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Reverse-Engineering the 2012 Campaign

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2 email variations

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you don't want to miss this chance! There are just 24 hours left to put your name in the hat.

Donate $X or more today to be automatically entered to win a trip for two to the 2012 Democratic Convention -- airfare and hotel are on us!

Thanks!

Greg

Greg Berlin Deputy Digital Director

Sweepstakes Rules and Restrictions: No purchase, payment, or contribution necessary to enter or win. Void where prohibited. Click here to enter without contributing. Sweepstakes Information: You may enter by contributing. Alternatively, you may enter without making a contribution by clicking here and following the directions to enter. Entries must be received by 11:59 p.m. EDT on August 16th, 2012. Sweepstakes only open to citizens of the U.S. and lawful permanent U.S. residents who are residents of the 50 United States and District of Columbia and 18 or older or of majority under applicable law . Prize consists of the following prize package: Transportation for two to Charlotte, NC and four nights of hotel accommodations for two approximate retail value $X . Winner's guest must be 18 or older or of majority under applicable law and meet other requirements as described in the Official Rules. Odds of winning depend on number of eligible entries received. Promotion is subject to Official Rules. Click here for full Official Rules and details. Sponsor: Democratic Congressional Campaign Committee. Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

2

recipients

Michelle Obama, Bill Clinton and Elizabeth Warren will all be at the Democratic Convention to show their support for President Obama. You and a friend could be there too!

24 HOUR WARNING: Tomorrow night is the deadline to enter. Hotel and airfare are on us.

Donate $X or more and you'll be automatically entered to win a FREE trip to the Democratic Convention [url]

Thanks!

Greg

Greg Berlin Deputy Digital Director

Sweepstakes Rules and Restrictions [url] No purchase, payment, or contribution necessary to enter or win. Void where prohibited. Click here [url] to enter without contributing. Sweepstakes Information: You may enter by contributing. Alternatively, you may enter without making a contribution by clicking here [url] and following the directions to enter. Entries must be received by 11:59 p.m. EDT on August 16th, 2012. Sweepstakes only open to citizens of the U.S. and lawful permanent U.S. residents who are residents of the 50 United States and District of Columbia and 18 or older or of majority under applicable law . Prize consists of the following prize package: Transportation for two to Charlotte, NC and four nights of hotel accommodations for two approximate retail value $X . Winner's guest must be 18 or older or of majority under applicable law and meet other requirements as described in the Official Rules. Odds of winning depend on number of eligible entries received. Promotion is subject to Official Rules. Click here [url] for full Official Rules and details. Sponsor: Democratic Congressional Campaign Committee.

This message was emailed to: unsubscribe from this email list, please paste this URL into your browser: [url]

Paid for by the Democratic Congressional Campaign Committee. 430 South Capitol Street, S.E. Washington, D.C. 20003 202 863-1500 [url] Not authorized by any candidate or candidate's committee.

Subject: who are you bringing?

From: berlin@dccc.org

Sent: Aug. 15, 2012, 4:16 p.m.


you don't want to miss this chance! There are just 24 hours left to put your name in the hat.

Donate $X or more today to be automatically entered to win a trip for two to the 2012 Democratic Convention -- airfare and hotel are on us!

Thanks!

Greg

Greg Berlin Deputy Digital Director

Sweepstakes Rules and Restrictions: No purchase, payment, or contribution necessary to enter or win. Void where prohibited. Click here to enter without contributing. Sweepstakes Information: You may enter by contributing. Alternatively, you may enter without making a contribution by clicking here and following the directions to enter. Entries must be received by 11:59 p.m. EDT on August 16th, 2012. Sweepstakes only open to citizens of the U.S. and lawful permanent U.S. residents who are residents of the 50 United States and District of Columbia and 18 or older or of majority under applicable law . Prize consists of the following prize package: Transportation for two to Charlotte, NC and four nights of hotel accommodations for two approximate retail value $X . Winner's guest must be 18 or older or of majority under applicable law and meet other requirements as described in the Official Rules. Odds of winning depend on number of eligible entries received. Promotion is subject to Official Rules. Click here for full Official Rules and details. Sponsor: Democratic Congressional Campaign Committee. Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

 

Compare variations

Subject: who are you bringing?

