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Reverse-Engineering the 2012 Campaign

What you’re doing is working

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Romney-Ryan Friend,

What a difference a few days makes. Supporters like you got behind our latest initiative to expand the electoral map, and take Governor Romney and the Republican team's plan for a real recovery to new states.

Thanks to your support, the Obama campaign and his liberal allies have been forced to play defense and place significant television buys in states they once considered "safe" wins.

Minnesota has now been moved from solid blue to "Lean Dem." And now the Obama campaign is buying ads in Pennsylvania they're even sending in Vice President Biden to help prop up their flagging campaign.

With one week to go, and 96% of the vote on the table on Election Day in Pennsylvania, this expansion of the electoral map demonstrates our momentum.

Your fundraising efforts have enabled us to compete with the billion-dollar Obama juggernaut on a level playing field helping us shape the landscape for this presidential election.

The Republican team has the resources to expand the map in ways that weren't possible in past cycles without reducing any effort in any other target states.

After fully funding the paid media effort, the ground operations, and the voter contact programs, Governor Romney's plan continues to resonate with voters, volunteers, and donors.

Your help is working and together, we will win on November 6th.

Please contribute now to help us and the Republican team keep up the momentum.

Rich Beeson Political Director Romney for President, Inc.

Victory_Disclaimer

Subject: What you’re doing is working

From: info@mittromney.com

Sent: Oct. 31, 2012, 9:46 a.m.


Romney-Ryan Friend,

What a difference a few days makes. Supporters like you got behind our latest initiative to expand the electoral map, and take Governor Romney and the Republican team's plan for a real recovery to new states.

Thanks to your support, the Obama campaign and his liberal allies have been forced to play defense and place significant television buys in states they once considered "safe" wins.

Minnesota has now been moved from solid blue to "Lean Dem." And now the Obama campaign is buying ads in Pennsylvania they're even sending in Vice President Biden to help prop up their flagging campaign.

With one week to go, and 96% of the vote on the table on Election Day in Pennsylvania, this expansion of the electoral map demonstrates our momentum.

Your fundraising efforts have enabled us to compete with the billion-dollar Obama juggernaut on a level playing field helping us shape the landscape for this presidential election.

The Republican team has the resources to expand the map in ways that weren't possible in past cycles without reducing any effort in any other target states.

After fully funding the paid media effort, the ground operations, and the voter contact programs, Governor Romney's plan continues to resonate with voters, volunteers, and donors.

Your help is working and together, we will win on November 6th.

Please contribute now to help us and the Republican team keep up the momentum.

Rich Beeson Political Director Romney for President, Inc.

Victory_Disclaimer