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Reverse-Engineering the 2012 Campaign

What just happened in Wisconsin

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4 email variations

73

recipients

Obama - Biden

What just happened in Wisconsin wasn't an accident.

Republican Governor Scott Walker and his allies outspent the Democratic challenger nearly EIGHT to ONE -- and one of the most unpopular governors in the country managed to hold on.

This result is direct confirmation that all the outside money that's poured into elections this cycle can and will change their outcome. And it's exactly what could happen on the national stage unless we can close the gap between special interests and ordinary people.

Please donate $3 or more to support President Obama and make sure people, not special interests, decide this election.

Walker was challenged because he's spent the last year and a half promoting special interests and Republican ideologues while taking away a seat at the table for middle-class families. But when his job was on the line, those same interest groups repaid the favors -- and were willing to spend nearly EIGHT times as much money as the Democratic candidate and his allies raised.

This is the playbook Mitt Romney used in primary after primary against Rick Santorum and Newt Gingrich.

His ad buys were overwhelmingly negative, and he and his backers poured money into whatever state was next until they got the result they wanted.

Now, imagine this same scenario playing out again in Wisconsin in November, and in Florida, Ohio, Virginia, Nevada, and the rest of the battleground states.

The other side has the money. They know they can buy the election if they spend it. And they are being told every day by Mitt Romney that he will do exactly what they want him to.

We can stop them.

Please donate today:

[url]

Thanks,

Messina

Jim Messina

Campaign Manager

Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: address | Unsubscribe

6

recipients





You probably heard that deeply unpopular Republican Governor Scott Walker

barely survived a recall election last night.

So what's the story? How did that happen? Here's the reality -- and it's

not pretty.

It starts with a simple fact: This guy was challenged because he's been

working for big corporations and far-right ideologues while taking away a

seat at the table for middle-class families.

But those corporations and ideologues had his back -- and were willing to

repay the favor by spending nearly EIGHT TIMES as much money as the

Democratic candidate.

That swung this election, and it's what could play out in the presidential

race unless we can close the gap -- unless you can close the gap.

Please donate $68 or more to support President Obama and make sure people,

not special interests, decide this

election.



It really is up to you. There is no cavalry. You can count on that -- it's

going to be the machine that just stopped a popular movement in Wisconsin

versus you.

Imagine this same scenario playing out again in Wisconsin in November ...

and in Florida, Ohio, Virginia, Nevada, and the rest of the battleground

states.

The other side has the money. They know they can decide the election if

they spend it.

And, most importantly, they are being told every day by Mitt Romney that he

will do exactly what they want.

What are you going to do about it?

[url]



If you're worried about this, you should be.

More soon,

Messina

Jim Messina

Campaign Manager

Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address|

Unsubscribe

5

recipients





Mitt Romney's campaign is very happy about what just happened in Wisconsin.

Not really because their guy won -- but because of exactly how he did it.

Republican Governor Scott Walker and his allies just outspent the Democrats

nearly eight to one. That's the real story of how the most unpopular

governor in America just survived a recall election.

The corporations and special interests Walker spent the last year and a

half serving have paid back the favor, spending nearly eight times more

than the Democratic challenger to make sure he won that race.

And that's exactly what could happen on the national stage if you allow it.



Please donate $4 or more to support President Obama and make sure people,

not special interests, decide this

election.



What happened in Wisconsin is straight out of Mitt Romney's playbook: In

primary after primary against Rick Santorum and Newt Gingrich, he and his

backers poured millions into negative ads until they got the result they

wanted.

Last night, that same strategy swung the recall election for Walker.

Now, imagine this same scenario playing out again in Wisconsin in November,

and in Florida, Ohio, Virginia, Nevada, and the rest of the battleground

states. Outside groups have already poured $75 million into ads attacking

the President in key states like these -- and they've pledged to spend an

unprecedented $1 billion.

The other side has the money. They know they can swing the election if they

spend it.

And they are being told every day by Mitt Romney that he will do exactly

what they want him to.

What are you going to do about it?

Please donate today:

[url]



Thanks,

Messina

Jim Messina

Campaign Manager

Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address|

Unsubscribe

4

recipients

Obama - Biden

Yesterday, a terrifying experiment played out in Wisconsin.

Republican Governor Scott Walker, one of the least popular governors in the country, managed to hold on against challenger Tom Barrett in the statewide recall election.

After outspending his opponent nearly EIGHT to ONE.

Walker was challenged because he's spent the last year and a half promoting special interests and Republican ideologues, while taking away a seat at the table for middle-class families. But when his job was on the line, those same groups repaid the favors -- and were willing to spend nearly eight times as much money as the Democratic candidate and his allies raised.

