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Reverse-Engineering the 2012 Campaign

What voters are seeing

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The Democratic Party ----------------------- Sarah--

Did you get to watch the President's speech last night at the Democratic convention? If you missed it, all I can say to describe it is "Wow!"

It encapsulated what I love about the way he sees the world -- in his words: "We don't turn back. We leave no one behind. We pull each other up."

That is what I'm fighting for when I come to work every day. Because I believe that there is a clear way forward -- and we need to come together to get there.

If that's what you're fighting for, then please chip in $X or more today to give Democrats the resources they need to win in 60 days:

[url]

I am so fired up right now.

Keep up the fight.

Patrick

Patrick Gaspard Executive Director Democratic National Committee

P.S. -- If you watched, you heard from the President exactly what's at stake. Donate today to help move this country forward:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

To unsubscribe from this mailing list, click the link below:

[url]

4

recipients

Democrats

I'm so proud of what happened at the convention this week. Millions of Americans tuned in and saw what we stand for and what we're fighting for.

But they're also seeing nonstop TV ads attacking just that.

Mitt Romney and the Republicans have been outraising us, and outside groups are flooding the airwaves with lies and distortions.

If we're going to get our message out and build our ground game in these last 60 days, each of us needs to do our part.

Chip in $X or more today to keep closing the gap and build on the momentum this week:

[url]

Thanks,

Jeffrey

Jeffrey Lerner Political Director Democratic National Committee

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

Click here to unsubscribe from this mailing list.



Subject: What I saw last night

From: democraticparty@democrats.org

Sent: Sept. 7, 2012, 9:55 a.m.


The Democratic Party ----------------------- Sarah--

Did you get to watch the President's speech last night at the Democratic convention? If you missed it, all I can say to describe it is "Wow!"

It encapsulated what I love about the way he sees the world -- in his words: "We don't turn back. We leave no one behind. We pull each other up."

That is what I'm fighting for when I come to work every day. Because I believe that there is a clear way forward -- and we need to come together to get there.

If that's what you're fighting for, then please chip in $X or more today to give Democrats the resources they need to win in 60 days:

[url]

I am so fired up right now.

Keep up the fight.

Patrick

Patrick Gaspard Executive Director Democratic National Committee

P.S. -- If you watched, you heard from the President exactly what's at stake. Donate today to help move this country forward:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

To unsubscribe from this mailing list, click the link below:

[url]

 

Compare variations

Subject: What I saw last night

From: democraticparty@democrats.org

Sent: Sept. 7, 2012, 9:55 a.m.


The Democratic Party ----------------------- Sarah--

Did you get to watch the President's speech last night at the Democratic convention? If you missed it, all I can say to describe it is "Wow!"

It encapsulated what I love about the way he sees the world -- in his words: "We don't turn back. We leave no one behind. We pull each other up."

That is what I'm fighting for when I come to work every day. Because I believe that there is a clear way forward -- and we need to come together to get there.

If that's what you're fighting for, then please chip in $X or more today to give Democrats the resources they need to win in 60 days:

[url]

I am so fired up right now.

Keep up the fight.

Patrick

Patrick Gaspard Executive Director Democratic National Committee

P.S. -- If you watched, you heard from the President exactly what's at stake. Donate today to help move this country forward:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

To unsubscribe from this mailing list, click the link below:

[url]

The Democratic Party ----------------------- Sarah--

Did you get to watch the President's speech last night at the Democratic convention? If you missed it, all I can say to describe it is "Wow!"

It encapsulated what I love about the way he sees the world -- in his words: "We don't turn back. We leave no one behind. We pull each other up."

That is what I'm fighting for when I come to work every day. Because I believe that there is a clear way forward -- and we need to come together to get there.

If that's what you're fighting for, then please chip in $X or more today to give Democrats the resources they need to win in 60 days:

[url]

I am so fired up right now.

Keep up the fight.

Patrick

Patrick Gaspard Executive Director Democratic National Committee

P.S. -- If you watched, you heard from the President exactly what's at stake. Donate today to help move this country forward:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

To unsubscribe from this mailing list, click the link below:

[url]

Democrats

I'm so proud of what happened at the convention this week. Millions of Americans tuned in and saw what we stand for and what we're fighting for.

But they're also seeing nonstop TV ads attacking just that.

Mitt Romney and the Republicans have been outraising us, and outside groups are flooding the airwaves with lies and distortions.

If we're going to get our message out and build our ground game in these last 60 days, each of us needs to do our part.

Chip in $X or more today to keep closing the gap and build on the momentum this week:

[url]

Thanks,

Jeffrey

Jeffrey Lerner Political Director Democratic National Committee

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

Click here to unsubscribe from this mailing list.