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Reverse-Engineering the 2012 Campaign

Joe with Joe

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2 email variations

6

recipients



We get hundreds of letters, emails, and phone calls from

supporters every day, and over the last couple months, one

awesome idea has come up more than a few times: the chance

to sit down for a conversation with Vice President Biden.

The Vice President is just as crazy about you as you guys

are about him. Every time he's out there shaking hands or

stopping by a local ice cream joint, you can barely drag

him away.

He's planning to spend some time with a couple grassroots

supporters over a cup of coffee sometime soon.

It could be you -- we'll fly you out, and you can bring

anyone you'd like. Chip in $X or whatever you can to be

automatically entered today:

[url]

Thanks for the feedback, everyone. It's a great idea

that's happening totally because of you.

- Rufus

Rufus Gifford

National Finance Director

Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 7, 2012. You may enter by contributing to Obama for America here -- [url] -- or click here -- [url] -- to enter without contributing. Two winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and coffee and snacks with Vice President Biden on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

To update your address, go to: [url]

To unsubscribe, go to: [url]

3

recipients



Obama - Biden

I love coffee -- it's practically a requirement to work campaign hours.

But grabbing a cup with the Vice President? Unreal.

This is your chance to make that happen. Vice President Biden is planning to sit down with a few grassroots supporters sometime soon.

_Just make a grassroots donation before midnight tomorrow to be automatically entered to fly out and meet up with the Vice President on the campaign trail. _

Don't worry about your flight, your hotel, or your coffee. That's covered.

All you have to do is decide who to bring along, think of all the questions you have for the Vice President -- and save the date.

Joe Biden tends to have a story for every occasion, so get ready for a good one. But he also loves to hear from supporters, so don't be shy about speaking up.

Make sure your name is in the running before tomorrow's deadline by chipping in to be automatically entered here:

_[url] _

Who knows -- you could be grabbing a booth with Vice President Biden and a few other supporters sometime soon.

- Rufus

Rufus Gifford National Finance Director Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 7, 2012. You may enter by contributing to Obama for America here or click here to enter without contributing. Two winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and coffee and snacks with Vice President Biden on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Subject: You asked, we delivered

From: info@barackobama.com

Sent: July 6, 2012, 12:35 p.m.




We get hundreds of letters, emails, and phone calls from

supporters every day, and over the last couple months, one

awesome idea has come up more than a few times: the chance

to sit down for a conversation with Vice President Biden.

The Vice President is just as crazy about you as you guys

are about him. Every time he's out there shaking hands or

stopping by a local ice cream joint, you can barely drag

him away.

He's planning to spend some time with a couple grassroots

supporters over a cup of coffee sometime soon.

It could be you -- we'll fly you out, and you can bring

anyone you'd like. Chip in $X or whatever you can to be

automatically entered today:

[url]

Thanks for the feedback, everyone. It's a great idea

that's happening totally because of you.

- Rufus

Rufus Gifford

National Finance Director

Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 7, 2012. You may enter by contributing to Obama for America here -- [url] -- or click here -- [url] -- to enter without contributing. Two winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and coffee and snacks with Vice President Biden on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

To update your address, go to: [url]

To unsubscribe, go to: [url]

 

Compare variations

Subject: You asked, we delivered

From: info@barackobama.com

Sent: July 6, 2012, 12:35 p.m.




We get hundreds of letters, emails, and phone calls from

supporters every day, and over the last couple months, one

awesome idea has come up more than a few times: the chance

to sit down for a conversation with Vice President Biden.

The Vice President is just as crazy about you as you guys

are about him. Every time he's out there shaking hands or

stopping by a local ice cream joint, you can barely drag

him away.

He's planning to spend some time with a couple grassroots

supporters over a cup of coffee sometime soon.

It could be you -- we'll fly you out, and you can bring

anyone you'd like. Chip in $X or whatever you can to be

automatically entered today:

[url]

Thanks for the feedback, everyone. It's a great idea

that's happening totally because of you.

- Rufus

Rufus Gifford

National Finance Director

Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 7, 2012. You may enter by contributing to Obama for America here -- [url] -- or click here -- [url] -- to enter without contributing. Two winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and coffee and snacks with Vice President Biden on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

To update your address, go to: [url]

To unsubscribe, go to: [url]



We get hundreds of letters, emails, and phone calls from

supporters every day, and over the last couple months, one

awesome idea has come up more than a few times: the chance

to sit down for a conversation with Vice President Biden.

The Vice President is just as crazy about you as you guys

are about him. Every time he's out there shaking hands or

stopping by a local ice cream joint, you can barely drag

him away.

He's planning to spend some time with a couple grassroots

supporters over a cup of coffee sometime soon.

It could be you -- we'll fly you out, and you can bring

anyone you'd like. Chip in $X or whatever you can to be

automatically entered today:

[url]

Thanks for the feedback, everyone. It's a great idea

that's happening totally because of you.

- Rufus

Rufus Gifford

National Finance Director

Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 7, 2012. You may enter by contributing to Obama for America here -- [url] -- or click here -- [url] -- to enter without contributing. Two winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and coffee and snacks with Vice President Biden on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

To update your address, go to: [url]

To unsubscribe, go to: [url]



Obama - Biden

I love coffee -- it's practically a requirement to work campaign hours.

But grabbing a cup with the Vice President? Unreal.

This is your chance to make that happen. Vice President Biden is planning to sit down with a few grassroots supporters sometime soon.

_Just make a grassroots donation before midnight tomorrow to be automatically entered to fly out and meet up with the Vice President on the campaign trail. _

Don't worry about your flight, your hotel, or your coffee. That's covered.

All you have to do is decide who to bring along, think of all the questions you have for the Vice President -- and save the date.

Joe Biden tends to have a story for every occasion, so get ready for a good one. But he also loves to hear from supporters, so don't be shy about speaking up.

Make sure your name is in the running before tomorrow's deadline by chipping in to be automatically entered here:

_[url] _

Who knows -- you could be grabbing a booth with Vice President Biden and a few other supporters sometime soon.

- Rufus

Rufus Gifford National Finance Director Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 7, 2012. You may enter by contributing to Obama for America here or click here to enter without contributing. Two winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and coffee and snacks with Vice President Biden on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.