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Reverse-Engineering the 2012 Campaign

You never know what could happen

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2 email variations

11

recipients

To view this email as a web page, go here.

Mitt

As a small business owner, I appreciate Mitt's support of American entrepreneurs. So when I got a contest email about a chance to meet him and his choice for VP, I thought I'd return the favor by showing him a little support.

I clicked the link, donated and just about a week later I found out that I had actually won. So I'm writing to encourage you to do what I did: show a little support. You never know what might happen!

Donate $X today to be automatically entered for your chance to personally meet Mitt and his choice for VP.

I'm excited to meet America's Comeback Team in person, don't miss your chance to meet them too.

Good luck!

Dan F. Seattle, WA

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Monday, July 30, 2012 at 12:00pm Eastern Daylight Time and ends on Friday, August 3, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Friday, August 3, 2012. One 1 winner will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory Inc., PO Box 149757, Boston, MA 02114. Victory_Disclaimer

2

recipients

To view this email as a web page, go here.

Mitt

The big announcement is coming, and sometime soon we'll all know who Mitt chooses for his VP. Don't miss your chance at meeting America's Comeback Team in person.

There's only one day left to enter. Donate $X now for your chance to win: www.mittromney.com/donate/vp .

Deadline0802

Thanks and good luck!

Abe Adams Deputy Digital Director Romney for President [url]

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE . No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Monday, July 30, 2012 at 12:00pm Eastern Daylight Time and ends on Friday, August 3, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Friday, August 3, 2012. One 1 winner will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory Inc., PO Box 149757, Boston, MA 02114.

Victory_Disclaimer

Subject: You never know what could happen

From: info@mittromney.com

Sent: Aug. 1, 2012, 5:59 p.m.


To view this email as a web page, go here.

Mitt

As a small business owner, I appreciate Mitt's support of American entrepreneurs. So when I got a contest email about a chance to meet him and his choice for VP, I thought I'd return the favor by showing him a little support.

I clicked the link, donated and just about a week later I found out that I had actually won. So I'm writing to encourage you to do what I did: show a little support. You never know what might happen!

Donate $X today to be automatically entered for your chance to personally meet Mitt and his choice for VP.

I'm excited to meet America's Comeback Team in person, don't miss your chance to meet them too.

Good luck!

Dan F. Seattle, WA

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Monday, July 30, 2012 at 12:00pm Eastern Daylight Time and ends on Friday, August 3, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Friday, August 3, 2012. One 1 winner will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory Inc., PO Box 149757, Boston, MA 02114. Victory_Disclaimer

 

Compare variations

Subject: You never know what could happen

From: info@mittromney.com

Sent: Aug. 1, 2012, 5:59 p.m.


To view this email as a web page, go here.

Mitt

As a small business owner, I appreciate Mitt's support of American entrepreneurs. So when I got a contest email about a chance to meet him and his choice for VP, I thought I'd return the favor by showing him a little support.

I clicked the link, donated and just about a week later I found out that I had actually won. So I'm writing to encourage you to do what I did: show a little support. You never know what might happen!

Donate $X today to be automatically entered for your chance to personally meet Mitt and his choice for VP.

I'm excited to meet America's Comeback Team in person, don't miss your chance to meet them too.

Good luck!

Dan F. Seattle, WA

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Monday, July 30, 2012 at 12:00pm Eastern Daylight Time and ends on Friday, August 3, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Friday, August 3, 2012. One 1 winner will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory Inc., PO Box 149757, Boston, MA 02114. Victory_Disclaimer

To view this email as a web page, go here.

Mitt

As a small business owner, I appreciate Mitt's support of American entrepreneurs. So when I got a contest email about a chance to meet him and his choice for VP, I thought I'd return the favor by showing him a little support.

I clicked the link, donated and just about a week later I found out that I had actually won. So I'm writing to encourage you to do what I did: show a little support. You never know what might happen!

Donate $X today to be automatically entered for your chance to personally meet Mitt and his choice for VP.

I'm excited to meet America's Comeback Team in person, don't miss your chance to meet them too.

Good luck!

Dan F. Seattle, WA

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Monday, July 30, 2012 at 12:00pm Eastern Daylight Time and ends on Friday, August 3, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Friday, August 3, 2012. One 1 winner will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory Inc., PO Box 149757, Boston, MA 02114. Victory_Disclaimer

To view this email as a web page, go here.

Mitt

The big announcement is coming, and sometime soon we'll all know who Mitt chooses for his VP. Don't miss your chance at meeting America's Comeback Team in person.

There's only one day left to enter. Donate $X now for your chance to win: www.mittromney.com/donate/vp .

Deadline0802

Thanks and good luck!

Abe Adams Deputy Digital Director Romney for President [url]

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE . No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Monday, July 30, 2012 at 12:00pm Eastern Daylight Time and ends on Friday, August 3, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Friday, August 3, 2012. One 1 winner will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory Inc., PO Box 149757, Boston, MA 02114.

Victory_Disclaimer