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Reverse-Engineering the 2012 Campaign

You can affect the outcome

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To view this email as a web page, go to the link below, or copy and paste it into your browser's address window. [url]

We just found out that Barack Obama and his liberal allies raised $X billion -- the first time a political campaign has hit that mark.

They will use this money to blanket battleground states with negative ads. The President's billion-dollar machine has resorted to petty attacks and empty rhetoric, because they have no agenda for a second term.

We cannot allow his billion-dollar machine to win -- and we can't allow them to continue to lie about and distort my record and plan. Paul Ryan and I have bold ideas and a strong agenda to get America working again.

[url] We will get this country back on track -- and we need your help to push back against the Obama machine and to promote our agenda.

I am proud that in September alone, we raised $X.15 million from 1,011,773 donations under $X -- that's 93.1% of all donations from across the country. Your donation today directly supports our game-changing ground operations.

We've prepared for this moment by building a record-breaking ground game run with over 119,000 devoted volunteers. We've made nearly 45 million voter contacts and crossed the 9 million doors knocked threshold -- that's incredible.

But our grassroots operation must have the resources it needs to compete with the President's billion-dollar machine.

[url] Act now -- contribute to build up our ground game, so Paul Ryan and I, and the Republican team, can deliver a real recovery.

This race is close -- and you can directly affect the outcome.

Mitt Romney

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Subject: You can affect the outcome

From: info@mittromney.com

Sent: Oct. 26, 2012, 2:53 p.m.


To view this email as a web page, go to the link below, or copy and paste it into your browser's address window. [url]

We just found out that Barack Obama and his liberal allies raised $X billion -- the first time a political campaign has hit that mark.

They will use this money to blanket battleground states with negative ads. The President's billion-dollar machine has resorted to petty attacks and empty rhetoric, because they have no agenda for a second term.

We cannot allow his billion-dollar machine to win -- and we can't allow them to continue to lie about and distort my record and plan. Paul Ryan and I have bold ideas and a strong agenda to get America working again.

[url] We will get this country back on track -- and we need your help to push back against the Obama machine and to promote our agenda.

I am proud that in September alone, we raised $X.15 million from 1,011,773 donations under $X -- that's 93.1% of all donations from across the country. Your donation today directly supports our game-changing ground operations.

We've prepared for this moment by building a record-breaking ground game run with over 119,000 devoted volunteers. We've made nearly 45 million voter contacts and crossed the 9 million doors knocked threshold -- that's incredible.

But our grassroots operation must have the resources it needs to compete with the President's billion-dollar machine.

[url] Act now -- contribute to build up our ground game, so Paul Ryan and I, and the Republican team, can deliver a real recovery.

This race is close -- and you can directly affect the outcome.

Mitt Romney

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