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Reverse-Engineering the 2012 Campaign

You

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2 email variations

7

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Every choice you make determines your future.
  
 But the choice I'm asking you to make in the next 16 hours will affect everyone's future: Do something, or do nothing.
  
 And I believe with all my heart that doing nothing would be a tremendous mistake.
  
 If enough of us do nothing, Mitt Romney could become your President. Republicans could take over the Senate. And you'll watch everything we've fought for dismantled—all while you wish you had done more right now.
  
 That's why you should choose to donate $X before the deadline in just 16 hours. Choose President Obama, choose a Democratic Senate, and choose to give $X because you are willing to fight for this. And for just 16 hours, Democratic Senators will match your gift 3-to-1, tripling the impact of your gift.
  
 I'm counting on you so that we can win this together. Choosing not to fight this one last time could mean that Mitt Romney and the far-right become the leaders of our country.
  
 So don't walk away from this challenge.  Make the right choice today: [url]
  
 Sincerely,
 Bill Clinton
 
 
 
 
 
 
 
 
 
 
 
 
 
  

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. 
 You can also send a reply to this message with "unsubscribe" in the subject line.

6

recipients

You think Karl Rove is panicking yet? Since President Clinton called us to action this morning, we've raised $X to protect the Democratic majority— and we're just 1,491 gifts away from setting a single-day fundraising record. INCREDIBLE!

But take President Clinton seriously: To stop the Republican takeover, we must match Rove dollar-for-dollar BY MIDNIGHT —and immediately wire emergency funds to hotly-contested battlegrounds like Ohio and Wisconsin.

Will you urgently put $X into the “Stop the Takeover Fund” in the next 6 hours? We need 249 contributions every hour until midnight to match Rove.Every gift will be matched 3-to-1! -Patty

----------Original message FROM: Bill Clinton, DATE: 10/31/2012, SUBJECT: You----------

Every choice you make determines your future.

But the choice I'm asking you to make in the next 16 hours will affect everyone's future: Do something, or do nothing.

And I believe with all my heart that doing nothing would be a tremendous mistake.

If enough of us do nothing, Mitt Romney could become your President. Republicans could take over the Senate. And you'll watch everything we've fought for dismantled—all while you wish you had done more right now.

That's why you should choose to donate $X before the deadline in just 16 hours. Choose President Obama, choose a Democratic Senate, and choose to give $X because you are willing to fight for this. And for just 16 hours, Democratic Senators will match your gift 3-to-1, tripling the impact of your gift.

I'm counting on you so that we can win this together. Choosing not to fight this one last time could mean that Mitt Romney and the far-right become the leaders of our country.

So don't walk away from this challenge. Make the right choice today: [url]

Bill Clinton

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Subject: You

From: info@dscc.org

Sent: Oct. 31, 2012, 9:25 a.m.




Every choice you make determines your future.
  
 But the choice I'm asking you to make in the next 16 hours will affect everyone's future: Do something, or do nothing.
  
 And I believe with all my heart that doing nothing would be a tremendous mistake.
  
 If enough of us do nothing, Mitt Romney could become your President. Republicans could take over the Senate. And you'll watch everything we've fought for dismantled—all while you wish you had done more right now.
  
 That's why you should choose to donate $X before the deadline in just 16 hours. Choose President Obama, choose a Democratic Senate, and choose to give $X because you are willing to fight for this. And for just 16 hours, Democratic Senators will match your gift 3-to-1, tripling the impact of your gift.
  
 I'm counting on you so that we can win this together. Choosing not to fight this one last time could mean that Mitt Romney and the far-right become the leaders of our country.
  
 So don't walk away from this challenge.  Make the right choice today: [url]
  
 Sincerely,
 Bill Clinton
 
 
 
 
 
 
 
 
 
 
 
 
 
  

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. 
 You can also send a reply to this message with "unsubscribe" in the subject line.

 

Compare variations

Subject: You

From: info@dscc.org

Sent: Oct. 31, 2012, 9:25 a.m.




Every choice you make determines your future.
  
 But the choice I'm asking you to make in the next 16 hours will affect everyone's future: Do something, or do nothing.
  
 And I believe with all my heart that doing nothing would be a tremendous mistake.
  
 If enough of us do nothing, Mitt Romney could become your President. Republicans could take over the Senate. And you'll watch everything we've fought for dismantled—all while you wish you had done more right now.
  
 That's why you should choose to donate $X before the deadline in just 16 hours. Choose President Obama, choose a Democratic Senate, and choose to give $X because you are willing to fight for this. And for just 16 hours, Democratic Senators will match your gift 3-to-1, tripling the impact of your gift.
  
 I'm counting on you so that we can win this together. Choosing not to fight this one last time could mean that Mitt Romney and the far-right become the leaders of our country.
  
 So don't walk away from this challenge.  Make the right choice today: [url]
  
 Sincerely,
 Bill Clinton
 
 
 
 
 
 
 
 
 
 
 
 
 
  

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. 
 You can also send a reply to this message with "unsubscribe" in the subject line.



Every choice you make determines your future.
  
 But the choice I'm asking you to make in the next 16 hours will affect everyone's future: Do something, or do nothing.
  
 And I believe with all my heart that doing nothing would be a tremendous mistake.
  
 If enough of us do nothing, Mitt Romney could become your President. Republicans could take over the Senate. And you'll watch everything we've fought for dismantled—all while you wish you had done more right now.
  
 That's why you should choose to donate $X before the deadline in just 16 hours. Choose President Obama, choose a Democratic Senate, and choose to give $X because you are willing to fight for this. And for just 16 hours, Democratic Senators will match your gift 3-to-1, tripling the impact of your gift.
  
 I'm counting on you so that we can win this together. Choosing not to fight this one last time could mean that Mitt Romney and the far-right become the leaders of our country.
  
 So don't walk away from this challenge.  Make the right choice today: [url]
  
 Sincerely,
 Bill Clinton
 
 
 
 
 
 
 
 
 
 
 
 
 
  

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. 
 You can also send a reply to this message with "unsubscribe" in the subject line.

You think Karl Rove is panicking yet? Since President Clinton called us to action this morning, we've raised $X to protect the Democratic majority— and we're just 1,491 gifts away from setting a single-day fundraising record. INCREDIBLE!

But take President Clinton seriously: To stop the Republican takeover, we must match Rove dollar-for-dollar BY MIDNIGHT —and immediately wire emergency funds to hotly-contested battlegrounds like Ohio and Wisconsin.

Will you urgently put $X into the “Stop the Takeover Fund” in the next 6 hours? We need 249 contributions every hour until midnight to match Rove.Every gift will be matched 3-to-1! -Patty

----------Original message FROM: Bill Clinton, DATE: 10/31/2012, SUBJECT: You----------

Every choice you make determines your future.

But the choice I'm asking you to make in the next 16 hours will affect everyone's future: Do something, or do nothing.

And I believe with all my heart that doing nothing would be a tremendous mistake.

If enough of us do nothing, Mitt Romney could become your President. Republicans could take over the Senate. And you'll watch everything we've fought for dismantled—all while you wish you had done more right now.

That's why you should choose to donate $X before the deadline in just 16 hours. Choose President Obama, choose a Democratic Senate, and choose to give $X because you are willing to fight for this. And for just 16 hours, Democratic Senators will match your gift 3-to-1, tripling the impact of your gift.

I'm counting on you so that we can win this together. Choosing not to fight this one last time could mean that Mitt Romney and the far-right become the leaders of our country.

So don't walk away from this challenge. Make the right choice today: [url]

Bill Clinton

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.