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Reverse-Engineering the 2012 Campaign

What it takes

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With less than 100 days left until the election, we must make every one of them count to defeat Barack Obama and his reelection machine in November. We've had enough of this president's failed policies and out-of-touch philosophy.

In just a few short hours, we will reach an important fundraising deadline. Help make today count.

Stand together with us today and move toward a better America. Donate $X or more today to make sure we have what it takes to defeat President Obama:

[url]

Thanks for standing with me.

Mitt Romney

Subject: What it takes

From: info@mittromney.com

Sent: July 31, 2012, 12:03 p.m.




With less than 100 days left until the election, we must make every one of them count to defeat Barack Obama and his reelection machine in November. We've had enough of this president's failed policies and out-of-touch philosophy.

In just a few short hours, we will reach an important fundraising deadline. Help make today count.

Stand together with us today and move toward a better America. Donate $X or more today to make sure we have what it takes to defeat President Obama:

[url]

Thanks for standing with me.

Mitt Romney