ProPublica

Journalism in the Public Interest

Cancel

Message Machine

Reverse-Engineering the 2012 Campaign

Where? When? Don't leave it to chance:

Did you get a version of this email, or any other campaign email? Join this project to see how political campaigns are targeting you by forwarding it to emails@messagemachine.propublica.org. If you're already signed up, log in.

 

4 email variations

46

recipients

good reasons to reach out right now:

1. Studies have shown that people are far more likely to do something if they make a plan beforehand.

2. It will help us plan effectively about who to call and which doors to knock on November 6th. If you and your friends make a plan, we'll know to focus our efforts on others who really need the extra encouragement.

3. We'll send them a reminder about the plan they made to help them stick with it.

4. Your vote and your friends' votes could be the reason President Obama wins a second term, and that's good for all of us.

5. The ability to decide the future of our government and our country with our vote is the most important right and duty we have as Americans. You don't leave something like that to chance.

So, are you ready? Make sure your friends and family -- especially those living in battleground states -- have a plan for when and where they'll vote, too.

Connect with them on Facebook now:

[url]

Marlon

Marlon Marshall Deputy National Field Director Obama for America

P.S. -- Not on Facebook? Just make sure everyone you know has this link:

[url]

--------------------------------------------------------------------- Time is running out to do the work it'll take to win. Please donate to the Obama Victory Fund now:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

8

recipients



Picture this:

You roll out of bed on Election Day, ready to head over to your polling place to cast your ballot for Barack Obama.

But wait -- what's the address? How do you get there? When do the polls open, and what time do they close?

We've all been there.

You're probably ready to cast your ballot, but you should make sure your friends in North Carolina and other battleground states are ready to vote, too. Reach out to them on Facebook and get them to make a plan:

[url]

President Obama needs their vote, and you don't want to leave it to chance.

If you're not sure when or where you're voting, now is the time to lock it down. In North Carolina, you don't even have to wait until November 6th. After you make your plan, we'll send you a reminder to make sure you're ready on the big day:

[url]

This is too important. So much is on the line, and we're never going to have the chance to vote for Barack Obama again.

Thanks!

Marlon

Marlon Marshall Deputy National Field Director Obama for America

--------------------------------------------------------------------- Time is running out to do the work it'll take to win. Please donate to the Obama Victory Fund now:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

5

recipients

Obama - Biden --

Have you voted yet? Don't stop there.

Let your friends and family in critical battleground states know that they can and should! make a plan to vote -- where they'll vote, how they'll get there, what time of day -- and we'll send them a reminder when the time comes.

It's pretty cool. Plus, we're all more likely to follow through on a commitment if we make a plan to do so.

Let your friends and family know they can make a plan to vote today:

[url]

Marlon

Marlon Marshall Deputy National Field Director Obama for America

----- Time is running out to do the work it'll take to win. Please donate to the Obama Victory Fund now.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

3

recipients

Obama - Biden --

For Kristine, Sabrina, and Dacia, Election Day is right now!

Some of your friends in critical battleground states are already able to vote -- but early voting ends on Friday in Colorado, Nevada, and Wisconsin, and on Saturday in North Carolina and Florida.

Our volunteers haven't been able to reach many of these people on the phone, so you're the only one who can get them to the polls before it's too late.

Let the folks below know they can still vote early. We'll send you a free bumper sticker to say thanks for reaching out.

Kristine Gutierrez

Sabrina Meier

Dacia Johnson

We made it simple to connect and share on Facebook. It'll just take a second, and your reminder could mean more votes for President Obama in a state where it matters most.

Share the graphic below with your friends to let them know they can vote early, and get your free bumper sticker:

President Obama voted early. You should too.

Share on Facebook

Thanks for doing your part. This race is going to be close, and every vote counts.

We can't do it without you,

Yohannes

Yohannes Abraham Deputy National Political Director Obama for America

P.S. -- If any of these folks' numbers are saved in your phone, give them a call and tell them they should go to barackobama.com/lookup to get the info they need to vote early. President Obama needs their vote.

----- Time is running out to do the work it'll take to win. Please donate to the Obama Victory Fund now.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Subject: 5 good reasons: Tell your friends

From: info@barackobama.com

Sent: Nov. 1, 2012, 9:55 p.m.


good reasons to reach out right now:

1. Studies have shown that people are far more likely to do something if they make a plan beforehand.

2. It will help us plan effectively about who to call and which doors to knock on November 6th. If you and your friends make a plan, we'll know to focus our efforts on others who really need the extra encouragement.

3. We'll send them a reminder about the plan they made to help them stick with it.

4. Your vote and your friends' votes could be the reason President Obama wins a second term, and that's good for all of us.

5. The ability to decide the future of our government and our country with our vote is the most important right and duty we have as Americans. You don't leave something like that to chance.

So, are you ready? Make sure your friends and family -- especially those living in battleground states -- have a plan for when and where they'll vote, too.

