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Reverse-Engineering the 2012 Campaign

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5 email variations

79

recipients



I usually don't email you -- but I have an amazing invitation I have to share.

Jay and I will be meeting up with President Obama for an evening in NYC sometime soon. And we want you to be there!

Until midnight tonight, if you pitch in $X or whatever you can, you'll be automatically entered to be flown out to join us:

[url]

I've had the honor of meeting President Obama and the First Lady a few times -- and believe me -- it's an opportunity you don't want to miss.

Don't worry about the airfare and hotel, it's taken care of. And you can bring a guest.

But the countdown is on -- this opportunity ends at midnight:

[url]

Can't wait to meet you!

B

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 13th, 2012. You may enter by contributing to Obama for America here -- [url] -- or click here -- [url] -- to enter without contributing. One 1 winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama, Jay-Z and Beyonce at such event approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

63

recipients

Obama - Biden

Your odds are ridiculously good for winning this contest -- it just launched, and it'll already be over at midnight!

Right now, donate $X or whatever you can and you'll be automatically entered for a chance to meet Beyoncé, Jay-Z, and President Obama at a special event in New York next week.

Don't wait -- get your name in.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Rufus

Rufus Gifford National Finance Director Obama for America

P.S. -- You and a guest will be flown to New York City and put up in a hotel. If you win, please tell Beyoncé and Jay-Z that I'm a huge fan. I think President Obama already knows how I feel about him.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 13th, 2012. You may enter by contributing to Obama for America here, or click here to enter without contributing. One 1 winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama, Jay-Z and Beyonce at such event approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. [url]

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

11

recipients



Your odds are ridiculously good for winning this contest -- it just launched, and it'll already be over at midnight!

Right now, donate $X or whatever you can and you'll be automatically entered for a chance to meet Beyonce, Jay-Z, and President Obama at a special event in New York next week.

Don't wait -- get your name in:

[url]

Rufus

Rufus Gifford National Finance Director Obama for America

P.S. -- You and a guest will be flown to New York City and put up in a hotel. If you win, please tell Beyonce and Jay-Z that I'm a huge fan. I think President Obama already knows how I feel about him.

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 13th, 2012. You may enter by contributing to Obama for America here -- [url] -- or click here -- [url] -- to enter without contributing. One 1 winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama, Jay-Z and Beyonce at such event approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

2

recipients



If you don't want to meet President Obama, Beyonce, and Jay-Z in New York, then I just don't know what to say. And, as you know, I'm rarely at a loss for words.

Last call to get your name in, so don't miss out. The deadline's at midnight:

[url]

You can bring a guest, and the campaign will fly you both out and put you up.

Good luck!

Rufus

Rufus Gifford National Finance Director Obama for America

P.S. -- I'm not kidding. Can't wrap my mind around why you wouldn't do this. Enter before midnight:

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 13th, 2012. You may enter by contributing to Obama for America here -- [url] -- or click here -- [url] -- to enter without contributing. One 1 winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama, Jay-Z and Beyonce at such event approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

2

recipients

Obama - Biden --

I still can't believe we're even having such a cool contest, but it's happening. And you have until midnight to get in on it.

If you make a donation of $X or whatever you can today , you'll be automatically entered for a night out in New York City with President Obama and a couple of fellow supporters -- Beyoncé and Jay-Z.

Just to be clear, that's you, your guest, Beyoncé, Jay-Z, and President Obama, all hanging out together. We'll even cover your airfare and accommodations.

Awesome, right?

The deadline to enter is midnight tonight -- I can't think of a single reason not to give it a shot:

[url]

Clo

Clo Ewing Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 13th, 2012. You may enter by contributing to Obama for America

or click hereto enter without contributing. One 1 winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama, Jay-Z and Beyonce at such event approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Subject: You're invited

From: info@barackobama.com

Sent: Sept. 13, 2012, 8:34 a.m.




I usually don't email you -- but I have an amazing invitation I have to share.

Jay and I will be meeting up with President Obama for an evening in NYC sometime soon. And we want you to be there!

Until midnight tonight, if you pitch in $X or whatever you can, you'll be automatically entered to be flown out to join us:

[url]

I've had the honor of meeting President Obama and the First Lady a few times -- and believe me -- it's an opportunity you don't want to miss.

Don't worry about the airfare and hotel, it's taken care of. And you can bring a guest.

But the countdown is on -- this opportunity ends at midnight:

[url]

Can't wait to meet you!

