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Reverse-Engineering the 2012 Campaign

Yesterday, this happened:

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2 email variations

15

recipients

Obama - Biden --

Did you hear?

Yesterday the Republicans approved their platform. It is simply wrong for young Americans like you.

But we shouldn't be surprised, because remember who's on the Republican ticket. This guy:

Romeny's advice to paying for college: Just borrow the money.

And this guy:

Paul Ryan would cut your Pell grants.

Compare that to this:

President Obama's got your back.

Our choice is clear. Here's what to do about it:

Register to vote today.

[url]

Let's go,

Valeisha

Valeisha Butterfield-Jones National Youth Vote Director Obama for America

P.S. -- Make sure you check out our brand new website -- I don't want to brag, but it is pretty damn cool.

Paid for by Obama for America

6

recipients





Did you hear?

But we shouldn't be surprised, because remember who's on the Republican ticket. This guy:

And this guy:

Compare that to this:

Our choice is clear. Here's what to do about it:

[url]

Let's go,

Valeisha

Valeisha Butterfield-Jones

National Youth Vote Director

Obama for America

P.S. -- Make sure you check out our brand new website -- I don't want to brag, but it is pretty damn cool.



Subject: Yesterday, this happened:

From: Valeisha Butterfield-Jones, BarackObama.com <info@barackobama.com>

Sent: Aug. 29, 2012, 4:00 p.m.


Obama - Biden --

Did you hear?

Yesterday the Republicans approved their platform. It is simply wrong for young Americans like you.

But we shouldn't be surprised, because remember who's on the Republican ticket. This guy:

Romeny's advice to paying for college: Just borrow the money.

And this guy:

Paul Ryan would cut your Pell grants.

Compare that to this:

President Obama's got your back.

Our choice is clear. Here's what to do about it:

Register to vote today.

[url]

Let's go,

Valeisha

Valeisha Butterfield-Jones National Youth Vote Director Obama for America

P.S. -- Make sure you check out our brand new website -- I don't want to brag, but it is pretty damn cool.

Paid for by Obama for America

 

Compare variations

Subject: Yesterday, this happened:

From: Valeisha Butterfield-Jones, BarackObama.com <info@barackobama.com>

Sent: Aug. 29, 2012, 4:00 p.m.


Obama - Biden --

Did you hear?

Yesterday the Republicans approved their platform. It is simply wrong for young Americans like you.

But we shouldn't be surprised, because remember who's on the Republican ticket. This guy:

Romeny's advice to paying for college: Just borrow the money.

And this guy:

Paul Ryan would cut your Pell grants.

Compare that to this:

President Obama's got your back.

Our choice is clear. Here's what to do about it:

Register to vote today.

[url]

Let's go,

Valeisha

Valeisha Butterfield-Jones National Youth Vote Director Obama for America

P.S. -- Make sure you check out our brand new website -- I don't want to brag, but it is pretty damn cool.

Paid for by Obama for America

Obama - Biden --

Did you hear?

Yesterday the Republicans approved their platform. It is simply wrong for young Americans like you.

But we shouldn't be surprised, because remember who's on the Republican ticket. This guy:

Romeny's advice to paying for college: Just borrow the money.

And this guy:

Paul Ryan would cut your Pell grants.

Compare that to this:

President Obama's got your back.

Our choice is clear. Here's what to do about it:

Register to vote today.

[url]

Let's go,

Valeisha

Valeisha Butterfield-Jones National Youth Vote Director Obama for America

P.S. -- Make sure you check out our brand new website -- I don't want to brag, but it is pretty damn cool.

Paid for by Obama for America





Did you hear?

But we shouldn't be surprised, because remember who's on the Republican ticket. This guy:

And this guy:

Compare that to this:

Our choice is clear. Here's what to do about it:

[url]

Let's go,

Valeisha

Valeisha Butterfield-Jones

National Youth Vote Director

Obama for America

P.S. -- Make sure you check out our brand new website -- I don't want to brag, but it is pretty damn cool.