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Reverse-Engineering the 2012 Campaign

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2 email variations

4

recipients

Obama - Biden I'm asking you to dig deep, just found out that Mitt Romney and the Republicans outraised us in the first half of this month, putting us $X million behind during these crucial final days.

The math here is pretty simple: With that cash advantage, they can outspend us by $X million per day, every day, for the final 11 days.

We know what that means -- more and more misleading, negative ads trashing the President, you, me, and everything we've accomplished together over the past four years.

And we know what we have to do. It's time for you to get on board.

Close the gap -- chip in $X or more now.

After a year and a half of building and fighting and getting ready for Election Day, we cannot allow ourselves to be outdone at the very end.

On November 7th, when this campaign is behind us, you'll be glad you stepped up now.

Here's the good news: Any donation you make today automatically enters you for a free trip to Chicago where you'll meet the President and have front-row tickets to his speech on Election Night.

Don't wait any longer. Please make a donation right now:

[url]

Messina

Jim Messina Campaign Manager Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to Obama for America

by signing up for Quick Donate

or click hereto enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received

or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

4

recipients

Obama - Biden I'm asking you to dig a little deeper, just found out that Mitt Romney and the Republicans outraised us in the first half of this month, putting us $X million behind during these crucial final days.

The math here is pretty simple: With that cash advantage, they can outspend us by $X million per day, every day, for the final 11 days.

We know what that means -- more and more misleading, negative ads trashing the President, you, me, and everything we've accomplished together over the past four years.

And we know what we have to do.

According to our records associated with this exact email address:

-- Total you've donated for the 2012 campaign cycle: $X -- Your first donation to the 2012 campaign was on this date: May 11, 2012 -- Most recent donation: October 12, 2012 -- Suggested donation today: $X

Close the gap -- chip in $X now.

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount.

After a year and a half of building and fighting and getting ready for Election Day, we cannot allow ourselves to be outdone at the very end.

On November 7th, when this campaign is behind us, you'll be glad you stepped up now.

Here's the good news: Any donation you make today automatically enters you for a free trip to Chicago where you'll meet the President and have front-row tickets to his speech on Election Night.

Please make a donation right now:

[url]

Messina

Jim Messina Campaign Manager Obama for America

-------- If we got your donation history wrong, it may be because you gave offline, with a different email address, very recently, or somewhere other than Obama for America or Obama Victory Fund -- thank you again, and our apologies if the above does not match up with your records.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to Obama for America

by signing up for Quick Donate

or click hereto enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received

or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Subject: Some bad news:

From: Jim Messina, BarackObama.com <info@barackobama.com>

Sent: Oct. 25, 2012, 7:08 p.m.


Obama - Biden I'm asking you to dig deep, just found out that Mitt Romney and the Republicans outraised us in the first half of this month, putting us $X million behind during these crucial final days.

The math here is pretty simple: With that cash advantage, they can outspend us by $X million per day, every day, for the final 11 days.

We know what that means -- more and more misleading, negative ads trashing the President, you, me, and everything we've accomplished together over the past four years.

And we know what we have to do. It's time for you to get on board.

Close the gap -- chip in $X or more now.

After a year and a half of building and fighting and getting ready for Election Day, we cannot allow ourselves to be outdone at the very end.

On November 7th, when this campaign is behind us, you'll be glad you stepped up now.

Here's the good news: Any donation you make today automatically enters you for a free trip to Chicago where you'll meet the President and have front-row tickets to his speech on Election Night.

Don't wait any longer. Please make a donation right now:

[url]

Messina

Jim Messina Campaign Manager Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to Obama for America

by signing up for Quick Donate

or click hereto enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received

or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

 

Compare variations

Subject: Some bad news:

From: Jim Messina, BarackObama.com <info@barackobama.com>

Sent: Oct. 25, 2012, 7:08 p.m.


Obama - Biden I'm asking you to dig deep, just found out that Mitt Romney and the Republicans outraised us in the first half of this month, putting us $X million behind during these crucial final days.

The math here is pretty simple: With that cash advantage, they can outspend us by $X million per day, every day, for the final 11 days.

We know what that means -- more and more misleading, negative ads trashing the President, you, me, and everything we've accomplished together over the past four years.

And we know what we have to do. It's time for you to get on board.

Close the gap -- chip in $X or more now.

After a year and a half of building and fighting and getting ready for Election Day, we cannot allow ourselves to be outdone at the very end.

On November 7th, when this campaign is behind us, you'll be glad you stepped up now.

Here's the good news: Any donation you make today automatically enters you for a free trip to Chicago where you'll meet the President and have front-row tickets to his speech on Election Night.

Don't wait any longer. Please make a donation right now:

[url]

Messina

Jim Messina Campaign Manager Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to Obama for America

by signing up for Quick Donate

or click hereto enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received

or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden I'm asking you to dig deep, just found out that Mitt Romney and the Republicans outraised us in the first half of this month, putting us $X million behind during these crucial final days.

The math here is pretty simple: With that cash advantage, they can outspend us by $X million per day, every day, for the final 11 days.

We know what that means -- more and more misleading, negative ads trashing the President, you, me, and everything we've accomplished together over the past four years.

And we know what we have to do. It's time for you to get on board.

Close the gap -- chip in $X or more now.

After a year and a half of building and fighting and getting ready for Election Day, we cannot allow ourselves to be outdone at the very end.

On November 7th, when this campaign is behind us, you'll be glad you stepped up now.

Here's the good news: Any donation you make today automatically enters you for a free trip to Chicago where you'll meet the President and have front-row tickets to his speech on Election Night.

Don't wait any longer. Please make a donation right now:

[url]

Messina

Jim Messina Campaign Manager Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to Obama for America

by signing up for Quick Donate

or click hereto enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received

or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden I'm asking you to dig a little deeper, just found out that Mitt Romney and the Republicans outraised us in the first half of this month, putting us $X million behind during these crucial final days.

The math here is pretty simple: With that cash advantage, they can outspend us by $X million per day, every day, for the final 11 days.

We know what that means -- more and more misleading, negative ads trashing the President, you, me, and everything we've accomplished together over the past four years.

And we know what we have to do.

According to our records associated with this exact email address:

-- Total you've donated for the 2012 campaign cycle: $X -- Your first donation to the 2012 campaign was on this date: May 11, 2012 -- Most recent donation: October 12, 2012 -- Suggested donation today: $X

Close the gap -- chip in $X now.

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount.

After a year and a half of building and fighting and getting ready for Election Day, we cannot allow ourselves to be outdone at the very end.

On November 7th, when this campaign is behind us, you'll be glad you stepped up now.

Here's the good news: Any donation you make today automatically enters you for a free trip to Chicago where you'll meet the President and have front-row tickets to his speech on Election Night.

Please make a donation right now:

[url]

Messina

Jim Messina Campaign Manager Obama for America

-------- If we got your donation history wrong, it may be because you gave offline, with a different email address, very recently, or somewhere other than Obama for America or Obama Victory Fund -- thank you again, and our apologies if the above does not match up with your records.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to Obama for America

by signing up for Quick Donate

or click hereto enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received

or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.