deadline coming up in less than a week -- any

day we're not chipping away at that disadvantage, we're falling behind.

Please donate $X or more today.

QUICK DONATE: $X:

[url]

You can also choose from the amounts below.

--QUICK DONATE: $X:

[url]

--QUICK DONATE: $X:

[url]

--QUICK DONATE: $X:

[url]

--QUICK DONATE: $X:

[url]

Or donate another amount:

[url]

We don't have billionaires writing $X million checks, and right now, we

can't change the laws that allow the hijacking of our democracy by private

money.

What we do have is more than 2 million donors grassroots giving an

average donation of $X. Every day between now and November we can

combat the huge spending advantage that our opponent and his allies

have over regular people.

You can do that here:

[url]

Thanks,

Stephanie

Stephanie Cutter

Deputy Campaign Manager

Obama for America

---------------------------------------------------------------------

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

To update your address, go to: [url]

To unsubscribe, go to: [url]