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Reverse-Engineering the 2012 Campaign

Yes, this is URGENT.

Did you get a version of this email, or any other campaign email? Join this project to see how political campaigns are targeting you by forwarding it to emails@messagemachine.propublica.org. If you're already signed up, log in.

 

3 email variations

43

recipients

Obama - Biden

If you want to wake up on November 7th to four more years of President Obama, and not the alternative, then chip in $X or more today that's just $X.25 for each week we have left.

The bottom line is that we're running out of time to get our organization where it needs to be for the final push and make-or-break budget decisions are coming up at the end of this week.

We have a rapidly shrinking window to hire those last few organizers, open those last few offices in states like Florida and Colorado, and recruit the volunteers who will determine how many voters we reach in those all-important final days before November 6th.

So ... yeah. This is URGENT.

Don't wait your donation is needed right now:

[url]

Thanks. You're great.

Rufus

Rufus Gifford National Finance Director Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

17

recipients



If you want to wake up on November 7th to four more years of President Obama, and not the alternative, then chip in $X or more today -- that's just $X.25 for each week we have left:

[url]

The bottom line is that we're running out of time to get our organization where it needs to be for the final push -- and make-or-break budget decisions are coming up at the end of this week. And, according to our records associated with this email address, you haven't donated to this campaign yet, so, if you've been waiting for the right moment, that time is now.

We have a rapidly shrinking window to hire those last few organizers, open those last few offices in states like Florida and Colorado, and recruit the volunteers who will determine how many voters we reach in those all-important final days before November 6th.

So ... yeah. This is URGENT. It's time for you to step up.

You've waited until the last month to own a piece of this campaign. Don't wait any longer -- your donation is needed right now:

[url]

Thanks. You're great.

Rufus

Rufus Gifford National Finance Director Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

2

recipients

Obama - Biden

You might hear us use the word grassroots a lot, but that's because I never get tired of talking about it.

Because it's grassroots efforts from supporters like you that are making the difference in this campaign every day.

It's how we're building our campaign -- and how our opponents aren't.

Being a grassroots supporter can mean a lot of things -- from dedicating a weekend to registering voters, to knocking on doors after work even when you're tired, or talking to a neighbor at the grocery store.

It also means stepping up to support this campaign by donating what you can, when you can. With only four weeks to go, every dollar matters when it comes to funding our ground game. So, yes, this is urgent.

That's why, today, I'm asking you to take another step in supporting this campaign by chipping in $X -- that's just $X.25 a week until November 6th. Can you help out?

[url]

Thanks for your support and all that you do.

Jeremy

Jeremy Bird National Field Director Obama for America

[url] Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Subject: Yes, this is URGENT.

From: Rufus Gifford, BarackObama.com <info@barackobama.com>

Sent: Oct. 10, 2012, 4:24 a.m.


Obama - Biden

If you want to wake up on November 7th to four more years of President Obama, and not the alternative, then chip in $X or more today that's just $X.25 for each week we have left.

The bottom line is that we're running out of time to get our organization where it needs to be for the final push and make-or-break budget decisions are coming up at the end of this week.

We have a rapidly shrinking window to hire those last few organizers, open those last few offices in states like Florida and Colorado, and recruit the volunteers who will determine how many voters we reach in those all-important final days before November 6th.

So ... yeah. This is URGENT.

Don't wait your donation is needed right now:

[url]

Thanks. You're great.

Rufus

Rufus Gifford National Finance Director Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

 

Compare variations

Subject: Yes, this is URGENT.

From: Rufus Gifford, BarackObama.com <info@barackobama.com>

Sent: Oct. 10, 2012, 4:24 a.m.


Obama - Biden

If you want to wake up on November 7th to four more years of President Obama, and not the alternative, then chip in $X or more today that's just $X.25 for each week we have left.

The bottom line is that we're running out of time to get our organization where it needs to be for the final push and make-or-break budget decisions are coming up at the end of this week.

We have a rapidly shrinking window to hire those last few organizers, open those last few offices in states like Florida and Colorado, and recruit the volunteers who will determine how many voters we reach in those all-important final days before November 6th.

So ... yeah. This is URGENT.

Don't wait your donation is needed right now:

[url]

Thanks. You're great.

Rufus

Rufus Gifford National Finance Director Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden

If you want to wake up on November 7th to four more years of President Obama, and not the alternative, then chip in $X or more today that's just $X.25 for each week we have left.

The bottom line is that we're running out of time to get our organization where it needs to be for the final push and make-or-break budget decisions are coming up at the end of this week.

We have a rapidly shrinking window to hire those last few organizers, open those last few offices in states like Florida and Colorado, and recruit the volunteers who will determine how many voters we reach in those all-important final days before November 6th.

So ... yeah. This is URGENT.

Don't wait your donation is needed right now:

[url]

Thanks. You're great.

Rufus

Rufus Gifford National Finance Director Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



If you want to wake up on November 7th to four more years of President Obama, and not the alternative, then chip in $X or more today -- that's just $X.25 for each week we have left:

[url]

The bottom line is that we're running out of time to get our organization where it needs to be for the final push -- and make-or-break budget decisions are coming up at the end of this week. And, according to our records associated with this email address, you haven't donated to this campaign yet, so, if you've been waiting for the right moment, that time is now.

We have a rapidly shrinking window to hire those last few organizers, open those last few offices in states like Florida and Colorado, and recruit the volunteers who will determine how many voters we reach in those all-important final days before November 6th.

So ... yeah. This is URGENT. It's time for you to step up.

You've waited until the last month to own a piece of this campaign. Don't wait any longer -- your donation is needed right now:

[url]

Thanks. You're great.

Rufus

Rufus Gifford National Finance Director Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden

You might hear us use the word grassroots a lot, but that's because I never get tired of talking about it.

Because it's grassroots efforts from supporters like you that are making the difference in this campaign every day.

It's how we're building our campaign -- and how our opponents aren't.

Being a grassroots supporter can mean a lot of things -- from dedicating a weekend to registering voters, to knocking on doors after work even when you're tired, or talking to a neighbor at the grocery store.

It also means stepping up to support this campaign by donating what you can, when you can. With only four weeks to go, every dollar matters when it comes to funding our ground game. So, yes, this is urgent.

That's why, today, I'm asking you to take another step in supporting this campaign by chipping in $X -- that's just $X.25 a week until November 6th. Can you help out?

[url]

Thanks for your support and all that you do.

Jeremy

Jeremy Bird National Field Director Obama for America

[url] Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.