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Reverse-Engineering the 2012 Campaign

Worse than we thought

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Friend --

Mitt Romney and the Republican Party raised more than $X million last month.

Yeah, that's a hell of a lot of money.

We can't match that amount, but we have to close this gap as much as we can. If we don't start right now, we risk falling irreversibly behind.

Will you make a donation of $X or more today to help close the gap?

We're building our campaign the right way, small donors chipping in what they can when they can. Mitt Romney has done the opposite: During the primary, his campaign raised more than three-quarters of its money from people giving $X or more.

But it means the gap between what we raised and what they raised is growing.

Look, we already knew we were going to be outraised and outspent by the outside groups and super PACs.

But $X million to the Romney operation alone? It's a steeper climb than anyone thought.

We've got to do something about it. And right now the only one in a position to do anything about it is you:

[url]

Julianna

Julianna Smoot

Deputy Campaign Manager

Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email], [email]

Update address | Unsubscribe

Subject: Worse than we thought

From: info@barackobama.com

Sent: July 7, 2012, 12:49 p.m.




Friend --

Mitt Romney and the Republican Party raised more than $X million last month.

Yeah, that's a hell of a lot of money.

We can't match that amount, but we have to close this gap as much as we can. If we don't start right now, we risk falling irreversibly behind.

Will you make a donation of $X or more today to help close the gap?

We're building our campaign the right way, small donors chipping in what they can when they can. Mitt Romney has done the opposite: During the primary, his campaign raised more than three-quarters of its money from people giving $X or more.

But it means the gap between what we raised and what they raised is growing.

Look, we already knew we were going to be outraised and outspent by the outside groups and super PACs.

But $X million to the Romney operation alone? It's a steeper climb than anyone thought.

We've got to do something about it. And right now the only one in a position to do anything about it is you:

[url]

Julianna

Julianna Smoot

Deputy Campaign Manager

Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email], [email]

Update address | Unsubscribe