Connect with them on Facebook now:

[url]

Marlon

Marlon Marshall Deputy National Field Director Obama for America

P.S. -- Not on Facebook? Just make sure everyone you know has this link:

[url]

--------------------------------------------------------------------- Time is running out to do the work it'll take to win. Please donate to the Obama Victory Fund now:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

 

Compare variations

Subject: 5 good reasons: Tell your friends

From: info@barackobama.com

Sent: Nov. 1, 2012, 9:55 p.m.


good reasons to reach out right now:

1. Studies have shown that people are far more likely to do something if they make a plan beforehand.

2. It will help us plan effectively about who to call and which doors to knock on November 6th. If you and your friends make a plan, we'll know to focus our efforts on others who really need the extra encouragement.

3. We'll send them a reminder about the plan they made to help them stick with it.

4. Your vote and your friends' votes could be the reason President Obama wins a second term, and that's good for all of us.

5. The ability to decide the future of our government and our country with our vote is the most important right and duty we have as Americans. You don't leave something like that to chance.

So, are you ready? Make sure your friends and family -- especially those living in battleground states -- have a plan for when and where they'll vote, too.

Connect with them on Facebook now:

[url]

Marlon

Marlon Marshall Deputy National Field Director Obama for America

P.S. -- Not on Facebook? Just make sure everyone you know has this link:

[url]

--------------------------------------------------------------------- Time is running out to do the work it'll take to win. Please donate to the Obama Victory Fund now:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

good reasons to reach out right now:

1. Studies have shown that people are far more likely to do something if they make a plan beforehand.

2. It will help us plan effectively about who to call and which doors to knock on November 6th. If you and your friends make a plan, we'll know to focus our efforts on others who really need the extra encouragement.

3. We'll send them a reminder about the plan they made to help them stick with it.

4. Your vote and your friends' votes could be the reason President Obama wins a second term, and that's good for all of us.

5. The ability to decide the future of our government and our country with our vote is the most important right and duty we have as Americans. You don't leave something like that to chance.

So, are you ready? Make sure your friends and family -- especially those living in battleground states -- have a plan for when and where they'll vote, too.

Connect with them on Facebook now:

[url]

Marlon

Marlon Marshall Deputy National Field Director Obama for America

P.S. -- Not on Facebook? Just make sure everyone you know has this link:

[url]

--------------------------------------------------------------------- Time is running out to do the work it'll take to win. Please donate to the Obama Victory Fund now:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.



Picture this:

You roll out of bed on Election Day, ready to head over to your polling place to cast your ballot for Barack Obama.

But wait -- what's the address? How do you get there? When do the polls open, and what time do they close?

We've all been there.

You're probably ready to cast your ballot, but you should make sure your friends in North Carolina and other battleground states are ready to vote, too. Reach out to them on Facebook and get them to make a plan:

[url]

President Obama needs their vote, and you don't want to leave it to chance.

If you're not sure when or where you're voting, now is the time to lock it down. In North Carolina, you don't even have to wait until November 6th. After you make your plan, we'll send you a reminder to make sure you're ready on the big day:

[url]

This is too important. So much is on the line, and we're never going to have the chance to vote for Barack Obama again.

Thanks!

Marlon

Marlon Marshall Deputy National Field Director Obama for America

--------------------------------------------------------------------- Time is running out to do the work it'll take to win. Please donate to the Obama Victory Fund now:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Obama - Biden --

Have you voted yet? Don't stop there.

Let your friends and family in critical battleground states know that they can and should! make a plan to vote -- where they'll vote, how they'll get there, what time of day -- and we'll send them a reminder when the time comes.

It's pretty cool. Plus, we're all more likely to follow through on a commitment if we make a plan to do so.

Let your friends and family know they can make a plan to vote today:

[url]

Marlon

Marlon Marshall Deputy National Field Director Obama for America

----- Time is running out to do the work it'll take to win. Please donate to the Obama Victory Fund now.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Obama - Biden --

For Kristine, Sabrina, and Dacia, Election Day is right now!

Some of your friends in critical battleground states are already able to vote -- but early voting ends on Friday in Colorado, Nevada, and Wisconsin, and on Saturday in North Carolina and Florida.

Our volunteers haven't been able to reach many of these people on the phone, so you're the only one who can get them to the polls before it's too late.

Let the folks below know they can still vote early. We'll send you a free bumper sticker to say thanks for reaching out.

Kristine Gutierrez

Sabrina Meier

Dacia Johnson

We made it simple to connect and share on Facebook. It'll just take a second, and your reminder could mean more votes for President Obama in a state where it matters most.

Share the graphic below with your friends to let them know they can vote early, and get your free bumper sticker:

President Obama voted early. You should too.

Share on Facebook

Thanks for doing your part. This race is going to be close, and every vote counts.

We can't do it without you,

Yohannes

Yohannes Abraham Deputy National Political Director Obama for America

P.S. -- If any of these folks' numbers are saved in your phone, give them a call and tell them they should go to barackobama.com/lookup to get the info they need to vote early. President Obama needs their vote.

----- Time is running out to do the work it'll take to win. Please donate to the Obama Victory Fund now.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.