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Reverse-Engineering the 2012 Campaign

wonder boy

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2 email variations

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--

Want to know why Romney put his money on the right-wing wonder boy, Paul Ryan, as his VP candidate?

You're going to see this week. When Ryan gives his big Convention speech and starts railing against Obamacare, those Tea Party fanatics are going to be leaping off their backsides to donate whatever they've got to defeat the President.

There's no way around it -- combine all this Tea Party money with all that Koch Brothers' Super PAC cash, and we're in danger of letting this thing get out of hand.

We've gotta close the gap and fight back before it's too late.

Chip in $X or whatever you can muster to back up President Obama with a Democratic majority



Now, we're coming down to the home stretch - the election is only a couple months out. I don't want that feeling in my gut after it's over where I wish we'd done more.

So I need y'all with me right now. Step up, hit ‘em where it counts, and send these guys packing once and for all:

[url]

C'mon now!

James

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

3

recipients



Nicholas -- did you see James Carville's message? A new ABC News/Washington Post poll shows Romney with a 1-point lead -- it's make or break time.

Chip in $X or more to help us hit back with everything we've got before the Republicans' Convention starts tomorrow.

-----------------Original Message-----------------

From: James Carville Subject: wonder boy

Want to know why Romney put his money on the right-wing wonder boy, Paul Ryan, as his VP candidate?

You're going to see this week. When Ryan gives his big Convention speech and starts railing against Obamacare, those Tea Party fanatics are going to be leaping off their backsides to donate whatever they've got to defeat the President.

There's no way around it -- combine all this Tea Party money with all that Koch Brothers' Super PAC cash, and we're in danger of letting this thing get out of hand.

We've gotta close the gap and fight back before it's too late.

Chip in $X or whatever you can muster to back up President Obama with a Democratic majority

Now, we're coming down to the home stretch - the election is only a couple months out. I don't want that feeling in my gut after it's over where I wish we'd done more.

So I need y'all with me right now. Step up, hit ‘em where it counts, and send these guys packing once and for all:

[url]

C'mon now!

James



Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee. This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

Subject: wonder boy

From: dccc@dccc.org

Sent: Aug. 27, 2012, 10:21 a.m.


--

Want to know why Romney put his money on the right-wing wonder boy, Paul Ryan, as his VP candidate?

You're going to see this week. When Ryan gives his big Convention speech and starts railing against Obamacare, those Tea Party fanatics are going to be leaping off their backsides to donate whatever they've got to defeat the President.

There's no way around it -- combine all this Tea Party money with all that Koch Brothers' Super PAC cash, and we're in danger of letting this thing get out of hand.

We've gotta close the gap and fight back before it's too late.

Chip in $X or whatever you can muster to back up President Obama with a Democratic majority



Now, we're coming down to the home stretch - the election is only a couple months out. I don't want that feeling in my gut after it's over where I wish we'd done more.

So I need y'all with me right now. Step up, hit ‘em where it counts, and send these guys packing once and for all:

[url]

C'mon now!

James

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

 

Compare variations

Subject: wonder boy

From: dccc@dccc.org

Sent: Aug. 27, 2012, 10:21 a.m.


--

Want to know why Romney put his money on the right-wing wonder boy, Paul Ryan, as his VP candidate?

You're going to see this week. When Ryan gives his big Convention speech and starts railing against Obamacare, those Tea Party fanatics are going to be leaping off their backsides to donate whatever they've got to defeat the President.

There's no way around it -- combine all this Tea Party money with all that Koch Brothers' Super PAC cash, and we're in danger of letting this thing get out of hand.

We've gotta close the gap and fight back before it's too late.

Chip in $X or whatever you can muster to back up President Obama with a Democratic majority



Now, we're coming down to the home stretch - the election is only a couple months out. I don't want that feeling in my gut after it's over where I wish we'd done more.

So I need y'all with me right now. Step up, hit ‘em where it counts, and send these guys packing once and for all:

[url]

C'mon now!

James

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

--

Want to know why Romney put his money on the right-wing wonder boy, Paul Ryan, as his VP candidate?

You're going to see this week. When Ryan gives his big Convention speech and starts railing against Obamacare, those Tea Party fanatics are going to be leaping off their backsides to donate whatever they've got to defeat the President.

There's no way around it -- combine all this Tea Party money with all that Koch Brothers' Super PAC cash, and we're in danger of letting this thing get out of hand.

We've gotta close the gap and fight back before it's too late.

Chip in $X or whatever you can muster to back up President Obama with a Democratic majority



Now, we're coming down to the home stretch - the election is only a couple months out. I don't want that feeling in my gut after it's over where I wish we'd done more.

So I need y'all with me right now. Step up, hit ‘em where it counts, and send these guys packing once and for all:

[url]

C'mon now!

James

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--



Nicholas -- did you see James Carville's message? A new ABC News/Washington Post poll shows Romney with a 1-point lead -- it's make or break time.

Chip in $X or more to help us hit back with everything we've got before the Republicans' Convention starts tomorrow.

-----------------Original Message-----------------

From: James Carville Subject: wonder boy

Want to know why Romney put his money on the right-wing wonder boy, Paul Ryan, as his VP candidate?

You're going to see this week. When Ryan gives his big Convention speech and starts railing against Obamacare, those Tea Party fanatics are going to be leaping off their backsides to donate whatever they've got to defeat the President.

There's no way around it -- combine all this Tea Party money with all that Koch Brothers' Super PAC cash, and we're in danger of letting this thing get out of hand.

We've gotta close the gap and fight back before it's too late.

Chip in $X or whatever you can muster to back up President Obama with a Democratic majority

Now, we're coming down to the home stretch - the election is only a couple months out. I don't want that feeling in my gut after it's over where I wish we'd done more.

So I need y'all with me right now. Step up, hit ‘em where it counts, and send these guys packing once and for all:

[url]

C'mon now!

James



Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee. This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!