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Reverse-Engineering the 2012 Campaign

Will you wish Barack a happy Father's Day?

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4 email variations

112

recipients



From coaching basketball to knowing how many Jonas brothers there are, Barack is a pretty cool dad.

But more importantly, Barack is a wonderful father and partner. No matter what's on his plate, he puts the kids first, and they know how much he loves them.

This Father's Day, I want Barack to know how much we love and appreciate him back, so I hope you'll join me in wishing him a happy Father's Day:

[url]

Thanks for all your hard work, and happy Father's Day to all the wonderful dads out there.

- Michelle

--------------------------------------------------------------------- Paid for by Obama for America

7

recipients





Our girls are growing up so fast, and Barack and I couldn't be more proud

of them.

Barack has a lot to do with that. No matter what this job throws at him, he

always makes time to help with homework, sit down with the family for

dinner, and even help coach Sasha's basketball team.

To him, fatherhood is something special and there's nothing more

important to Barack than being there for Sasha and Malia.

Father's Day is coming up this Sunday, and it would mean so much to him to

hear from supporters.

So I hope you'll take a moment to wish him a happy Father's Day:

[url]



To Barack, fatherhood isn't just about putting in the time. It's about

setting a good example and a high bar and never letting our girls forget

how proud he is of them. When he's with them, he's at his happiest.

I am so thankful for Barack, and for our girls.

Thanks for your help, and happy Father's Day.

Michelle

Paid for by Obama for America

This email was sent to: [email]

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4

recipients



Nothing makes me happier than watching Barack with our girls.

Going out for ice cream, watching a movie, or pacing up and down the court helping coach Sasha's basketball team, you can tell by the look on his face there is nowhere he'd rather be. He lights up.

He gives the girls the unconditional support they deserve, and he never misses a chance to tell them how much he loves them.

I love and admire him for that.

Father's Day is coming up this Sunday, and it would mean so much to him to hear from supporters like you.

So I hope you'll join me in wishing him a Happy Father's Day:

[url]

Thanks,

Michelle

This email was sent to: address | Unsubscribe

2

recipients



From coaching basketball to knowing how many Jonas brothers there are,

Barack is a pretty cool dad.

But more importantly, Barack is a wonderful father and partner. No matter

what's on his plate, he puts the kids first, and they know how much he loves

them.

This Father's Day, I want Barack to know how much we love and appreciate him

back, so I hope you'll join me in wishing him a happy Father's Day:

[url]

Thanks for all your hard work, and happy Father's Day to all the wonderful

dads out there.

- Michelle

Description: Image removed by sender. Paid for by Obama for America

This email was sent to: [email]

Update address

|

Unsubscribe



Description: Image removed by sender.

Subject: Will you wish Barack a happy Father's Day?

From: info@barackobama.com

Sent: June 13, 2012, 4:59 a.m.




From coaching basketball to knowing how many Jonas brothers there are, Barack is a pretty cool dad.

But more importantly, Barack is a wonderful father and partner. No matter what's on his plate, he puts the kids first, and they know how much he loves them.

This Father's Day, I want Barack to know how much we love and appreciate him back, so I hope you'll join me in wishing him a happy Father's Day:

[url]

Thanks for all your hard work, and happy Father's Day to all the wonderful dads out there.

- Michelle

--------------------------------------------------------------------- Paid for by Obama for America

 

Compare variations

Subject: Will you wish Barack a happy Father's Day?

From: info@barackobama.com

Sent: June 13, 2012, 4:59 a.m.




From coaching basketball to knowing how many Jonas brothers there are, Barack is a pretty cool dad.

But more importantly, Barack is a wonderful father and partner. No matter what's on his plate, he puts the kids first, and they know how much he loves them.

This Father's Day, I want Barack to know how much we love and appreciate him back, so I hope you'll join me in wishing him a happy Father's Day:

[url]

Thanks for all your hard work, and happy Father's Day to all the wonderful dads out there.

- Michelle

--------------------------------------------------------------------- Paid for by Obama for America



From coaching basketball to knowing how many Jonas brothers there are, Barack is a pretty cool dad.

But more importantly, Barack is a wonderful father and partner. No matter what's on his plate, he puts the kids first, and they know how much he loves them.

This Father's Day, I want Barack to know how much we love and appreciate him back, so I hope you'll join me in wishing him a happy Father's Day:

[url]

Thanks for all your hard work, and happy Father's Day to all the wonderful dads out there.

- Michelle

--------------------------------------------------------------------- Paid for by Obama for America





Our girls are growing up so fast, and Barack and I couldn't be more proud

of them.

Barack has a lot to do with that. No matter what this job throws at him, he

always makes time to help with homework, sit down with the family for

dinner, and even help coach Sasha's basketball team.

To him, fatherhood is something special and there's nothing more

important to Barack than being there for Sasha and Malia.

Father's Day is coming up this Sunday, and it would mean so much to him to

hear from supporters.

So I hope you'll take a moment to wish him a happy Father's Day:

[url]



To Barack, fatherhood isn't just about putting in the time. It's about

setting a good example and a high bar and never letting our girls forget

how proud he is of them. When he's with them, he's at his happiest.

I am so thankful for Barack, and for our girls.

Thanks for your help, and happy Father's Day.

Michelle

Paid for by Obama for America

This email was sent to: [email]

Update address|

Unsubscribe



Nothing makes me happier than watching Barack with our girls.

Going out for ice cream, watching a movie, or pacing up and down the court helping coach Sasha's basketball team, you can tell by the look on his face there is nowhere he'd rather be. He lights up.

He gives the girls the unconditional support they deserve, and he never misses a chance to tell them how much he loves them.

I love and admire him for that.

Father's Day is coming up this Sunday, and it would mean so much to him to hear from supporters like you.

So I hope you'll join me in wishing him a Happy Father's Day:

[url]

Thanks,

Michelle

This email was sent to: address | Unsubscribe



From coaching basketball to knowing how many Jonas brothers there are,

Barack is a pretty cool dad.

But more importantly, Barack is a wonderful father and partner. No matter

what's on his plate, he puts the kids first, and they know how much he loves

them.

This Father's Day, I want Barack to know how much we love and appreciate him

back, so I hope you'll join me in wishing him a happy Father's Day:

[url]

Thanks for all your hard work, and happy Father's Day to all the wonderful

dads out there.

- Michelle

Description: Image removed by sender. Paid for by Obama for America

This email was sent to: [email]

Update address

|

Unsubscribe



Description: Image removed by sender.