From: berlin@dccc.org

Sent: Aug. 15, 2012, 4:16 p.m.


you don't want to miss this chance! There are just 24 hours left to put your name in the hat.

Donate $X or more today to be automatically entered to win a trip for two to the 2012 Democratic Convention -- airfare and hotel are on us!

Thanks!

Greg

Greg Berlin Deputy Digital Director

Sweepstakes Rules and Restrictions: No purchase, payment, or contribution necessary to enter or win. Void where prohibited. Click here to enter without contributing. Sweepstakes Information: You may enter by contributing. Alternatively, you may enter without making a contribution by clicking here and following the directions to enter. Entries must be received by 11:59 p.m. EDT on August 16th, 2012. Sweepstakes only open to citizens of the U.S. and lawful permanent U.S. residents who are residents of the 50 United States and District of Columbia and 18 or older or of majority under applicable law . Prize consists of the following prize package: Transportation for two to Charlotte, NC and four nights of hotel accommodations for two approximate retail value $X . Winner's guest must be 18 or older or of majority under applicable law and meet other requirements as described in the Official Rules. Odds of winning depend on number of eligible entries received. Promotion is subject to Official Rules. Click here for full Official Rules and details. Sponsor: Democratic Congressional Campaign Committee. Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

you don't want to miss this chance! There are just 24 hours left to put your name in the hat.

Donate $X or more today to be automatically entered to win a trip for two to the 2012 Democratic Convention -- airfare and hotel are on us!

Thanks!

Greg

Greg Berlin Deputy Digital Director

Sweepstakes Rules and Restrictions: No purchase, payment, or contribution necessary to enter or win. Void where prohibited. Click here to enter without contributing. Sweepstakes Information: You may enter by contributing. Alternatively, you may enter without making a contribution by clicking here and following the directions to enter. Entries must be received by 11:59 p.m. EDT on August 16th, 2012. Sweepstakes only open to citizens of the U.S. and lawful permanent U.S. residents who are residents of the 50 United States and District of Columbia and 18 or older or of majority under applicable law . Prize consists of the following prize package: Transportation for two to Charlotte, NC and four nights of hotel accommodations for two approximate retail value $X . Winner's guest must be 18 or older or of majority under applicable law and meet other requirements as described in the Official Rules. Odds of winning depend on number of eligible entries received. Promotion is subject to Official Rules. Click here for full Official Rules and details. Sponsor: Democratic Congressional Campaign Committee. Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

Michelle Obama, Bill Clinton and Elizabeth Warren will all be at the Democratic Convention to show their support for President Obama. You and a friend could be there too!

24 HOUR WARNING: Tomorrow night is the deadline to enter. Hotel and airfare are on us.

Donate $X or more and you'll be automatically entered to win a FREE trip to the Democratic Convention [url]

Thanks!

Greg

Greg Berlin Deputy Digital Director

Sweepstakes Rules and Restrictions [url] No purchase, payment, or contribution necessary to enter or win. Void where prohibited. Click here [url] to enter without contributing. Sweepstakes Information: You may enter by contributing. Alternatively, you may enter without making a contribution by clicking here [url] and following the directions to enter. Entries must be received by 11:59 p.m. EDT on August 16th, 2012. Sweepstakes only open to citizens of the U.S. and lawful permanent U.S. residents who are residents of the 50 United States and District of Columbia and 18 or older or of majority under applicable law . Prize consists of the following prize package: Transportation for two to Charlotte, NC and four nights of hotel accommodations for two approximate retail value $X . Winner's guest must be 18 or older or of majority under applicable law and meet other requirements as described in the Official Rules. Odds of winning depend on number of eligible entries received. Promotion is subject to Official Rules. Click here [url] for full Official Rules and details. Sponsor: Democratic Congressional Campaign Committee.

This message was emailed to: unsubscribe from this email list, please paste this URL into your browser: [url]

Paid for by the Democratic Congressional Campaign Committee. 430 South Capitol Street, S.E. Washington, D.C. 20003 202 863-1500 [url] Not authorized by any candidate or candidate's committee.