B

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 13th, 2012. You may enter by contributing to Obama for America here -- [url] -- or click here -- [url] -- to enter without contributing. One 1 winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama, Jay-Z and Beyonce at such event approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: You're invited

From: info@barackobama.com

Sent: Sept. 13, 2012, 8:34 a.m.




I usually don't email you -- but I have an amazing invitation I have to share.

Jay and I will be meeting up with President Obama for an evening in NYC sometime soon. And we want you to be there!

Until midnight tonight, if you pitch in $X or whatever you can, you'll be automatically entered to be flown out to join us:

[url]

I've had the honor of meeting President Obama and the First Lady a few times -- and believe me -- it's an opportunity you don't want to miss.

Don't worry about the airfare and hotel, it's taken care of. And you can bring a guest.

But the countdown is on -- this opportunity ends at midnight:

[url]

Can't wait to meet you!

B

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 13th, 2012. You may enter by contributing to Obama for America here -- [url] -- or click here -- [url] -- to enter without contributing. One 1 winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama, Jay-Z and Beyonce at such event approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



I usually don't email you -- but I have an amazing invitation I have to share.

Jay and I will be meeting up with President Obama for an evening in NYC sometime soon. And we want you to be there!

Until midnight tonight, if you pitch in $X or whatever you can, you'll be automatically entered to be flown out to join us:

[url]

I've had the honor of meeting President Obama and the First Lady a few times -- and believe me -- it's an opportunity you don't want to miss.

Don't worry about the airfare and hotel, it's taken care of. And you can bring a guest.

But the countdown is on -- this opportunity ends at midnight:

[url]

Can't wait to meet you!

B

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 13th, 2012. You may enter by contributing to Obama for America here -- [url] -- or click here -- [url] -- to enter without contributing. One 1 winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama, Jay-Z and Beyonce at such event approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Obama - Biden

Your odds are ridiculously good for winning this contest -- it just launched, and it'll already be over at midnight!

Right now, donate $X or whatever you can and you'll be automatically entered for a chance to meet Beyoncé, Jay-Z, and President Obama at a special event in New York next week.

Don't wait -- get your name in.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Rufus

Rufus Gifford National Finance Director Obama for America

P.S. -- You and a guest will be flown to New York City and put up in a hotel. If you win, please tell Beyoncé and Jay-Z that I'm a huge fan. I think President Obama already knows how I feel about him.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 13th, 2012. You may enter by contributing to Obama for America here, or click here to enter without contributing. One 1 winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama, Jay-Z and Beyonce at such event approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. [url]

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



Your odds are ridiculously good for winning this contest -- it just launched, and it'll already be over at midnight!

Right now, donate $X or whatever you can and you'll be automatically entered for a chance to meet Beyonce, Jay-Z, and President Obama at a special event in New York next week.

Don't wait -- get your name in:

[url]

Rufus

Rufus Gifford National Finance Director Obama for America

P.S. -- You and a guest will be flown to New York City and put up in a hotel. If you win, please tell Beyonce and Jay-Z that I'm a huge fan. I think President Obama already knows how I feel about him.

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 13th, 2012. You may enter by contributing to Obama for America here -- [url] -- or click here -- [url] -- to enter without contributing. One 1 winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama, Jay-Z and Beyonce at such event approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



If you don't want to meet President Obama, Beyonce, and Jay-Z in New York, then I just don't know what to say. And, as you know, I'm rarely at a loss for words.

Last call to get your name in, so don't miss out. The deadline's at midnight:

[url]

You can bring a guest, and the campaign will fly you both out and put you up.

Good luck!

Rufus

Rufus Gifford National Finance Director Obama for America

P.S. -- I'm not kidding. Can't wrap my mind around why you wouldn't do this. Enter before midnight:

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 13th, 2012. You may enter by contributing to Obama for America here -- [url] -- or click here -- [url] -- to enter without contributing. One 1 winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama, Jay-Z and Beyonce at such event approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden --

I still can't believe we're even having such a cool contest, but it's happening. And you have until midnight to get in on it.

If you make a donation of $X or whatever you can today , you'll be automatically entered for a night out in New York City with President Obama and a couple of fellow supporters -- Beyoncé and Jay-Z.

Just to be clear, that's you, your guest, Beyoncé, Jay-Z, and President Obama, all hanging out together. We'll even cover your airfare and accommodations.

Awesome, right?

The deadline to enter is midnight tonight -- I can't think of a single reason not to give it a shot:

[url]

Clo

Clo Ewing Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 13th, 2012. You may enter by contributing to Obama for America

or click hereto enter without contributing. One 1 winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama, Jay-Z and Beyonce at such event approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.