That swung this election. This kind of corporate and special-interest spending is exactly what we could be up against this fall. Outside groups have already poured $75 million into ads attacking the President in key states -- and they've pledged to spend an unprecedented $1 billion. You can help close the gap.

Please donate $3 or more to support President Obama and make sure people, not special interests, decide this election.

Scott Walker's strategy in Wisconsin is straight out of Mitt Romney's playbook: In primary after primary against Rick Santorum and Newt Gingrich, he and his backers poured millions into negative ads until they got the result they wanted.

Last night, that strategy swung the election for Walker.

Now, imagine this same scenario playing out again in Wisconsin in November -- or in Florida, Ohio, Virginia, Nevada, and the rest of the battleground states.

The other side has the money. They know they can swing the election if they spend it.

And they are being told every day by Mitt Romney that he will do exactly what they want him to.

What are you going to do about it? Please donate today:

[url]

Thanks,

Messina

Jim Messina

Campaign Manager

Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: address | Unsubscribe

Subject: They spent eight times as much

From: Jim Messina, BarackObama.com

Sent: June 6, 2012, 4:08 p.m.


Obama - Biden

What just happened in Wisconsin wasn't an accident.

Republican Governor Scott Walker and his allies outspent the Democratic challenger nearly EIGHT to ONE -- and one of the most unpopular governors in the country managed to hold on.

This result is direct confirmation that all the outside money that's poured into elections this cycle can and will change their outcome. And it's exactly what could happen on the national stage unless we can close the gap between special interests and ordinary people.

Please donate $3 or more to support President Obama and make sure people, not special interests, decide this election.

Walker was challenged because he's spent the last year and a half promoting special interests and Republican ideologues while taking away a seat at the table for middle-class families. But when his job was on the line, those same interest groups repaid the favors -- and were willing to spend nearly EIGHT times as much money as the Democratic candidate and his allies raised.

This is the playbook Mitt Romney used in primary after primary against Rick Santorum and Newt Gingrich.

His ad buys were overwhelmingly negative, and he and his backers poured money into whatever state was next until they got the result they wanted.

Now, imagine this same scenario playing out again in Wisconsin in November, and in Florida, Ohio, Virginia, Nevada, and the rest of the battleground states.

The other side has the money. They know they can buy the election if they spend it. And they are being told every day by Mitt Romney that he will do exactly what they want him to.

We can stop them.

Please donate today:

[url]

Thanks,

Messina

Jim Messina

Campaign Manager

Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: address | Unsubscribe

 

Compare variations

Subject: They spent eight times as much

From: Jim Messina, BarackObama.com

Sent: June 6, 2012, 4:08 p.m.


Obama - Biden

What just happened in Wisconsin wasn't an accident.

Republican Governor Scott Walker and his allies outspent the Democratic challenger nearly EIGHT to ONE -- and one of the most unpopular governors in the country managed to hold on.

This result is direct confirmation that all the outside money that's poured into elections this cycle can and will change their outcome. And it's exactly what could happen on the national stage unless we can close the gap between special interests and ordinary people.

Please donate $3 or more to support President Obama and make sure people, not special interests, decide this election.

Walker was challenged because he's spent the last year and a half promoting special interests and Republican ideologues while taking away a seat at the table for middle-class families. But when his job was on the line, those same interest groups repaid the favors -- and were willing to spend nearly EIGHT times as much money as the Democratic candidate and his allies raised.

This is the playbook Mitt Romney used in primary after primary against Rick Santorum and Newt Gingrich.

His ad buys were overwhelmingly negative, and he and his backers poured money into whatever state was next until they got the result they wanted.

Now, imagine this same scenario playing out again in Wisconsin in November, and in Florida, Ohio, Virginia, Nevada, and the rest of the battleground states.

The other side has the money. They know they can buy the election if they spend it. And they are being told every day by Mitt Romney that he will do exactly what they want him to.

We can stop them.

Please donate today:

[url]

Thanks,

Messina

Jim Messina

Campaign Manager

Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: address | Unsubscribe

Obama - Biden

What just happened in Wisconsin wasn't an accident.

Republican Governor Scott Walker and his allies outspent the Democratic challenger nearly EIGHT to ONE -- and one of the most unpopular governors in the country managed to hold on.

This result is direct confirmation that all the outside money that's poured into elections this cycle can and will change their outcome. And it's exactly what could happen on the national stage unless we can close the gap between special interests and ordinary people.

Please donate $3 or more to support President Obama and make sure people, not special interests, decide this election.

Walker was challenged because he's spent the last year and a half promoting special interests and Republican ideologues while taking away a seat at the table for middle-class families. But when his job was on the line, those same interest groups repaid the favors -- and were willing to spend nearly EIGHT times as much money as the Democratic candidate and his allies raised.

