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Reverse-Engineering the 2012 Campaign

Before I take the stage

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3 email variations

66

recipients



Before I go on stage to accept the nomination, there's one thing I need to say: Thank you.

It's because you've got my back that I'm here. And if we win this, it will be because of you, too.

Can you pitch in $X or more right now?

[url]

I can't tell you how grateful I am.

Barack

P.S. -- This is my last campaign, and knowing you're with me means everything. I can't do this without you.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

22

recipients



Before I go on stage to accept the nomination, there's one thing I need to say: Thank you.

It's because you've got my back that I'm here. And if we win this, it will be because of you, too.

Can you pitch in $X right now?

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url] I can't tell you how grateful I am.

Barack

P.S. -- This is my last campaign, and knowing you're with me means everything. I can't do this without you.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

17

recipients



I hope I do you proud.

[url]

Let's go win.

Barack

-----------------Original Message----------------- From: Barack Obama Subject: Before I take the stage

Before I go on stage to accept the nomination, there's one thing I need to say: Thank you.

It's because you've got my back that I'm here. And if we win this, it will be because of you, too.

Can you pitch in $X or more right now?

[url]

I can't tell you how grateful I am.

Barack

P.S. -- This is my last campaign, and knowing you're with me means everything. I can't do this without you.

Description: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Subject: Why I'm here

From: info@barackobama.com

Sent: Sept. 6, 2012, 2:24 p.m.




Before I go on stage to accept the nomination, there's one thing I need to say: Thank you.

It's because you've got my back that I'm here. And if we win this, it will be because of you, too.

Can you pitch in $X or more right now?

[url]

I can't tell you how grateful I am.

Barack

P.S. -- This is my last campaign, and knowing you're with me means everything. I can't do this without you.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: Why I'm here

From: info@barackobama.com

Sent: Sept. 6, 2012, 2:24 p.m.




Before I go on stage to accept the nomination, there's one thing I need to say: Thank you.

It's because you've got my back that I'm here. And if we win this, it will be because of you, too.

Can you pitch in $X or more right now?

[url]

I can't tell you how grateful I am.

Barack

P.S. -- This is my last campaign, and knowing you're with me means everything. I can't do this without you.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Before I go on stage to accept the nomination, there's one thing I need to say: Thank you.

It's because you've got my back that I'm here. And if we win this, it will be because of you, too.

Can you pitch in $X or more right now?

[url]

I can't tell you how grateful I am.

Barack

P.S. -- This is my last campaign, and knowing you're with me means everything. I can't do this without you.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Before I go on stage to accept the nomination, there's one thing I need to say: Thank you.

It's because you've got my back that I'm here. And if we win this, it will be because of you, too.

Can you pitch in $X right now?

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url] I can't tell you how grateful I am.

Barack

P.S. -- This is my last campaign, and knowing you're with me means everything. I can't do this without you.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



I hope I do you proud.

[url]

Let's go win.

Barack

-----------------Original Message----------------- From: Barack Obama Subject: Before I take the stage

Before I go on stage to accept the nomination, there's one thing I need to say: Thank you.

It's because you've got my back that I'm here. And if we win this, it will be because of you, too.

Can you pitch in $X or more right now?

[url]

I can't tell you how grateful I am.

Barack

P.S. -- This is my last campaign, and knowing you're with me means everything. I can't do this without you.

Description: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible