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Reverse-Engineering the 2012 Campaign

[name]ert, you're amazing

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2 email variations

70

recipients

thank you for an amazing week.

Barack and I felt your energy up there.

But we can't let that energy fade -- because in just 60 days, voters will decide who gets to serve in the White House for the next four years. So every single one of us has got to pull together to finish strong.

I know you feel the urgency: Already this week, more than 500,000 of you have made donations to build this campaign. So if you're fired up, let's keep it going -- let's see how many people we can get to show their support by the end of the day.

Can you chip in $X or more to stand with Barack today?

Barack's got something that the other side doesn't: more than 3 million grassroots supporters like you -- and together we're going to win this election the right way.

The donation you give today will make a big impact in the final stage of this race. And on November 7th, you can wake knowing that you did everything you could to help us deliver on the full promise of the next four years.

Make this our biggest week yet, and give $X or more right now to win this election in the final two months:

[url]

Michelle

Contributions or gifts to Obama for America are not tax deductible

2

recipients

, thank you for an amazing week.

Barack and I felt your energy up there.

But we can't let that energy fade -- because in just 60 days, voters will decide who gets to serve in the White House for the next four years. So every single one of us has got to pull together to finish strong.

I know you feel the urgency: Already this week, supporters like you have made more than 500,000 grassroots donations to build this campaign -- thank you so much for being one of those people. If you're still fired up, let's keep it going -- let's see how many more donations we can get by the end of the day.

Please consider chipping in $X again today.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount.

Barack's got something that the other side doesn't: more than 3 million grassroots supporters like you -- and together we're going to win this election the right way.

If you can give again today, it will make a big impact in the final stage of this race. And on November 7th, you can wake knowing that you did everything you could to help us deliver on the full promise of the next four years.

Make this our biggest week yet, and give $X right now to win this election in the final two months:

[url]

Michelle

Contributions or gifts to Obama for America are not tax deductible

Subject: What a week

From: info@barackobama.com

Sent: Sept. 7, 2012, 11:53 a.m.


thank you for an amazing week.

Barack and I felt your energy up there.

But we can't let that energy fade -- because in just 60 days, voters will decide who gets to serve in the White House for the next four years. So every single one of us has got to pull together to finish strong.

I know you feel the urgency: Already this week, more than 500,000 of you have made donations to build this campaign. So if you're fired up, let's keep it going -- let's see how many people we can get to show their support by the end of the day.

Can you chip in $X or more to stand with Barack today?

Barack's got something that the other side doesn't: more than 3 million grassroots supporters like you -- and together we're going to win this election the right way.

The donation you give today will make a big impact in the final stage of this race. And on November 7th, you can wake knowing that you did everything you could to help us deliver on the full promise of the next four years.

Make this our biggest week yet, and give $X or more right now to win this election in the final two months:

[url]

Michelle

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: What a week

From: info@barackobama.com

Sent: Sept. 7, 2012, 11:53 a.m.


thank you for an amazing week.

Barack and I felt your energy up there.

But we can't let that energy fade -- because in just 60 days, voters will decide who gets to serve in the White House for the next four years. So every single one of us has got to pull together to finish strong.

I know you feel the urgency: Already this week, more than 500,000 of you have made donations to build this campaign. So if you're fired up, let's keep it going -- let's see how many people we can get to show their support by the end of the day.

Can you chip in $X or more to stand with Barack today?

Barack's got something that the other side doesn't: more than 3 million grassroots supporters like you -- and together we're going to win this election the right way.

The donation you give today will make a big impact in the final stage of this race. And on November 7th, you can wake knowing that you did everything you could to help us deliver on the full promise of the next four years.

Make this our biggest week yet, and give $X or more right now to win this election in the final two months:

[url]

Michelle

Contributions or gifts to Obama for America are not tax deductible

thank you for an amazing week.

Barack and I felt your energy up there.

But we can't let that energy fade -- because in just 60 days, voters will decide who gets to serve in the White House for the next four years. So every single one of us has got to pull together to finish strong.

I know you feel the urgency: Already this week, more than 500,000 of you have made donations to build this campaign. So if you're fired up, let's keep it going -- let's see how many people we can get to show their support by the end of the day.

Can you chip in $X or more to stand with Barack today?

Barack's got something that the other side doesn't: more than 3 million grassroots supporters like you -- and together we're going to win this election the right way.

The donation you give today will make a big impact in the final stage of this race. And on November 7th, you can wake knowing that you did everything you could to help us deliver on the full promise of the next four years.

Make this our biggest week yet, and give $X or more right now to win this election in the final two months:

[url]

Michelle

Contributions or gifts to Obama for America are not tax deductible

, thank you for an amazing week.

Barack and I felt your energy up there.

But we can't let that energy fade -- because in just 60 days, voters will decide who gets to serve in the White House for the next four years. So every single one of us has got to pull together to finish strong.

I know you feel the urgency: Already this week, supporters like you have made more than 500,000 grassroots donations to build this campaign -- thank you so much for being one of those people. If you're still fired up, let's keep it going -- let's see how many more donations we can get by the end of the day.

Please consider chipping in $X again today.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount.

Barack's got something that the other side doesn't: more than 3 million grassroots supporters like you -- and together we're going to win this election the right way.

If you can give again today, it will make a big impact in the final stage of this race. And on November 7th, you can wake knowing that you did everything you could to help us deliver on the full promise of the next four years.

Make this our biggest week yet, and give $X right now to win this election in the final two months:

[url]

Michelle

Contributions or gifts to Obama for America are not tax deductible