This is the playbook Mitt Romney used in primary after primary against Rick Santorum and Newt Gingrich.

His ad buys were overwhelmingly negative, and he and his backers poured money into whatever state was next until they got the result they wanted.

Now, imagine this same scenario playing out again in Wisconsin in November, and in Florida, Ohio, Virginia, Nevada, and the rest of the battleground states.

The other side has the money. They know they can buy the election if they spend it. And they are being told every day by Mitt Romney that he will do exactly what they want him to.

We can stop them.

Please donate today:

[url]

Thanks,

Messina

Jim Messina

Campaign Manager

Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: address | Unsubscribe





You probably heard that deeply unpopular Republican Governor Scott Walker

barely survived a recall election last night.

So what's the story? How did that happen? Here's the reality -- and it's

not pretty.

It starts with a simple fact: This guy was challenged because he's been

working for big corporations and far-right ideologues while taking away a

seat at the table for middle-class families.

But those corporations and ideologues had his back -- and were willing to

repay the favor by spending nearly EIGHT TIMES as much money as the

Democratic candidate.

That swung this election, and it's what could play out in the presidential

race unless we can close the gap -- unless you can close the gap.

Please donate $68 or more to support President Obama and make sure people,

not special interests, decide this

election.



It really is up to you. There is no cavalry. You can count on that -- it's

going to be the machine that just stopped a popular movement in Wisconsin

versus you.

Imagine this same scenario playing out again in Wisconsin in November ...

and in Florida, Ohio, Virginia, Nevada, and the rest of the battleground

states.

The other side has the money. They know they can decide the election if

they spend it.

And, most importantly, they are being told every day by Mitt Romney that he

will do exactly what they want.

What are you going to do about it?

[url]



If you're worried about this, you should be.

More soon,

Messina

Jim Messina

Campaign Manager

Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address|

Unsubscribe





Mitt Romney's campaign is very happy about what just happened in Wisconsin.

Not really because their guy won -- but because of exactly how he did it.

Republican Governor Scott Walker and his allies just outspent the Democrats

nearly eight to one. That's the real story of how the most unpopular

governor in America just survived a recall election.

The corporations and special interests Walker spent the last year and a

half serving have paid back the favor, spending nearly eight times more

than the Democratic challenger to make sure he won that race.

And that's exactly what could happen on the national stage if you allow it.



Please donate $4 or more to support President Obama and make sure people,

not special interests, decide this

election.



What happened in Wisconsin is straight out of Mitt Romney's playbook: In

primary after primary against Rick Santorum and Newt Gingrich, he and his

backers poured millions into negative ads until they got the result they

wanted.

Last night, that same strategy swung the recall election for Walker.

Now, imagine this same scenario playing out again in Wisconsin in November,

and in Florida, Ohio, Virginia, Nevada, and the rest of the battleground

states. Outside groups have already poured $75 million into ads attacking

the President in key states like these -- and they've pledged to spend an

unprecedented $1 billion.

The other side has the money. They know they can swing the election if they

spend it.

And they are being told every day by Mitt Romney that he will do exactly

what they want him to.

What are you going to do about it?

Please donate today:

[url]



Thanks,

Messina

Jim Messina

Campaign Manager

Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address|

Unsubscribe

Obama - Biden

Yesterday, a terrifying experiment played out in Wisconsin.

Republican Governor Scott Walker, one of the least popular governors in the country, managed to hold on against challenger Tom Barrett in the statewide recall election.

After outspending his opponent nearly EIGHT to ONE.

Walker was challenged because he's spent the last year and a half promoting special interests and Republican ideologues, while taking away a seat at the table for middle-class families. But when his job was on the line, those same groups repaid the favors -- and were willing to spend nearly eight times as much money as the Democratic candidate and his allies raised.

That swung this election. This kind of corporate and special-interest spending is exactly what we could be up against this fall. Outside groups have already poured $75 million into ads attacking the President in key states -- and they've pledged to spend an unprecedented $1 billion. You can help close the gap.

Please donate $3 or more to support President Obama and make sure people, not special interests, decide this election.

Scott Walker's strategy in Wisconsin is straight out of Mitt Romney's playbook: In primary after primary against Rick Santorum and Newt Gingrich, he and his backers poured millions into negative ads until they got the result they wanted.

Last night, that strategy swung the election for Walker.

Now, imagine this same scenario playing out again in Wisconsin in November -- or in Florida, Ohio, Virginia, Nevada, and the rest of the battleground states.

The other side has the money. They know they can swing the election if they spend it.

And they are being told every day by Mitt Romney that he will do exactly what they want him to.

What are you going to do about it? Please donate today:

[url]

Thanks,

Messina

Jim Messina

Campaign Manager

Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: address | Unsubscribe