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Reverse-Engineering the 2012 Campaign

Why Romney's VP pick matters

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4 email variations

23

recipients

Mitt Romney's VP pick matters to women for so many important reasons. See exactly where Paul Ryan stands on the issues, then join Women for Obama today to fight back:

[url]

Jen

Jen O'Malley Dillon Deputy Campaign Manager Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

7

recipients

Obama - Biden Cherrine

Mitt Romney's VP pick matters to women for so many important reasons. See exactly where Paul Ryan stands on the issues, then share these four facts

too.

Paul Ryan on women's issues

[url]



Jen

Jen O'Malley Dillon Deputy Campaign Manager Obama for America

Paid for by Obama for America

6

recipients

Obama - Biden

Mitt Romney's VP pick matters to women for so many important reasons.

Right now, we're having debates that we already had decades ago. We can't let these two men drag us back to the policies of the 1950s.

Read on to see exactly where Paul Ryan stands on the issues that matter most to women, then protect our rights -- join Women for Obama today to fight back.

Let me tell you a little more about the man who, if we don't stop him, could be a heartbeat away from the presidency.

In his time in the House of Representatives, Rep. Ryan cast 59 anti-choice votes on abortion and reproductive-rights issues. He's committed to banning abortions, even for women who are the victims of incest and rape. Ryan co-sponsored the bill that would have allowed employers in public and private sectors the power to deny women birth control coverage if they had a moral or religious objection.

Rep. Ryan is also the co-sponsor of a truly radical bill that would define "personhood" as beginning at conception -- which could outlaw not just abortion, but many forms of birth control, including the pill. This kind of legislation is so far outside the mainstream, even socially conservative Mississippi voters rejected it.

Like Romney, Ryan wants to tear down Obamacare in its entirety, including specific benefits for women, like copay-free birth control and increased access to preventive health care services like cancer screenings and well-woman exams.

And the Ryan budget that Republicans are so proud of? It dismantles Medicaid and Medicare as we know them.

We've already fought and won these battles. But if the Romney-Ryan ticket takes the White House, we'll lose all of the progress we've made.

We can't let that happen.

There is too much at stake for women for us to stay quiet. Step up and fight today by joining Women for Obama:

[url]

Jen

Jen O'Malley Dillon Deputy Campaign Manager Obama for America

Paid for by Obama for America

3

recipients



Mitt Romney says our campaign is one of "division and anger and hate."

Funny. When I travel to our field offices throughout the states, here's the sort of thing I see:

Chip in $X or more today, and help support our grassroots campaign:

[url]

Jen

Jen O'Malley Dillon Deputy Campaign Manager Obama for America Contributions or gifts to Obama for America are not tax deductible.

Subject: What Paul Ryan means for women

From: info@barackobama.com

Sent: Aug. 15, 2012, 11:36 a.m.


Mitt Romney's VP pick matters to women for so many important reasons. See exactly where Paul Ryan stands on the issues, then join Women for Obama today to fight back:

[url]

Jen

Jen O'Malley Dillon Deputy Campaign Manager Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

 

Compare variations

Subject: What Paul Ryan means for women

From: info@barackobama.com

Sent: Aug. 15, 2012, 11:36 a.m.


Mitt Romney's VP pick matters to women for so many important reasons. See exactly where Paul Ryan stands on the issues, then join Women for Obama today to fight back:

[url]

Jen

Jen O'Malley Dillon Deputy Campaign Manager Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Mitt Romney's VP pick matters to women for so many important reasons. See exactly where Paul Ryan stands on the issues, then join Women for Obama today to fight back:

[url]

Jen

Jen O'Malley Dillon Deputy Campaign Manager Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Obama - Biden Cherrine

Mitt Romney's VP pick matters to women for so many important reasons. See exactly where Paul Ryan stands on the issues, then share these four facts

too.

Paul Ryan on women's issues

[url]



Jen

Jen O'Malley Dillon Deputy Campaign Manager Obama for America

Paid for by Obama for America

Obama - Biden

Mitt Romney's VP pick matters to women for so many important reasons.

Right now, we're having debates that we already had decades ago. We can't let these two men drag us back to the policies of the 1950s.

Read on to see exactly where Paul Ryan stands on the issues that matter most to women, then protect our rights -- join Women for Obama today to fight back.

Let me tell you a little more about the man who, if we don't stop him, could be a heartbeat away from the presidency.

In his time in the House of Representatives, Rep. Ryan cast 59 anti-choice votes on abortion and reproductive-rights issues. He's committed to banning abortions, even for women who are the victims of incest and rape. Ryan co-sponsored the bill that would have allowed employers in public and private sectors the power to deny women birth control coverage if they had a moral or religious objection.

Rep. Ryan is also the co-sponsor of a truly radical bill that would define "personhood" as beginning at conception -- which could outlaw not just abortion, but many forms of birth control, including the pill. This kind of legislation is so far outside the mainstream, even socially conservative Mississippi voters rejected it.

Like Romney, Ryan wants to tear down Obamacare in its entirety, including specific benefits for women, like copay-free birth control and increased access to preventive health care services like cancer screenings and well-woman exams.

And the Ryan budget that Republicans are so proud of? It dismantles Medicaid and Medicare as we know them.

We've already fought and won these battles. But if the Romney-Ryan ticket takes the White House, we'll lose all of the progress we've made.

We can't let that happen.

There is too much at stake for women for us to stay quiet. Step up and fight today by joining Women for Obama:

[url]

Jen

Jen O'Malley Dillon Deputy Campaign Manager Obama for America

Paid for by Obama for America



Mitt Romney says our campaign is one of "division and anger and hate."

Funny. When I travel to our field offices throughout the states, here's the sort of thing I see:

Chip in $X or more today, and help support our grassroots campaign:

[url]

Jen

Jen O'Malley Dillon Deputy Campaign Manager Obama for America Contributions or gifts to Obama for America are not tax deductible.